Table of contents:

• Understanding URL shorteners
  • What are URL shorteners?
  • How URL shorteners Work
• The role of URL shorteners & link management platforms in marketing
• The benefits of using URL shorteners
• Top 7 URL Shorteners
  • 1. Bitly: Leading the pack in URL shortening & management
  • 2. TinyURL: Simplicity meets efficiency
  • 3. Rebrandly: Customization at its Finest
  • 4. Ow.ly by Hootsuite: Integrated URL shortening & social media management
  • 5. T2M: Comprehensive and detailed analytics
  • 6. BL.INK: The Business-Centric URL Shortener
  • 7. URL Shortener by Zapier: Automating short link creation
• URL shorteners and management platforms comparison table
• Conclusions

Understanding URL shorteners and link management platforms

URL shorteners and link management platforms are a great tool for efficiently managing and sharing links. They have also became a vital part in online communication and marketing. Link management platforms and URL shortening services not only simplify long URLs but also offer a range of tools to track and analyze web traffic. This article explores the top seven platforms in this domain, assessing them on ease of use, features, analytics, pricing, and customer reviews.

Short answer

What are URL shorteners

A URL shortener is a simple online tool that transforms a long, cumbersome URL (Uniform Resource Locator) into a much shorter one. This transformation is not just about cutting down characters but also about enhancing usability and tracking the performance of the link.

How URL shorteners and link management platforms work?

Here’s how URL shorteners link management platforms generally work:

1. Input: The user inputs a long URL into the URL shortener service.
2. Shortening: The service generates a shorter URL, which is significantly reduced in length. This shorter URL is typically a combination of the service’s domain and a random or customized string of characters.
3. Redirection: When someone clicks on the shortened URL, they are redirected to the original, longer URL. This happens almost instantaneously.

Beyond just shortening URLs, these services often provide additional features, such as:

• Customization: Some URL shorteners allow users to customize the latter part of the URL to make it more recognizable or relevant to their brand or message.
• Tracking and Analytics: Many services offer data on how many times the shortened link was clicked, the geographic location of the clickers, the source of the clicks, and more.
• QR Code Generation: Some URL shorteners can also generate QR codes for the shortened link, making it easy to use in print media or for scan-based access.

The benefits of using URL shorteners & link management platforms

1. Ease of Sharing: Short URLs are more manageable, particularly on platforms with character limits like Twitter or in print media where space is at a premium.
2. Enhanced Aesthetics: Long URLs can be unwieldy and unattractive. Shortened URLs look cleaner and are more user-friendly.
3. Tracking and Analytics: Many URL shortening services offer analytics features. Users can track how many clicks their link received, the geographic location of the audience, and even the type of device used to access the link.
4. Improved User Experience: Short URLs are easier to remember and type, enhancing the overall user experience.
5. Promotes Sharing: People are more likely to share a concise and clean-looking link, which can be crucial for marketing and informational campaigns.
6. Customization: Some URL shorteners allow for customizing the shortened link, which can reinforce branding and make the link more recognizable.

Popular use cases:

• Social Media marketing: Perfect for platforms with character limits or where a cleaner aesthetic is desirable.
• Other Marketing activities: Track the effectiveness of various campaigns by using different shortened URLs.

The role of URL shorteners & link management platforms in marketing

Tracking the effectiveness of various marketing campaigns can be significantly enhanced by utilizing different shortened URLs for each campaign. This approach allows marketers to gather detailed insights about how each campaign performs in terms of user engagement and click-through rates.

For example, a company could use one unique shortened URL for its social media campaign on platforms like Facebook and Twitter, and a different shortened URL for its email marketing efforts. This way, they can clearly see which platform is driving more traffic and engagement. Similarly, for a product launch, separate shortened URLs can be created for promotional videos, blog posts, and online advertisements. This granularity in tracking enables marketers to understand which content type is most effective in attracting and retaining customer interest.

Moreover, using different shortened URLs for A/B testing in campaigns can reveal what kind of messaging or visuals resonate more with the target audience. For instance, one version of a campaign landing page could be linked with a specific shortened URL, while a variant of that page is linked with another. Analyzing the performance of these URLs helps in determining the more effective page design or copy.

In essence, using distinct shortened URLs for each marketing initiative provides a clear, quantitative measure of the success and reach of individual campaigns, allowing marketers to make data-driven decisions to optimize their strategies.

Email marketing

In the context of email marketing and email signature marketing, using shortened URLs can be particularly effective. Incorporating shortened links in email campaigns and signatures serves several purposes, enhancing both the aesthetic appeal and the functionality of the emails.

In email marketing campaigns, shortened URLs provide a clean, professional look, avoiding the clutter of long, unwieldy links. This can be especially useful in the body of the email, where maintaining the reader’s attention and interest is crucial. Shortened URLs can direct recipients to specific products, blog posts, or promotional offers without overwhelming them with long links. Additionally, the customization aspect of many URL shorteners allows for the creation of branded links, which can increase trust and recognition in the campaign and promote your brand identity.

Email signature marketing and url shorteners

Email signature marketing takes advantage of every email sent by embedding a shortened URL in the sender’s signature. This is an often underutilized space for subtle marketing. For example, a signature could include a call-to-action like “Check out our latest product here” followed by a shortened, branded link. This method turns every email into an opportunity to drive traffic and interest, without being intrusive.

Furthermore, both email marketing and email signature marketing benefit from the tracking capabilities of shortened URLs. Marketers can track how many clicks their links receive, from which emails, and when. This data is invaluable for understanding the engagement level of different segments of the email list and for refining the email strategy over time.

In summary, incorporating shortened links in email marketing and email signatures is a strategic move that enhances the visual appeal of emails, encourages click-throughs with branded and memorable links, and provides essential data for optimizing email-based marketing efforts.

Additional URL shortenrs case uses:

• Print Media: For flyers, business cards, or billboards where space is limited, a short URL is more practical and easier for potential customers to enter.
• Educational Resources: Teachers and educators can provide easily accessible resources to students without long, complex URLs.

Top 7 URL shorteners & link management platforms

When selecting a URL shortener, consider factors like the availability of tracking features, the ability to customize URLs, reliability of the service, and cost (many are free, but with limitations).

1. Bitly: Leading the pack in URL shortening & management

Overview: Bitly has established itself as a leader in the link management space, offering a robust set of tools for businesses and individuals. Known primarily for its URL shortening service, Bitly’s capabilities extend far beyond just making links shorter.

Bitly stands out as a frontrunner in link management with its comprehensive set of tools. It offers more than just URL shortening; users can create branded links that enhance brand visibility and trust. The platform’s analytics dashboard provides detailed insights into link performance, including click-through rates and geographical data. Bitly’s user interface is intuitive, making it easy for beginners and professionals alike. While there’s a free version, the paid plans offer more advanced features, catering to businesses of all sizes.

Key Features:

• URL Shortening: Converts long URLs into shorter, more manageable versions.
• Branded Links: Allows the creation of custom, branded short links.
• Advanced Analytics: Provides detailed insights into link performance, including click data and geographic information.

User Experience: Bitly offers a user-friendly interface, making navigation and usage straightforward for users of all skill levels. The platform’s design focuses on simplicity, ensuring that even first-time users can easily create and manage their links.

Pricing: While Bitly offers a free version with basic features, its paid plans unlock more advanced functionalities like branded links and comprehensive analytics, catering to various business sizes and marketing needs.

Unique Selling Point: What sets Bitly apart is its detailed analytics. This feature helps users track the performance of their links, understand audience behaviors, and make informed decisions for future marketing strategies.

How to use Bitly

1. Creating a Short Link: Go to Bitly’s homepage and enter your long URL in the provided field. Click ‘Shorten’.
   • [Screenshot Placeholder: Bitly Homepage with URL Shortening Field]
2. Customizing Your Short Link: If you have a paid plan, customize your link by clicking ‘Edit’ and modifying the slug.
   • [Screenshot Placeholder: Bitly Link Customization Interface]
3. Accessing Analytics: View your link’s performance on the dashboard.
   • [Screenshot Placeholder: Bitly Analytics Dashboard]

2. TinyURL: Simplicity meets efficiency

Overview: TinyURL is renowned for its straightforward and efficient approach to URL shortening. It’s ideal for users looking for a quick and easy solution without the complexities of additional features. TinyURL keeps things simple. It’s a straightforward service that lets you shorten URLs quickly, without the need to create an account. This platform is ideal for users who need a no-frills, quick link-shortening tool. Although it lacks advanced features like analytics and branding found in other services, its strength lies in its accessibility and ease of use.

Key Features:

• Simple URL Shortening: Offers fast and easy shortening of URLs without the need for an account or sign-up.
• Accessibility: Accessible directly from the web, offering instant URL shortening.

User Experience: TinyURL’s strength lies in its minimalistic design. It requires no user registration, making the process of shortening a URL incredibly swift and hassle-free.

Pricing: TinyURL is completely free, making it an attractive option for casual users or those who need a quick, one-time link shortening service.

Unique Selling Point: The platform’s simplicity and the fact that it requires no user account make it stand out. TinyURL is perfect for users who need to shorten a link quickly without navigating the complexities of a full-fledged link management system.

How to Use TinyURL:

TinyURL is known for its straightforward URL shortening process without the need for an account.

