YouTube has emerged as a central platform for marketers to stay updated in this fast-paced field. It offers a wealth of resources for marketing professionals, ranging from expert tutorials and in-depth analysis to industry insights and case studies. The platform hosts numerous channels and content creators who specialize in various aspects of marketing, including SEO & content marketing, social media marketing, PPC advertising, and more. Learn the differences between the different marketing methods.

Why is YouTube a popular learning platform for professionals?

Professional development on YouTube is easy and accessible, thanks to the marketing experts and thought leaders who share their knowledge on the site. YouTube enables marketers to gain insights from the very best in the field, via a visual and engaging way to learn. This makes complex marketing concepts more accessible and comprehensible. Unlike traditional text-based resources, video content allows professionals to grasp complicated or advanced topics more effectively. Visual aids, live demonstrations, and engaging animations make it easier to comprehend intricate concepts, turning seemingly daunting subjects into manageable ones.

The interactive nature of YouTube, with its comment sections and live streams, also encourages networking and knowledge-sharing among marketers. It fosters a sense of community and collaboration, allowing professionals to exchange ideas and stay updated with the latest trends.

The platform’s accessibility and convenience have been paramount to its popularity as a learning platform. Users can access a vast library of educational content at their fingertips, meaning that learning can now occur at one’s own pace, on-demand, aligning seamlessly with busy professional schedules.

Additionally, YouTube grants both creators and learners a critical opportunity to engage with a global community. YouTube fosters a sense of belonging among learners, as they can connect with fellow enthusiasts and experts from around the world. 

The top marketing YouTube channels in 2023

The following YouTube channels are incredibly helpful for marketers because they provide valuable insights and practical advice in the always-changing world of digital marketing. With their expert-led content, they keep marketers updated on the latest trends, strategies, and tools, making it easier to adapt and excel in this competitive space. 

These channels streamline and break down complex marketing concepts, offer real-world examples, and provide actionable tips, enabling marketers to apply newfound knowledge effectively in their real-world campaigns. 

Plus, the engaged communities around these channels foster networking and shared learning, creating a supportive ecosystem where marketers can collaborate, ask questions, and gain diverse perspectives to enhance their skills and make important industry connections.

With so many solid marketing tutorials on YouTube, people working in the sector should definitely check out these channels for tips, tricks, and insights that can optimize their outreach efforts. Read on to learn more about the best YouTube channels for marketers and maybe create your own.

The post Top 5 YouTube Channels Every Marketer Should Know appeared first on WiseStamp.

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The post What is video marketing and how can it benefit my business? appeared first on WiseStamp.

When it comes to videos and business, 85% of businesses are actually using video as a marketing tool. The demand for videos increases year after year so, of course, it only makes sense for businesses to take advantage of this medium.

If you aren’t yet using videos to promote your business, brand, or products, or you’re looking for ways to optimize your marketing efforts, then keep reading for some basic tips on how to use video marketing for your small business.

What is video marketing?

At its core, video marketing is a content strategy. Think of it in terms of a traditional television commercial. When we watch TV, the program is usually interspersed with 30-second ads where a product is introduced and promoted. However, nowadays video marketing is a lot more complex than that thanks to online accessibility and social media.

Video marketing can be used for a lot more than a short promotional ad. Businesses can use videos for a wide range of purposes (I’ll get into that soon), and the result is a marketing strategy that’s a lot more versatile and flexible.

TV commercials and video marketing do have some stark differences, though. When companies would purchase air time to run an ad, they usually don’t have much control over who sees their ads, when their ads air, or a number of other factors. 

With video marketing, on the other hand, marketers can actually target a specific audience, control when and where a video is seen, gain instant insight and data about a video campaign, and generally retain a lot more control over their video.

When compared to other methods of marketing, video marketing leads the pack in terms of what customers respond to and prefer seeing from businesses. 

Still, it’s best to have a good mix of marketing strategies to reach the widest audience. Just because videos are more effective, doesn’t mean you should disregard other strategies altogether. Instead, look for ways to integrate them, like using videos in your email newsletters, in your blog posts, and on your social channels.

Types of video marketing

Video marketing encompasses more than only overt video advertisements. Brands use videos in a lot of different ways, and not all of them are meant to sell or convert clients. The goal of your video marketing strategy can reach much farther than just promoting a product in order to affect your bottom line. It can also help you increase brand awareness, deepen customer loyalty, make a statement, or tap into a new customer base.

There are dozens of different kinds of video marketing approaches your small business could be using, like videos for company announcements, videos that introduce staff members, event videos, and more. But for small businesses that are just getting started and want to put out videos with the most impact, here are a few of the most popular types.

Product marketing videos

The goal of product videos is simple: promote and raise awareness for a product. It could be for a new launch or to highlight a unique product that your business has and your competition doesn’t.

These videos should do more than show than just push a product, they should tell a story while further deepening brand loyalty. Furthermore, the story should be tailored to your intended audience in order to maximize your impact. 