1. Shortening a URL: Visit the TinyURL website and enter the URL you wish to shorten into the text box. Click ‘Make TinyURL’.
   • [Screenshot Placeholder: TinyURL Homepage with URL Entry Box]

3. Rebrandly: Customization at its Finest

Overview: Rebrandly focuses on providing users with the ability to create custom, branded short links, enhancing their brand visibility and marketing efforts.

Rebrandly is a great choice for those who prioritize branding. It allows users to create custom-branded links, which can significantly boost brand recognition and credibility. The service offers a range of features, including traffic routing and detailed link management. While it has a user-friendly interface, the numerous customization options can be overwhelming for new users. Rebrandly’s pricing varies, with a free basic plan and several paid options, making it adaptable for different user needs.

Key Features:

• Branded Links: Users can create links that incorporate their brand name.
• Link Management: Offers tools for organizing and tracking links.
• Traffic Routing: Directs traffic based on various criteria like location or device.

User Experience: Rebrandly’s interface is designed with customization in mind. It offers a range of options for personalizing links, all within a user-friendly dashboard.

Pricing: Rebrandly’s pricing structure includes a free basic plan and various paid options, catering to different levels of branding and management needs.

Unique Selling Point: The extensive customization options for branding links make Rebrandly a go-to choice for businesses focused on brand consistency and recognition across their digital platforms.

How to Use Rebrandly:

Rebrandly focuses on creating custom, branded short links for enhanced brand visibility.

1. Creating a Branded Link: Sign in and click ‘New Link’. Enter your URL and customize the slug to reflect your brand.
   • [Screenshot Placeholder: Rebrandly New Link Creation Page]
2. Managing Links: Use the dashboard to organize and monitor your links.
   • [Screenshot Placeholder: Rebrandly Dashboard]

4. Ow.ly by Hootsuite: Integrated URL shortening & social media management

Overview: Ow.ly, provided by Hootsuite, integrates URL shortening within a comprehensive social media management tool, offering a convenient solution for marketers and social media professionals.Ow.ly is integrated into Hootsuite’s social media management platform, making it an ideal choice for those already using Hootsuite.

It allows for seamless URL shortening within the tool and offers basic analytics. This service is especially beneficial for social media managers and marketers looking to streamline their workflow. Ow.ly is available as part of Hootsuite’s plans, so pricing and features are tied to the overall Hootsuite account.

Key Features:

• URL Shortening within Hootsuite: Seamlessly shortens URLs as part of the social media posting process.
• Basic Analytics: Tracks the performance of shared links.

User Experience: As part of Hootsuite’s suite, Ow.ly benefits from an integrated experience, making it a natural choice for users already familiar with Hootsuite’s platform.

Pricing: Ow.ly’s features are included within Hootsuite’s plans, meaning its use is tied to the overall subscription to Hootsuite.

Unique Selling Point: Ow.ly is ideal for those who are already leveraging Hootsuite for their social media management, offering streamlined workflow and convenience within a familiar ecosystem.

How to use ow.ly:

Ow.ly, offered by Hootsuite, integrates URL shortening with social media management tools.

1. Shortening a URL within Hootsuite: In your Hootsuite dashboard, create a new post and insert your long URL. Ow.ly will automatically shorten it.
   • [Screenshot Placeholder: Hootsuite Post Creation with Ow.ly Integration]

5. T2M: Comprehensive and detailed analytics

Overview: T2M stands out with its emphasis on detailed analytics and a unique pricing model in the URL shortening service market. T2M is notable for its detailed analytics and a one-time payment model. It offers URL shortening, QR code generation, and extensive tracking features. The platform provides a detailed dashboard that is easy to navigate, even for beginners. T2M’s one-time payment option is unique, making it a cost-effective solution for long-term use.

Key Features:

• URL Shortening: Provides basic link shortening services.
• QR Code Generation: Enables the creation of QR codes linked to shortened URLs.
• Detailed Analytics: Offers in-depth insights into link performance.

User Experience: T2M offers a user-friendly dashboard that simplifies the process of creating and managing links, making it accessible to beginners while still robust enough for advanced users.

Pricing: T2M’s one-time payment model is a notable departure from the subscription-based pricing of most other services, appealing to users looking for a long-term, cost-effective solution.

Unique Selling Point: The combination of detailed analytics and a one-time payment option makes T2M a compelling choice for users seeking comprehensive link management capabilities without ongoing subscription fees.

How to use T2M:

T2M is notable for its in-depth analytics and unique pricing model.

1. Shortening a URL: Visit T2M’s website, enter your URL in the shortening field, and click ‘Shorten’.
   • [Screenshot Placeholder: T2M URL Shortening Field]
2. Accessing Analytics: Check your dashboard for detailed insights into your URL’s performance.
   • [Screenshot Placeholder: T2M Analytics Dashboard]

6. BL.INK: The Business-Centric URL Shortener

Key features of BL.INK include:

1. Branded Links: BL.INK allows users to create custom, branded short links. This means businesses can use their own domain names to maintain brand consistency and increase trust among users who click on their links.
2. Robust Analytics: The platform provides detailed analytics, giving businesses insights into the performance of their links. This data includes click-through rates, geographic locations of users, the devices used, and referral sources, allowing for comprehensive tracking and analysis of digital marketing campaigns.
3. Integration Capabilities: BL.INK can be integrated with other tools and platforms commonly used in business environments, such as Salesforce, Zapier, and social media platforms. This integration enhances workflow efficiency and allows for seamless marketing operations across various channels.
4. Team Collaboration: BL.INK supports team collaboration, making it easy for multiple users within an organization to manage links and analyze performance. This feature is particularly useful for larger teams and agencies that require coordinated digital marketing efforts.
5. Advanced Security and Privacy: Recognizing the importance of security in a business context, BL.INK includes features like link encryption and privacy controls to ensure the security and integrity of the links used by businesses.
6. Customizable Dashboard: Users can customize their BL.INK dashboard to prioritize the data and analytics most relevant to their specific needs, enhancing the user experience and making data interpretation more efficient.
7. User Experience: BL.INK is designed with a professional audience in mind. Its interface, though more complex than basic shorteners, is geared towards users who require detailed data and more control over their links.

BL.INK is therefore a comprehensive URL shortening and management solution, particularly suited for businesses and professionals who require more than just basic link shortening. Its focus on brand integration, detailed analytics, and team collaboration makes it a powerful tool in the arsenal of digital marketing and communication strategies.

7. URL Shortener by Zapier: Automating short link creation

Overview: URL Shortener by Zapier is an innovative tool that integrates URL shortening into the extensive ecosystem of Zapier’s automation platform. It’s designed to streamline and automate the process of link creation across various applications.

Key Features:

• Automation Integration: Seamlessly integrates with over 5,000 apps on Zapier, allowing for automatic creation of short links in response to various triggers.
• Workflow Simplification: Enhances efficiency by reducing the need for manual link shortening, saving time and effort in digital marketing and content management workflows.
• Basic Shortening Function: While it focuses on automation, it also provides the fundamental service of URL shortening.

User Experience: This tool is all about simplification and automation. It’s perfect for users who are already leveraging Zapier for other aspects of their digital workflows and want to incorporate URL shortening into their automation strategies.

Pricing: While the URL Shortener itself is a feature within Zapier, using it effectively often requires a Zapier subscription, starting from $29.99/month. This cost includes access to the broader range of Zapier’s automation tools.

Ideal For: The URL Shortener by Zapier is ideal for users who are looking to integrate URL shortening into a broader range of automated digital tasks. It’s especially suited for those who already rely on Zapier’s platform for other business processes and want to add efficient link management into the mix.

Each of these platforms offers unique strengths, catering to different needs in the realm of link management and URL shortening. Whether it’s for simple, quick link shortening or for comprehensive brand-focused link management, there’s a service tailored to every requirement. Let’s take a look at some URL shorteners stats and compare pricing:

URL shorteners & link management platforms comparison table

Feature	Bitly	TinyURL	Rebrandly	Ow.ly by Hootsuite	T2M	BL.INK	URL Shortener by Zapier
Service Provider	Bitly	TinyURL	Rebrandly	Ow.ly by Hootsuite	T2M	BL.INK	URL Shortener by Zapier
Free Version Available	Yes	Yes	Yes	Yes, within Hootsuite	No	Yes	Yes, with Zapier account
Custom URL	Yes, with limited features	Yes	Yes	No	Yes	Yes	No
Analytics/Tracking	Yes, with limited features	No	Yes	Yes, within Hootsuite	Yes	Yes	No
API Support	Yes, with limited features	No	Yes	No	Yes	Yes	Yes, through Zapier integrations
Maximum URL Length	No official limit	No official limit	500-1000 characters	No official limit	No official limit	No official limit	No official limit
Paid Version Pricing (Approx)	Starts at $35/month	N/A	Starts at $29/month	Included in Hootsuite plans, starts at $29/month	One-time fee $5, then starts at $9.99/month	Starts at $12/month	Depends on Zapier plan

Comparison summary:

In conclusion, each of these URL shortening services offers a unique set of features and pricing models, catering to different needs:

1. Bitly offers both free and paid versions. The free version has limited features for custom URLs, analytics, and API support. The paid version starts at approximately $35 per month, providing more comprehensive features.
2. TinyURL provides a simple, free service with custom URL capability but lacks analytics and API support. There is no official paid version listed, making it suitable for basic URL shortening needs without additional tracking or integration features.
3. Rebrandly is notable for its free version that includes custom URLs, analytics, and API support. The paid version starts at about $29 per month, offering more advanced features. It has a specified maximum URL length of 500-1000 characters.
4. Ow.ly by Hootsuite integrates URL shortening within the Hootsuite platform. Its free version is available with a Hootsuite account but doesn’t offer standalone custom URL creation. The paid plans, which include more features, start at approximately $29 per month, integrated with Hootsuite’s broader social media management tools.
5. T2M does not offer a free version. It provides custom URLs, analytics, and API support with a one-time fee of $5 and subsequent monthly pricing starting at $9.99. This service is geared towards users who need a comprehensive set of features from the outset.
6. BL.INK offers both a free version with basic features and a paid version starting at around $12 per month. It supports custom URLs, analytics, and API integration, making it a versatile option for both casual users and businesses.
7. URL Shortener by Zapier offers a unique approach where the URL shortening feature is part of Zapier’s broader automation platform. The free version is available with a Zapier account but does not offer custom URLs or analytics. The pricing is dependent on the Zapier plan chosen, making it a good choice for those already using or considering Zapier for automation needs.

Overall, the choice of a URL shortening service depends on individual or business requirements, such as the need for custom URLs, detailed analytics, API integration, and budget constraints.

Final words

Choosing the right link management tool is essential for effective digital communication and marketing. Each platform offers unique features, and the best choice depends on individual needs like branding, analytics, and simplicity. Whether it’s the comprehensive analytics of Bitly, the simplicity of TinyURL, the customization options of Rebrandly, the integrated approach of Ow.ly, or the detailed analytics and one-time payment model of T2M, there’s a solution for every requirement..

The post Top 7 URL shorteners and link management platforms appeared first on WiseStamp.

Welcome to the GetWiser polls & insights. WiseStamp.com’s exclusive monthly newsletter that keeps you ahead of the curve with the latest trends and insights. Following each edition, we conduct a poll and gather feedback and opinions from our valued subscribers, providing us with invaluable data to better understand and serve your needs.

GetWiser January 2024 Edition

In this month’s edition of our poll insights, our main focus was the significant impact of software review websites on consumer purchasing behavior. Our aim was to uncover how these platforms influence the decision-making process and the level of trust consumers place in them.

Poll Question Overview

We posed the question to our readers: “Do you use review websites before making a purchase?”

This question aimed to gauge the reliance on review websites as a critical step in the consumer’s purchasing journey. Review websites have become ubiquitous, offering insights into products and services through the lens of fellow consumers. They serve as a bridge between the uncertainty of a purchase and the confidence to proceed, based on shared experiences and evaluations.

GetWiser: January 2024 poll results

The response was overwhelming and insightful. An astonishing 87% of participants affirmed that they are browsing through review websites before making a purchase. This significant majority underscores the integral role these platforms play in the modern consumer’s shopping habits. Review sites have evidently transcended being mere sources of information, evolving into essential tools that shape purchasing decisions.

The poll results highlight a critical aspect of digital consumer behavior. With the vast majority relying on review websites, it’s clear these platforms hold considerable sway over purchasing decisions. This trend reflects a broader shift towards informed consumerism, where decisions are increasingly based on comprehensive research and peer opinions.

For businesses, the implications are clear. Engaging positively with review websites, addressing customer feedback, and maintaining a strong online reputation are no longer optional but essential. Companies must recognize the power of consumer reviews and their potential to influence brand perception and purchasing decisions.

Looking Ahead: This Month’s Poll

As we continue to explore the evolving landscape of consumer behavior, our next poll seeks to understand the role of AI in marketing with an emphasis on Email marketing. Join us in uncovering the impact of Artificial Intelligence on consumer trends and preferences. Stay Tuned!

The post GetWiser polls & insights by WiseStamp appeared first on WiseStamp.

As mere humans, with limited time and mental capacity to devote to the hunt for the perfect product, the task of choosing which software services best suit one’s organizational needs might well be, ironically, in-and-of-itself a further strain on those already stretched limitations. It might be, that is, if not for the plethora of software review sites having already done the leg work of sifting through that ocean for the digital consumer, be it by compiling verified user reviews or by the software comparison sites themselves testing software products on behalf of the global customer.

But with such a sea of software review sites and tech conferences also eying for the same attention, the job of choosing which sites to trust has itself become a burden. How do we know whose opinion is worthy of our trust, which sites take our livelihoods seriously, and which we can confidently disregard as redundant or insufficient?

Allow us to do that leg work for you!

We have trawled the cyber seas, and have selected the 10 best software review & comparison sites for your consumption. Our criteria at WiseStamp for ranking the top 10 software review and software comparison sites will be based on the size of each site’s user base, our judgment as to the credibility of each site, the variety of software each has reviewed, and which sites have proven user engagement. 

1) Capterra: The colossus of comparisons

Capterra, Inc. (Capterra.com) stands out as a premier platform for software reviews in the industry. Established in 1998 by Michael Ortner and Rakesh Chilakapati, it has enjoyed nearly 25 years of growth, earning its position as the big fish in B2B software.

Capterra operates an online directory connecting buyers with business software vendors. Striking a delicate balance between appeasing technology vendors and providing objective analysis to buyers, they took a bold step in 2007 by incorporating user-generated product reviews, despite potential alienation of software vendors. This strategic move demonstrated a commitment to credibility and ultimately benefited vendors with products that withstood user scrutiny.

Ortner’s extroverted business style combined with Chilakapati’s technological acumen has forged a sterling reputation for the company. Operating on a pay-per-click model, Capterra ensures software providers get a verifiable return on investment. Their freemium model, offering limited features, and paid plans with advanced options like lead generation and market research cater to a diverse clientele.

Within a decade of its founding, Capterra earned a spot on Inc. magazine’s top 5000 fastest-growing private companies. By 2007, they boasted a listing of over 10,000 actively advertising software vendors. In 2019, they surpassed one million software reviews, solidifying their standing as an industry leader.

The bad?

Despite Capterra’s vast success, some criticisms exist. With over 750 software categories, their interface may overwhelm new users. Inconsistencies in review quality may also arise due to the sheer volume of published reviews. However, Capterra’s unmatched reputation, rigorous verification processes, and expert editorial content lend substantial weight to reviews, establishing credibility that remains unrivaled.

Capterra – Top software reviews site

Capterra distinguishes itself with unique features such as detailed comparisons, interactive software maps, and comprehensive buyer’s guides, simplifying the decision-making process. Capterra’s extensive user base, diverse software coverage, insightful comparisons, and valuable expert content position it as the most trusted source for business software reviews. Additionally, Capterra demonstrates responsiveness to customer feedback, further enhancing its credibility.

See Us On Capterra

2) G2: The engaging challenger

G2, a prominent player in the software review sites landscape, stands as a compelling contender against its larger counterpart, Capterra. While its user base is smaller in comparison, it is noteworthy for its significant and rapidly growing community. The emphasis on verified and in-depth reviews adds a layer of credibility to G2, ensuring the quality and trustworthiness of the information provided.

One of G2’s notable strengths lies in its diverse software variety, covering a wide range of categories. Its primary focus on popular business software, especially in the realms of marketing and sales tools, caters to the needs of a broad user base. The unique feature of vibrant user communities fosters active engagement, providing valuable peer-to-peer insights. Additionally, the “Best for” badges highlight software that excels in specific areas, aiding users in making informed decisions.

The platform boasts a user-friendly interface that, coupled with the engaging user community, creates an environment conducive to insightful reviews. G2’s approach to software evaluation allows users to delve into in-depth reviews, contributing to a robust knowledge base. However, it is essential to acknowledge that G2’s software variety, while comprehensive, does not match the extensive range offered by Capterra. Furthermore, the smaller user base may limit the depth of reviews for niche software options.

G2 Pricing:

In terms of pricing, G2 adopts a freemium model with limited features. Paid plans are available, offering additional functionalities such as advanced search and lead generation. This pricing structure provides users with flexibility based on their specific needs and budget constraints.

Established in 2002, G2 has evolved into a major player since its inception. The company’s commitment to a user-centric approach and a focus on peer-to-peer engagement distinguishes it in the competitive landscape. The intuitive search engine, well-defined software categories, and the innovative “Grid” system contribute to G2’s accessibility, making it a user-friendly platform for individuals across varying levels of tech-savviness.

G2 – A Leader in the software review and comparison sites

G2 stands out as a community-driven contender in the software review arena. While it may not match Capterra’s expansive user base and software variety, its unique features, commitment to credibility, and user-centric approach make it a noteworthy alternative for those seeking reliable software insights.

See Us On G2

3) GetApp: The User-Friendly explorer 

Positioning itself as the friendliest navigator in the turbulent sea of software, GetApp sets itself apart with a sleek interface and intuitive design. Although its user base is smaller compared to industry giants like Capterra and G2, it remains significant and is steadily growing.

GetApp ensures its credibility through verified user reviews and curated software lists, intelligently crafted based on popularity and user preferences. This curation provides users with a reliable starting point in the vast landscape of business software options. While the user base and review depth may not match those of top contenders, GetApp compensates with its emphasis on ease of use and an exceptional user experience.

The platform covers a wide range of popular business software categories, with a focus on ensuring ease of use. Its streamlined interface and intuitive search tools contribute to a user-friendly experience, enabling individuals to quickly find and explore software options tailored to their needs. Personalized software recommendations further simplify the selection process, offering users options aligned with their preferences.

GetApp introduces unique features such as the “GetApp Score,” a metric calculated based on user reviews and software data. This score facilitates a quick comparison of different software options, aiding in the decision-making process. It’s worth noting that while GetApp excels in providing a convenient entry point for software exploration, its user base and review depth don’t reach the extensive levels found in top contenders.

Prospective users can benefit from GetApp’s user-friendly interface, curated software lists, personalized recommendations, and its dedicated focus on enhancing the overall user experience. However, for those requiring in-depth research and a comprehensive understanding of niche software options, the platform may have limitations.

GetApp pricing:

In terms of pricing, GetApp adopts a freemium model with limited features, allowing users to explore the platform without immediate financial commitments. This approach caters to a broad audience, including casual users and businesses seeking initial exploration.

The most most user-friendly software review and comparison site

Ultimately, GetApp stands out as the most user-friendly option, offering individuals a simplified and streamlined approach to navigating the diverse landscape of business software. Its smaller user base allows it to focus on ease of use, curated recommendations, and unique features, making it a valuable choice for those embarking on their software exploration journey.

See Us On GetApp

4) Software Advice: The expert guide

Distinguished as an expert guide in the realm of software reviews, Software Advice positions itself as a valuable resource for users seeking detailed comparisons and expert advice to identify the best-fit solutions for their unique needs. The platform employs interactive comparison tools, enabling users to conduct side-by-side analyses of crucial factors such as features, pricing, and user reviews.

One of Software Advice’s notable strengths lies in its provision of expert-written guides and curated software lists categorized by industry and functionality. This strategic approach ensures that users not only have access to comprehensive information but also benefit from insights and recommendations crafted by industry experts. The platform’s commitment to offering expert advice adds a layer of depth to the decision-making process, aiding users in making informed choices.

The interactive comparison tools empower users to conduct thorough evaluations, facilitating a detailed assessment of software options. This approach aligns with Software Advice’s overarching goal of helping users pinpoint the solutions that best align with their specific needs and requirements. However, it is essential to acknowledge that the platform’s user base and review depth fall short of industry leaders. While Software Advice serves as a valuable resource for initial explorations, it may lack the extensive data necessary for users engaging in in-depth research.

Prospective users can benefit from Software Advice’s commitment to expertise, detailed software comparisons, and the convenience of interactive tools. The platform’s focus on providing insights tailored to specific industries and functionalities adds a valuable dimension to the software selection process. Users should be mindful that, given its limitations in user base and review depth, Software Advice is best suited for those in the early stages of software exploration, rather than for those requiring exhaustive research.

Software Advice: Expert-driven approach to software reviews and comparisons

To sum up, Software Advice stands as the expert guide, offering users a comprehensive and expert-driven approach to software evaluations. Its emphasis on detailed comparisons, industry-specific guides, and curated software lists contribute to a robust decision-making process. While it may not boast the extensive user base found in industry leaders, it remains a valuable resource for users embarking on their software exploration journey, providing a solid foundation for informed decision-making.

See Us On Software Advice

5) PCMag: The trusted tech authority

As a revered name in the technology domain, PCMag stands as the trusted tech authority, providing users with reliable software reviews curated by its experienced editorial team. The platform’s commitment to delivering trustworthy insights is underscored by its in-house testing and analysis, which adds an authoritative voice to its evaluations, offering users valuable perspectives on software performance and usability.

PCMag’s distinctive approach centers around in-depth reviews and real-world testing, catering to users who seek expert opinions and comprehensive evaluations of software functionalities. The emphasis on practical, hands-on assessment distinguishes PCMag as a reliable source for those who prioritize insights derived from tangible experiences rather than theoretical considerations.

While PCMag excels in providing detailed assessments of well-known software, its focus on prominent names in the tech industry may inadvertently lead to the oversight of niche options. This focus on widely recognized software solutions could potentially limit the platform’s coverage of lesser-known but innovative alternatives. As a result, users seeking information on specialized or niche software may find PCMag’s reviews less comprehensive.

Limitations:

Another consideration is the limitation of the user base for individual software reviews. The audience for specific software evaluations may be confined, impacting the comprehensiveness of user feedback. This limited user base might restrict the diversity of perspectives and experiences reflected in the reviews, potentially providing a narrower view of a software’s overall performance.

Summary:

In summary, PCMag stands out as the go-to tech authority, leveraging the expertise of its editorial team and in-house testing to deliver reliable software reviews. Its commitment to in-depth assessments and real-world testing aligns with the needs of users seeking expert opinions. However, users should be mindful of the platform’s focus on well-established software, potentially leading to the oversight of niche options. Additionally, the limited user base for individual software reviews may impact the overall breadth and diversity of feedback.

6) TrustRadius: The quality curator 

Known for prioritizing quality over quantity, TrustRadius has carved out a distinctive space in the software review domain. Although its user base may be smaller than that of Capterra and G2, this limitation proves advantageous by fostering a more discerning community and, consequently, elevating the scrutiny and quality of reviews. TrustRadius stands out for its commitment to authenticity, evident in a rigorous verification process that each review undergoes. This meticulous approach enhances the platform’s credibility, providing users with reliable information.

Similar to G2, TrustRadius employs a “Best For” badge system, highlighting software excellence in specific areas such as ease of use or customer support. This emphasis on key aspects offers valuable insights, aiding users in making well-informed decisions tailored to their specific needs. While the platform may not cover as many software categories as larger counterparts, the depth and trustworthiness of its reviews make it invaluable for discerning users who prioritize quality.

TrustRadius’ smaller user base contributes to its unique value proposition, focusing on a broad range of business software categories, especially enterprise-level solutions. This strategic focus aligns with the needs of businesses seeking comprehensive reviews for software solutions that match their scale and complexity.

In addition to “Best For” badges, the detailed “TrustMap” visualization of software relationships provides valuable context, helping users understand how different solutions compare in the broader landscape. These features, coupled with the platform’s commitment to user experience, establish it as a quality advocate in the software review realm.

Users can leverage TrustRadius’ unmatched review depth and quality, insightful badges, and visualizations to enhance the decision-making process. However, the smaller user base may limit reviews for niche software options, and the emphasis on in-depth evaluations, while valuable, may not suit those seeking quick comparisons.

Pricing:

In terms of pricing, TrustRadius adopts a freemium model with limited features, allowing users to choose plans based on their needs and budget constraints. Paid plans offer additional data and functionalities, including competitive analysis and lead generation, enhancing the platform’s value proposition for businesses seeking comprehensive software insights.

Make informed software decisions with TrustRadius software reviews

Founded in 2010, TrustRadius has rapidly gained recognition for its commitment to high-quality reviews and aiding businesses in informed software decisions. As a quality advocate, TrustRadius remains a valuable resource for users navigating the complex landscape of software choices, emphasizing depth, authenticity, and user-centric experiences.

7) TechRadar: The engaging tech evangelist

Establishing itself as a prominent online tech publication in 2008, TechRadar has become synonymous with the tech enthusiast’s lens, offering a unique perspective on software reviews. Despite its smaller user base, TechRadar boasts a loyal readership of tech enthusiasts who appreciate its insightful and engaging coverage.

The credibility of TechRadar’s software reviews is rooted in its experienced editorial team, consistently delivering reviews that focus on user experience and real-world testing. The platform’s commitment to providing practical evaluations of how software performs in everyday scenarios enhances its reputation as a trustworthy source for tech-related insights.

TechRadar’s software variety spans popular options across various categories, with a distinct focus on technology trends and innovative solutions. The platform’s unique features, including an engaging writing style, insightful comparisons, and a dedicated focus on emerging technologies, contribute to its status as a tech evangelist. Its reviews often read like tech essays, providing not only information but also valuable insights and opinions that resonate with its tech-savvy audience.

Prospective users can benefit from TechRadar’s authoritative voice, engaging writing, real-world testing, and a focus on tech trends. The platform’s content is tailored to those who seek not just technical details but also a deeper understanding of the broader implications and trends within the tech landscape.

Limitations:

However, it’s important to note that TechRadar’s smaller user base and limited software categories might restrict its reach and coverage. While it excels in delivering a unique perspective and engaging content, its reviews may not be as comprehensive for users seeking information on niche software options. Additionally, the platform may not be the ideal choice for those conducting information-heavy searches, as its focus lies more on providing insights and opinions.

Pricing:

In terms of pricing, TechRadar primarily operates on a free content model, making its engaging and insightful content accessible to a broad audience. Subscription options are available for users who wish to access exclusive content and gain early access to reviews.

A unique and insightful software review sites

In conclusion, TechRadar stands as the engaging tech evangelist, offering a unique and insightful perspective on software reviews. Its passionate writers, commitment to user experience, and focus on emerging technologies make it a valuable resource for tech enthusiasts. However, users should be mindful of its smaller user base and limited coverage of niche software, considering it as a specialized and engaging source within the broader tech review landscape.

8) IT Central Station (Now peerspot.com): The IT pro’s playground

Established in 1996, IT Central Station now peerspot.com has transformed into a trusted resource tailored for IT professionals, earning the moniker of the IT Pro’s Playground. Despite its smaller user base, this community stands out for high engagement, attracting IT professionals seeking detailed reviews and meaningful discussions within the enterprise software landscape.

The credibility of IT Central Station is rooted in its focused approach to enterprise-level software. Prioritizing detailed reviews and user discussions that delve into technical specifics and implementation details, the platform’s specialized focus adds significant weight to its insights, making it a key player in the IT community where precision and depth are paramount.

Encompassing a comprehensive range of enterprise software categories, IT Central Station distinguishes itself with attention to intricate details crucial to IT professionals. A unique feature is its community-driven approach, fostering peer-to-peer discussions and insights that contribute to a rich knowledge base.

IT Central Station’s strengths lie in its in-depth technical reviews, community-driven discussions, and its focus on enterprise software. For IT professionals, it serves as a valuable resource offering both expert advice and practical insights. However, the platform may have limited appeal to general users, as its content is tailored specifically for those within the IT industry.

Limitations

Despite its comprehensive coverage of enterprise software, review availability on IT Central Station may be lower for non-enterprise software, given its specialized focus. Additionally, users should be aware that the platform may have a less user-friendly interface compared to some other sites, reflecting its emphasis on technical details and professional discussions.

Pricing:

In terms of pricing, IT Central Station operates on a freemium model, providing basic features for free. Paid plans offer additional benefits, including access to exclusive content, expert advice, and community engagement tools, catering to the diverse needs of IT professionals seeking more extensive resources.

IT Central Station has carved a niche as the go-to destination for IT professionals, offering a playground for in-depth technical reviews, community-driven discussions, and specialized insights into enterprise-level software. While it may have a more focused appeal, its longstanding presence, commitment to the IT community, and emphasis on detailed discussions make it an invaluable resource within the complex landscape of enterprise software evaluations and emerging technologies.

9) FinancesOnline: The money matters guru

Founded in 2007, FinancesOnline has earned its place as the go-to platform for professionals in the finance industry, positioning itself as the Money Matters Guru. While its user base may be smaller, it is strategically focused on finance professionals who seek in-depth reviews and comprehensive comparisons of financial software.

The platform’s credibility is derived from its renowned expertise in providing detailed analyses of financial software. FinancesOnline is particularly distinguished for its meticulous breakdowns of pricing structures and feature comparisons, offering finance professionals the insights they need to make informed decisions about financial tools.

Specializing primarily in financial software categories such as accounting, tax preparation, and investment tools, FinancesOnline narrows its focus to cater specifically to the unique needs of the finance industry. This targeted approach ensures a depth of coverage and expertise in financial software that may not be found on more general-purpose platforms.

Unique features & insights

FinancesOnline introduces unique features such as comparison tables, pricing analyses, and user-submitted cost-of-ownership reports, providing valuable financial insights. The platform’s emphasis on cost-effectiveness aligns with the financial industry’s priority on optimizing resources and maximizing returns.

Prospective users can benefit from FinancesOnline’s deep expertise in financial software, detailed pricing analyses, and its focus on being a cost-effective resource for finance professionals. However, it’s crucial to note that the platform’s limited variety outside of financial software may make it less suitable for users looking for reviews and comparisons in broader software categories.

While FinancesOnline’s smaller user base and review depth may not be ideal for those seeking comprehensive insights for a wide range of software, it proves to be a valuable and specialized resource for finance professionals. In terms of pricing, FinancesOnline operates on a freemium model with limited features, and paid plans offer additional benefits such as access to exclusive reports, expert advice, and advanced search functionalities.

A leader in financial software reviews

FinancesOnline has firmly established itself as a leading provider of financial software reviews and resources, catering to the unique needs of finance professionals. Its focused approach, detailed analyses, and commitment to being a cost-effective resource make it an invaluable platform for those navigating the intricate landscape of financial tools and software.

10) AlternativeTo: The niche navigator

Established in 2005, AlternativeTo has grown into a popular and unique platform, positioning itself as The Niche Navigator. Despite a smaller user base, AlternativeTo caters to a distinct subcategory of users actively seeking alternatives to existing software solutions. The platform’s focus on providing alternatives distinguishes it as a valuable resource for those exploring new and potentially better options.

AlternativeTo’s credibility is driven by user-driven recommendations and an extensive database of software options. Instead of relying on traditional reviews, the platform leverages the collective wisdom of its users to offer valuable starting points for exploration. This user-centric approach aligns with the platform’s commitment to providing insights based on real-world experiences and preferences.

Boasting a diverse range of software categories, fueled by its unique focus on alternatives, AlternativeTo allows users to discover not only popular alternatives but also lesser-known and niche software options that may align more closely with their specific needs. The platform’s commitment to broadening the scope of available choices sets it apart as a versatile and inclusive navigator within the software landscape.

Unique features of AlternativeTo include an extensive database of software, user-driven recommendations, and “similar software” suggestions to facilitate the exploration of alternatives. These features empower users to not only find alternatives but also make informed decisions based on the preferences and experiences of a diverse user community.

Prospective users can benefit from AlternativeTo’s unique focus on alternatives, broad software variety, and the platform’s ability to offer helpful recommendations for those seeking to explore new options. However, it’s important to note that the depth and quality of reviews can vary depending on user submissions. The interface may also be less intuitive for beginners, and there might be limited information available for some software options.

Pricing

In terms of pricing, AlternativeTo is free to use, making its unique services accessible to a broad audience. The platform also offers a premium option for users seeking an ad-free experience and advanced search functionalities, providing additional convenience for those who choose to upgrade.

AlternativeTo has established itself as The Niche Navigator, offering a unique and user-driven approach to discovering software alternatives. Its commitment to inclusivity, diverse software categories, and user recommendations make it a valuable resource for those actively seeking alternatives to existing software solutions.

Choosing your compass: Navigating the sea of software reviews

Finding the right software is like embarking on a voyage; you need the right map, the right tools, and a good dose of seafaring savvy. In the digital ocean of software options, software review sites and software comparison sites are your lighthouses, guiding you through uncharted waters. But with so many vying for your attention, choosing the right one can feel as daunting as a storm at sea.

For our intrepid small business captains, your trusty dinghy needs nimble maneuverability. Capterra and GetApp are your galleons of choice, offering vast software directories and user-friendly interfaces to quickly explore popular business tools. TrustRadius acts as your seasoned navigator, prioritizing quality over quantity with its in-depth, verified reviews. Remember, size isn’t everything; Software Advice provides expert-guided comparisons to help you chart the best course for your specific needs.

Tech enthusiasts, your sleek speedboats crave deeper dives. G2’s vibrant user community fuels exploration with engaging discussions and “Best For” badges. PCMag dives into in-depth testing and real-world assessments, while TechRadar offers an engaging tech-lover’s perspective, weaving insights into tech trends alongside reviews. If niche options are your siren song, AlternativeTo offers a treasure trove of hidden gems and unexpected alternatives.

For enterprise-class battleships, navigating intricate software landscapes requires specialized charts. IT Central Station is your trusted admiral, offering a fortified harbor of detailed technical reviews and community-driven discussions for the IT command center. FinancesOnline is your financial quartermaster, meticulously dissecting pricing structures and feature comparisons to secure optimal value for your software investments.

Final words

Remember, there’s no one-size-fits-all compass. Combine resources! Use Capterra for initial exploration, then delve deeper with G2’s user insights or TrustRadius’ quality focus. Tech enthusiasts, blend PCMag’s testing with TechRadar’s engaging narratives. Enterprise captains, plot your course with IT Central Station’s technical expertise and FinancesOnline’s financial acumen.

Ultimately, the perfect software review site is the one that resonates with your needs and preferences. So, set sail, explore these digital lighthouses, and chart your course towards software success!

The post Top 10 software review sites for 2024 appeared first on WiseStamp.

Our top 8 most secure email providers

Now that you know the benefits of using a secure email provider, let’s take a look at our handpicked, top 8 most secure email providers and services.

1. ProtonMail:

ProtonMail is one of the most popular secure email providers. It offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It’s also open source, so you can be sure that your data is secure.

Pros:

• ProtonMail is designed with privacy and security as a top priority. Your messages are encrypted and can only be accessed by you and the intended recipient.
• Easy to use and has a clean, modern interface.
• ProtonMail offers a number of advanced features, such as customizable filters and labels, support for multiple languages, and the ability to schedule emails to be sent at a later time.

Cons:

• ProtonMail is not free. The service offers a number of paid plans, starting at $5 per month.
• The company is based in Switzerland, which may not be ideal for users who are concerned about data privacy laws in that country.

Pricing:

• ProtonMail offers a number of paid plans, starting at $5 per month for personal users. The pricing increases for larger numbers of users and additional features. You can find more information about ProtonMail’s pricing plans on their website.

2. Tutanota:

Tutanota is another popular secure email provider. It offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It’s also open source, so your data is secure.

Pros:

• Tutanota is designed with privacy and security as a top priority. Your messages are encrypted and can only be accessed by you and the intended recipient.
• Easy to use and has a clean, modern interface.
• Offers a number of advanced features, such as customizable filters and labels, support for multiple languages, and the ability to schedule emails to be sent at a later time.
• Tutanota is free for personal use.

Cons:

• The company is based in Germany, which may not be ideal for users who are concerned about data privacy laws in that country.
• Some users may find the free version of Tutanota to be somewhat limited in terms of features and storage.

Pricing:

• Free for personal use, with a limit of 1 GB of storage and a maximum of 1,000 emails per month.
• Tutanota also offers paid plans for businesses and organizations, starting at €1 per month per user. The pricing increases for larger numbers of users and additional features. You can find more information about Tutanota’s pricing plans on their website.

3. Mailfence:

Mailfence is another secure email provider that offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros:

• Security features: Mailfence uses state-of-the-art security measures to protect your emails and documents.
• Privacy: Mailfence is based in Belgium, which has strong privacy laws, and the company has a strict no-logs policy.
• Custom domain support: You can use your own domain with Mailfence, which can help you look more professional.
• Works with other email clients: Mailfence can be used with email clients like Microsoft Outlook and Mozilla Thunderbird, as well as mobile apps.

Cons:

• Limited storage: The free plan only includes 500MB of storage, which may not be enough for some users.
• No anonymous sign-up: You have to provide your name and address to create an account with Mailfence.

Pricing:

• Free plan: Includes 500MB of storage, basic security features, and support for one custom domain.
• Premium plan: Costs €2.50/month and includes 5GB of storage, advanced security features, and support for multiple custom domains.

4. Hushmail:

Hushmail is a secure email provider that offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros:

• Security features: Hushmail uses state-of-the-art security measures to protect your emails and documents.
• Privacy: Hushmail is based in Canada, which has strong privacy laws, and the company has a strict no-logs policy.
• Custom domain support: You can use your own domain with Hushmail, which can help you look more professional.
• Works with other email clients: Can be used with email clients like Microsoft Outlook and Mozilla Thunderbird, as well as mobile apps.

Cons:

• Limited storage: The free plan only includes 25MB of storage, which may not be enough for some users.
• No anonymous sign-up: You have to provide your name and address to create an account with Hushmail.

Pricing:

• Free plan: Includes 25MB of storage, basic security features, and support for one custom domain.
• Premium plan: Starts at $49.98/year and includes 10GB of storage, advanced security features, and support for multiple custom domains.

5. Posteo:

Posteo is a secure email provider that offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros

• Strong privacy protections: Posteo takes a number of measures to protect the privacy of its users, including end-to-end encryption of email, storage of data in encrypted form, and the use of open-source software.
• Wide range of features: Offers a number of features that may be appealing to users, including a calendar, contacts, tasks, and the ability to create custom filters and rules for managing email.
• Sustainable business model: Posteo is a socially responsible company that offsets its carbon emissions and uses renewable energy to power its servers.

Cons

• Limited storage: email plans come with limited storage, with the basic plan offering just 2 GB of storage.
• No free plan: does not offer a free email plan, so users must pay a monthly or annual fee to use the service.
• Limited integration with third-party apps: While Posteo does offer integration with some third-party apps and services, the range of integrations is limited compared to some other email providers.

In terms of pricing, Posteo offers several email plans, including:

• Basic: €1/month (or €12/year) for 2 GB of storage and no additional features
• Standard: €2/month (or €24/year) for 5 GB of storage and additional features such as a calendar and tasks
• Professional: €4/month (or €48/year) for 10 GB of storage and additional features such as custom filters and rules

Posteo also offers a number of add-on services for an additional fee, including additional storage, a fax service, and a secure VPN.

6. CounterMail:

CounterMail is a privacy-focused email provider based in Sweden. Offering a secure email with end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros:

• Strong privacy protections: CounterMail takes a number of measures to protect the privacy of its users, including end-to-end encryption of email and the use of open-source software.
• Wide range of features: Offers a number of features that may be appealing to users, including a calendar, contacts, and the ability to create custom filters and rules for managing email.
• Sustainable business model: CounterMail is a socially responsible company that uses renewable energy to power its servers.

Cons:

• Limited storage: CounterMail’s email plans come with limited storage, with the basic plan offering just 2 GB of storage.
• No free plan: CounterMail does not offer a free email plan, so users must pay a monthly or annual fee to use the service.
• Limited integration with third-party apps: While CounterMail does offer integration with some third-party apps and services, the range of integrations is limited compared to some other email providers.

Pricing:

• Basic: $5/month for 2 GB of storage and no additional features
• Professional: $9/month for 10 GB of storage and additional features such as custom filters and rules

CounterMail also offers a number of add-on services for an additional fee, including additional storage and a secure VPN.

7. StartMail:

StartMail is a privacy-focused email provider based in the Netherlands that offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros:

• Strong privacy protections: StartMail takes a number of measures to protect the privacy of its users, including end-to-end encryption of email, the use of open-source software, and the ability to create disposable email addresses.
• Wide range of features: StartMail offers a number of features that may be appealing to users, including a calendar, contacts, and the ability to create custom filters and rules for managing email.
• Integration with third-party apps: StartMail offers integration with a number of third-party apps and services, including productivity tools like Asana and Trello.

Cons:

• No free plan: StartMail does not offer a free email plan, so users must pay a monthly or annual fee to use the service.
• Limited storage: StartMail’s email plans come with limited storage, with the basic plan offering just 5 GB of storage.
• Higher price compared to some other email providers.

Pricing:

The plan costs $49.95/year and includes:

• 5 GB of storage
• Calendar and contacts
• Custom filters and rules
• Disposable email addresses
• Integration with third-party apps

StartMail also offers a number of add-on services for an additional fee, including additional storage and a secure VPN.

8. Mailbox.org:

Mailbox.org is a privacy-focused email provider based in Germany that offers end-to-end encryption, two-factor authentication, and a user-friendly interface. It also offers additional features, such as email aliases and contact lists.

Pros:

• Strong privacy protections: Mailbox.org takes a number of measures to protect the privacy of its users, including end-to-end encryption of email, the use of open-source software, and the ability to create disposable email addresses.
• Wide range of features: Mailbox.org offers a number of features that may be appealing to users, including a calendar, contacts, tasks, and the ability to create custom filters and rules for managing email.
• Integration with third-party apps: Mailbox.org offers integration with a number of third-party apps and services, including productivity tools like Asana and Trello.
• Free trial: Mailbox.org offers a free trial of its email service, allowing users to test out the features and decide if it’s the right fit for them.

Cons:

• Limited storage: Mailbox.org’s email plans come with limited storage, with the basic plan offering just 1 GB of storage.
• No free plan: After the free trial period, users must pay a monthly or annual fee to use Mailbox.org’s email service.
• Higher price compared to some other email providers: Mailbox.org’s pricing is on the higher end compared to some other email providers, with the basic plan starting at €1/month (or €12/year).

Pricing:

• Basic: €1/month (or €12/year) for 1 GB of storage and no additional features
• Standard: €3/month (or €36/year) for 5 GB of storage and additional features such as a calendar and tasks
• Professional: €5/month (or €60/year) for 10 GB of storage and additional features such as custom filters and rules

Mailbox.org also offers a number of add-on services for an additional fee, including additional storage, a fax service, and a secure VPN.

How to choose the right secure email service for your company

Now that you know the top 8 most secure email providers and services, it’s time to choose the right one for you. When choosing a secure email provider, you should consider the following factors:

1. Security: The most important factor to consider is security. Make sure the provider offers end-to-end encryption and two-factor authentication.
2. Price: Price is also an important factor. Most secure email providers offer plans that range from free to paid. Choose a plan that fits your budget.
3. Features: Consider the features offered by the provider. Does it offer email aliases, contact lists, or other features that might be useful to you?
4. User Interface: The user interface is also important. Make sure the provider offers a user-friendly interface that’s easy to navigate.

How to protect yourself from email scams & spoofs

Email scams and spoofs are becoming more and more common. To protect yourself, here are a few tips to keep in mind:

1. Verify the Sender: Make sure to verify the sender of an email before opening it. Look for spelling mistakes or unusual formatting, as these may indicate a scam.
2. Avoid Clicking Links: Don’t click on any links in emails, as they may contain malicious software.
3. Don’t Download Attachments: Don’t download any attachments from emails, as they may contain malicious software.
4. Don’t Reply to Suspicious Emails: If you receive a suspicious email, don’t reply to it. Delete it immediately.
5. Report Suspicious Emails: If you receive a suspicious email, make sure to report it to your email provider.

Create a secure email signature using WiseStamp free generator

The post Best secure email providers: pros, cons & pricing appeared first on WiseStamp.

The post Turn on and off dark mode on Chrome appeared first on WiseStamp.

Yes, the clock is ticking and you have a goal to reach, but with the right tools, you can still cross that finish line with time to spare.

Productivity Tools

1) Write or Die

A good timer is essential for helping you stay on track but for NaNoWriMo writers, no ordinary timer will do. You need a tool that will not only track your time but will push you to succeed.

You need Write Or Die! Write Or Die will make sure that you meet your writing goals by providing consequences for distraction and procrastination, such as flashing lights, unpleasant noises, and even the deletion of words.

If this sounds a little too intense you can dial it back and try out the Stimulus or Reward modes instead, which offer more positive types of encouragement.

2) Ilys

NaNoWriMo is all about getting your story onto the page without letting yourself get distracted by self-doubts and critiques.

But if you’re finding yourself simply unable to resist the urge to edit, then Ilys is the tool for you. With Ilys editing is not an option. When you log in, Ilys will ask you to input your word count goal for the day, after which you will begin writing.

From that point on you will only be able to view the single letter that you are currently typing. There is no looking back, no editing, and no deleting. In fact, you can’t even see anything that you have written until you reach your goal, so you have no choice but to keep going forward, one letter at a time.

3) Evernote

You’re out shopping when suddenly you get slammed by a genius idea for your story.

Before that idea can slip away, pull out your phone and jot it down in Evernote. Later, when you’re in front of your computer, you can open up Evernote and pull up the notes you had left yourself.

In short, it’s a fantastic tool for taking notes, making lists, and creating reminders, and it can be easily accessed from any device. Evernote has even created special templates in honor of NaNoWriMo to help writers plot their stories and characters.

4) yWriter

Organize your story plan with this simple, clean word-processing program. In the words of Simon Haynes, the program’s creator, “keep track of your work while leaving your mind free to create.”

Hanes designed yWriter to help fellow authors organize their projects by scenes, which can be created and moved around as the story develops, and even generated into reports.

5) Trello

Although Trello is often thought of as a project management tool for team collaboration it can also come in very handy for organizing your novel.

Trello’s similarity to a corkboard with movable sticky notes makes it easy to visualize the development of your story, with all of its characters and plot lines. The colored labels make it simple to keep track of storylines and you can even create deadlines for yourself that will sync with your calendar.

6) OmmWriter

Omm Writer aims to provide writers with the perfect creative atmosphere by offering a clutter-free writing space, with just a few “extras” to help set the mood. Select a background, choose your music and get writing.

The audible clicking of your keystroke enables you to hear each letter as it lands on your screen, offering additional encouragement to keep going.

7) One page per day

If writing 50,000 words seems like a herculean task, then perhaps just start off by filling up a single page. Simply log in with your Google or Twitter account and One Page Per Day will present you with a blank page.

Fill it up and you’re done. If you miss a day and then you will receive a gentle reminder to come over and get your page written. Once you get the ball rolling you can ratchet up your daily word count and aim towards your NaNoWriMo goals.

8) Bibisco

Having trouble getting your novel started? Then Bibisco is the text editor for you.

Not only does it provide you with a space to pen your prose but it will also help you organize your ideas, build your characters, develop your setting and analyze your narrative. And all of these features are completely free and open-source, thanks to Bibisco’s creator, Andrea Feccomandi.

9) StayFocused

If the internet keeps sucking you in then StayFocused is the gatekeeper that will help keep you out. Available as a Chrome app, StayFocused allows you to block all of those distracting sites that you keep finding yourself on when you should be working on your novel.

Creativity Tools

10) Character Name Generator  

Coming up with the perfect names for your beloved characters is a consuming endeavor that, frankly, you don’t have the time for right now.

Instead, head over to the Character Name Generator and create a whole slew of names with just a few clicks of a button. Each name even comes with a detailed personality, which might help give you some ideas as well.

11) Plinky

Feeling uninspired? Get your creative juices flowing by tackling one of the many writing prompts on offer at Plinky. While the site is no longer active the writing prompts are still there, along with the discussions that they generated, which could offer additional fuel for your imagination.

12) Thesaurus 

Does the dark road appear to be dangerous, or perilous? Maybe even menacing? When you’re in search of the perfect (ideal… sublime…superb?) word, the Thesaurus is the place to go.

Sounds & Music

Some writers find that playing music in the background helps them to write, while others prefer the sounds of nature. Personally, I can only concentrate if I have complete silence or white noise. Whatever your preference is, there is a tool out there for you.

13) Focus@Will

Get focused with the right background music to help you match your mood or energy level.

14) Moodfuse

Writing a thriller? Then how about some “disturbing” music to help you set the mood? Or perhaps something sweet or sentimental to accompany the writing of your romance novel.

15) Coffivity

Studies have shown that certain background noises can help increase productivity, such as the murmurs in a coffee shop or library because they distract you just enough to help you become more creative.

At Coffivity you can let your creativity levels soar by tuning into the sounds of a university library or cafe, with a free account. The paid account offers more options such as a Paris Paradise or Brazil Bistro.

Post-NaNoWriMo Bonus Tool!

These two fantastic tools can help you clean up your manuscript once NaNoWriMo has come to an end:

Cliché Finder: Clichés have a tendency to make their way into our writing whether we intend to let them in or not. With the Cliché Finder, you can hunt down those clichés to ensure that your writing is fresh and original.

The post 15 tools for nailing NaNoWriMo this year appeared first on WiseStamp.

How to choose a merchant service provider

The first step is to choose a merchant service provider to set up your merchant account. Merchant service providers are companies that give you the ability to process credit and debit card payments for your business’s goods and services. There are a lot of different merchant service providers to choose from, so it’s important to make sure that the one you choose offers these:

• Fraud protection
• Different ways to process payments- online, mobile and point of sale (POS)
• Low fees for each transactionIt’s important to choose a merchant service provider that meets your business’ specific needs.

Once you’ve chosen the merchant service provider that you like best, you then need to open a merchant account with them in order to start accepting payments through their service. Once you are all set up with your merchant account, you need to sign up for an online payment gateway like Stripe or PayPal.

These services process your clients’ and customers’ payments for you with the credit card issuers (Visa, Mastercard, American Express, and more). In return, they charge you, the business owner, a fee for each transaction. But, don’t worry, they do not charge your customer! 

There are many online payments services out there, each offers different benefits and plans, the main ones are

What are the best online payment services?

• PayPal.
• vcita
• Stripe
• Amazon Payments
• WePay
• Dwolla
• Braintree
• WePay
• 2Checkout

https://youtu.be/RwBDHZW7Jlg

The post How to accept payments on my website (2024) appeared first on WiseStamp.

Grasshopper can add a business line to your personal phone alongside your private number. The cloud-based phone system offers advanced calling features including voicemail transcription, VoIP + WiFi calling, call blasts (multiple ringing lines for customers), virtual receptionists, international calling, and more. Grasshopper charges extra for additional features.

• Free trial: Available
• Phone numbers: 1
• Local and toll-free numbers: Available
• Mobile app: Available
• Top features: call forwarding, business phone number, custom greetings, on-hold music
• Pricing: $29 a month 

The post 6 best virtual phone systems for small business in 2022 appeared first on WiseStamp.

4. Instagram

Cost	Main benefits	Main downsides
Free: there is no cost to use Instagram.	Ease of use. Upload an unlimited amount of photos Interact with followers Mobile friendly	The app is so widely used that it is tough to make a splash based on talent alone. Knowledge of proper hashtag use and other marketing considerations need to be made with Instagram.

Instagram is a social media photo sharing platform that is easy to use for anyone with a cell phone. The program is ubiquitous, as over 700 million users now have an account on the site. Instagram is one of the best photo sharing sites that makes editing, posting, and sharing photos incredibly straightforward. 

Sharing photos is accomplished by the use of hashtags and the “share” feature depending on the user’s privacy settings. “Likes” and comments on posts can be seen by all users, and further analytics can be obtained with a professional profile enabled.

Some of the elements that make Instagram great, however, can also have their drawbacks: the platform is completely saturated with people taking pictures of anything they see. It can be extremely difficult for a photographer to rise above the masses and stand out on an app such as Instagram.

The post 8 best photo-sharing platforms to showcase photography & sell your work (2022) appeared first on WiseStamp.

The Corona has boosted this shift to video conferencing tools and now salespeople are meeting prospective clients, doctors are diagnosing patients and teachers are teaching students all through video meeting software.

If you’re looking to join the growing movement of hosting online meetings, workshops, or seminars, then the first thing you need to do is invest in reliable video conferencing software.

But while there are plenty of video conferencing tools on the market, not all of them are up to par when it comes to available features, pricing, and your online security. Read on to get this information and our review of the main tools available.

What is video conferencing software?

Video conferencing software is a tool used to conduct video meetings and share screens online between 2 or more individuals. Companies and professionals use video communication software as a cost-effective means to communicate in a visual and auditory environment from a distance. Video meetings can be conducted from anywhere in the world that has a solid internet connection. Some video conferencing software also allow you to share files, share screens, or remotely control someone else’s computer.

What do I need to use video conferencing software?

There are a few key things you will need to get started before you’re able to have a successful digital meeting:

• A laptop or desktop computer
• A strong internet connection
• A webcam
• Headphones
• Microphone

Many of these things have already come integrated into laptops, however, if you’re using a desktop computer, you might need to add a few things to get properly set up.

How to decide on the best video conferencing software?

1. Does it have all the features I need?

The features you’ll need in video conferencing software will really depend on your business’s needs. You might only require basic video conferencing if all you want to do is hold virtual meetings. However, if you want more robust features for a more interactive meeting, you’ll want some other features such as file-sharing or screen-sharing.

2. How many people can be hosted at one time?

A few other things to keep in mind when shopping for the best video conferencing software is the number of people you’ll want on one call. Some software may have a limit, so make sure the one you choose is right for the number of people you’ll have in your meetings.

3. What is the degree of security this tool provides?

Security is another important feature, especially if you’ll be sharing important files in your video conference. Make sure the software you choose has guaranteed security measures in place to ensure the safety of your digital data.

4. How easy is this tool to set up and use?

Lastly, the video conferencing software should be simple to set up and use. You definitely don’t want to be that person who calls a meeting only to be unable to figure out how to turn your volume or camera on when the meeting begins. 

How to use video conferencing software for small business

What you do with your video conference tool will obviously depend on what kind of business you have, but don’t disregard it as one-use software.

Things you can do with video conferencing software:

• Hold business meetings
• Conduct employee training
• Hold a webinar
• Host an online class or workshop
• Conduct video interviews
• Host a digital “event”

This list is not exhaustive, the sky’s the limit when it comes to video conferencing software. It’s also used for personal purposes, like getting the family together in one place, regardless of where everyone is located physically.

Our review of the best video conferencing software for business

The video conferencing software on this list are all great options for your business, so read on to decide which one is best for you.

DISCLAIMER: The plans and prices reflected in this article were accurate at the time of writing, however, please note that they can vary based on location and special promotions. All prices mentioned are in USD.

1. Zoom

Zoom is one of the more popular video-conferencing software out there, and with good reason.

With this program, you can conference with up to 1,000 people and view up to 49 screens at once. You can also host up to 10,000 viewers simultaneously. 

Zoom integrates with popular calendars like Outlook, Gmail, or iCal so you can instantly create meetings, send out an invitation, and join all from your inbox. 

Zoom works great with any amount of people connected to the platform at the same time. It performs well when running meetings, group classes, workshops, webinars, and more.

Zoom claims to have end-to-end encryption for your security, however, it has recently received some criticism over user privacy concerns.

There is a free plan that can be used for up to 100 participants for meetings of up to 40 minutes, and unlimited one-on-one meetings. The paid plans give you options for more participants, longer meetings, cloud recording, more admin powers, custom branding, and more.

Prerequisites for use

You and each one of your staff members must have your own Zoom account. You can add your staff members as users under your premium Zoom account, as long as they have their own login credentials. Consider upgrading to the Zoom business plan, if you would like to enable single sign-on for your entire company. You are restricted from sharing a single Zoom login between staff members. 

If you and your staff already have Zoom accounts, you may skip directly to Connecting your Zoom account below.

If you’re using Zoom for the first time, Sign In to Zoom and create an account. It only takes a few minutes.

Follow any on-screen prompts and Zoom will install in a matter of minutes. With help installing Zoom to your computer or device refer to Zoom’s installation guide. 

2. Google Hangouts

If you already use Google products like Gmail or Google Calendar, then adding Google Hangouts will be a breeze.

Effortlessly create a new meeting by setting up a calendar event and sharing the link with relevant participants. You don’t need to worry if the participants have the right software installed as long as they have the link to your Hangout.

You’ll enjoy the same reliable security you get from other Google products, as all audio and video are completely secure in Google Hangouts.

Since this is a Google product, there aren’t as many features like integrated file sharing, however, you can easily supplement this by sharing files via Gmail or Google Hangouts Chat.

Google Hangouts is part of the full G Suite, which gives you access to other great business apps. There is a free 14-day trial, but afterward, you’ll have to select a paid plan to continue.

3. Lifesize

This video conferencing software is popular amongst businesses for its 4K audio and video, making it great for meetings of all sizes.

Lifesize integrates well with the business tools you already use, like Outlook, Cisco, Slack, Microsoft, and more. 

Some of the great features you’ll find on Lifesize is the ability to share screens during meetings, record video conferences, set up virtual meeting rooms that can be monitored by an administrator, and more.

Lifesize encrypts the signal and any media you share on its platform, making it a secure experience for your business.

There are a few different plans depending on the size and needs of your business, but you can start with a 6-month free trial and host calls of up to 25 people. Other plans come with more advanced features, like a greater number of participants, premium customer support, cloud recording and storage, and unlimited US audio calling.

4. Skype

Skype has become a household name for video calling for both businesses and personal use.

Though you can download and use a Skype program on your computer, you no longer need this to conduct meetings. You can simply send participants a link and they can join in on a video conference. 

Skype is particularly helpful if your business involves international travel, as you can easily use it to make phone calls to landlines and mobile phones. You can also get a local phone number in a different region so that you can answer local calls and send SMS messages.

Other features you might find helpful are screen sharing, live subtitles, and call recording. Skype uses end-to-end encryption to make sure your calls stay private.

The pricing for Skype differs from its competition since it’s part of the Microsoft Office apps. There’s a free plan that allows you to video chat with up to 50 people for free. If you want other features like a phone number or an international calling plan, you’ll need an Office 365 Business subscription.

5. RingCentral Meetings app

RingCentral is a powerful and well-recognized tool for VoIP, so you can rest assured that you’re getting quality and value with their video conferencing software.

RingCentral Meetings is ideal if you need a powerful video conferencing tool that offers you professional features. With this software, you’ll get HD video, screen sharing, team messaging, and free conferencing capabilities for up to 100 participants. 

There are also extra add-ons such as RingCentral Webinar, which allows you to host up to 10,000 participants and 500 hosts, or RingCentral Rooms, which gives you greater IT options for easier setup and implementations.

You can use RingCentral Meetings for free for 40-minute calls of maximum 100 participants, or upgrade for more features like 24/7 customer support, desktop and application sharing, and advanced collaboration tools.

6. Webex

This easy-to-use software will have you video conferencing in no time.

Cisco Webex integrates with the business tools you already use, like Gmail and Google Drive, Outlook, Salesforce, Github, and Office 365. 

Create a meeting in your email inbox, share it with your participants, and they can attend through their computer or phone. Cisco Webex also allows you to seamlessly switch between devices while you’re in a meeting. If a meeting runs long, switch from your laptop to your phone to continue on the go.

This software is great for employee training as the screen will adapt based on files you share, for example, it will open a video link you share with your audience or slides from PowerPoint.

Cisco Webex has an events calendar that allows you to create a digital event for up to 3,000 participants. During your event, you can use features like screen sharing, polls, Q&A, and a chatbox.

If you only need minimal features, you can use the Free Plan for video calls of up to 100 people. Paid plans come with cloud storage space, more integrations, more call participants, 24/7 customer support, and more.

7. GoTo Meeting

GoTo Meeting is a great option for simple-to-use video conferencing software. GoToMeeting makes it easy to start or join a meeting with one click.

There are some great features here if you need a video conferencing tool with international capabilities as you’ll be able to use multi-national toll-free numbers. 

Some other features include personal meeting rooms, unlimited recording, screen sharing, drawing tools, a virtual whiteboard, and meeting transcriptions. Customers have also praised their great customer support, so you know you’ll be in good hands.

As for security, you can use a PIN system for your meetings, meaning participants need to have a secure PIN in order to log in to your video call. 

There is a free version of GoToMeeting that lets you video conference with up to 3 participants for 40-minute maximum calls. Paid plans come with a great participant allowance, cloud recording, more integrations, an admin center, and more.

8. Flock

Flock works more like a communication and collaboration hub for your team, so if you don’t have any other programs in place for this yet, then this is a great option to consider.

This tool allows you to connect with colleagues in a one-on-one chat, share all kinds of documents, and conduct video chats. Flock is a great tool to increase your team’s productivity and bring them together.

Like other video conferencing tools, Flock lets you share screens on video chats, send files, and start a video call from a chat or group channel. The service is secure, too, so you don’t need to worry about the privacy of your data.

You can use Flock for free, but you’ll only get one-on-one video calls. There are plenty of other great features you get with a paid plan, but unfortunately, Flock doesn’t specify how many participants you can have in a group chat with their plans.

9. Zoho Cliq

Zoho Cliq is one of the many business tools offered by Zoho. Like Flock, it also works as a team collaboration tool where users can easily communicate with each other.

You can direct message another user, share files, and start an audio or video call from a chat or a channel. Once on a video call, you can also share screens, scribble down ideas on a whiteboard, have a group chat in the same window. Zoho Cliq keeps your files and calls secure with data encryption and secret chat features.

The PrimeTime feature allows you to broadcast company news or announcements in real-time to all users, while only giving a talking platform to 2 participants to ensure the call isn’t overcrowded.

Zoho Cliq boasts an impressive Free Plan that gives you video conferencing for up to 100 participants, 100GB of storage, searchable messages, screen-sharing features, and more. If you need more features like custom call domains, more channels, or company branding, you can select the Unlimited Plan.

10. Free Conference

Free Conference is exactly what it sounds like: a phone and video conferencing software with tons of free features.

You’ll be able to start video calls that include screen sharing and dial-in integration. International participants can also dial in, though you’ll need a paid plan for that. 

Other features include video conference recording, a chat feature with conference participants, and a unique video conferencing URL for your meeting, all for free.

With the free plan, you’ll be able to have a phone conference call with up to 100 participants, and a video call with up to 5. If you need to be able to have a video call with more people, you can upgrade to a paid plan.

Conclusion

Any of the video conferencing products on this list will be a great addition to your day-to-day business tools. While there are plenty of free plans you can use with the video conferencing tools I covered, it’s also worth considering a paid plan for more advanced features that may be helpful to your business. 

Recommendations based on specific business needs:

• If you’re looking for a simple, free, and powerful video conferencing program, go with RingCentral. 
• If you want to host online classes, workshops, or events with many participants, go with Zoom or Lifesize.
• If you’re looking for a video conferencing platform that’s also a communications tool, try out Flock.
• If your small business is already using multiple Google apps, then consider using Google Hangouts.

The post 10 Best Video Conferencing Software (updated 2022) appeared first on WiseStamp.