It sounds easy to do, but you also need to find a way to make your product, and by relation, your video, stand out. Old Spice did this really well with its series of commercials for its “The Man Your Man Could Smell Like” campaign. These commercials were successful because the ads pushed a product by telling a story in a way that was unique, demanded attention, and also appealed to Old Spice’s target audience.

Video example: Old Spice | The Man Your Man Could Smell Like

Educational videos

Some videos don’t push products, but rather they educate or instruct clients about your overall business, aspects of it, or specific features.

Educational videos are meant to walk a customer through the process of something that has to do with your business, like Squarespace’s video down below. These types of videos show that you care about your customers’ success by creating content that helps deepen their understanding. 

If your customers see enough educational videos from your brand, they’ll know that your business is reliable and cares about its clients. It creates a level of trust between your small business and your audience.

Video example: Squarespace | The Difference Between a Domain Name and Web Hosting

Testimonials

Get your customers involved in your video marketing strategy by including them and their voices in videos. You can create videos that display customer testimonials, case studies or integrate user-generated content into your video.

These videos work by showing your product or service in action. By using real customers and their stories, you’re showing your audience again that they can trust you and get the result they want by using your product or service.

Salesforce achieves this by creating a video that highlights one customer’s experience. The video tells her story and demonstrates the impact Salesforce had on her life.

Video example: Salesforce | My Trailblazer Story: Stephanie Herrera

Social videos

A lot of companies tend to use their social channels to repeat the same video ads they used everywhere else, but this can be a big mistake.

Social media users expect content to be tailored to them, so putting the same ad they’ve already seen on their Instagram or Facebook feeds can have the opposite effect of what you want to achieve.

Furthermore, with the growing popularity of videos in stories that disappear after 24 hours, it can be hard to see the benefit of creating temporary content, but in reality, these videos do help increase brand awareness.

But the truth is that social media success is very hard to manufacture or predict. Sometimes things take off in the most unpredicted manner, and the question becomes how to ride the wave longest.

A perfect example of this was the Cranberry-Raspberry drink by Ocean Spray that became instantly famous and cleaned off the shelf by TikTok’s strawberry juice guy.

The man, named Nathan Apodaca, had his car break down and had to skateboard his way home, meanwhile drinking his “strawberry juice”. As the video became viral, the question was asked “what is he drinking?”. Ocean spray was quick to answer. And when people started mimicking the video they went out and bought the drink themselves, cleaning the shelves.

Video example: Ocean Spray | TikTok’s strawberry juice guy

Benefits of video marketing

We’ve briefly touched upon how different types of videos work for different aspects of your business. Still, it’s worth diving a little deeper into this topic so that you can really understand how spending money on video marketing can greatly benefit your small business.

1. Brand awareness

The concept of brand awareness is quite self-explanatory: you want to increase the awareness of consumers about your brand.

There are, of course, many ways you can achieve this, but video marketing does a pretty good job of it. A video can help carry and spread your brand’s message to a wide audience. Even if someone viewing your video isn’t interested in interacting with your brand right now, the video will help introduce your product or service to them. When they are ready to convert into paying customers, they’ll likely remember your video and your business.

Creating brand awareness is not something that’s accomplished with one ad or one video. It’s a long-term strategy where you’re consistently positioning your brand in front of your customers. 

2. Increase engagement

Engagement is key in the digital marketing world. Your marketing efforts need to do more than just reach your audience. If your content isn’t engaging people, then your marketing campaign has failed.

Videos can help increase engagement with your brand. In fact, studies prove that videos on social channels such as Instagram get higher engagement rates compared to other types of content, like images.

Engaging with your customers, especially on social media, can have a chain effect. If they like your videos and identify with them, you can gain more followers, which means you grow your audience and have a stronger platform where you can then advertise your business and promote sales.

3. Establishes trust

Since we’ve already established that videos are more engaging than other forms of content or advertising, then you can use these videos to create a personal connection with your audience.

When you have a personal connection, you start to build trust. A combination of different types of videos will help your clients trust you, your products, and your services. These videos also allow customers to get to know you, so instead of being seen only as a company, your clients will begin to see your business as more relatable on a personal level.

Getting your audience to engage and acquire their trust is the ultimate way for achieving sustained (and cost-effective) growth. The end goal is to build a community around your video content, where like-minded people can gather, comment, receive, and give value.

Tip: you can repurpose your video content for creating a podcast in an audio-only format with little extra effort. You can use the same principles as with video content to build a community around your podcast.

4. Builds your voice

Videos do more heavy lifting when it comes to establishing your brand’s voice than any other form of content or advertising.

When done correctly, videos can help your clients see you in a different light. Whether you want to be funny, establish yourself as an expert in your field, or showcase your company’s commitment to its values, videos can help you accomplish this.

In order to really cement your brand’s voice, all of your videos should be consistent, and they should also match the tone and messages of your other marketing campaigns. You can accomplish this in a few ways, such as using a spokesperson or someone who is the “face” of your company (think Jared from Subway), or by telling a continuous story throughout your videos.

5. Generates traffic

Finally, the ultimate goal with video marketing, or any marketing, is to increase your bottom line. You want your marketing strategy to be as effective as possible, and video marketing can do that for you.

Studies show that 64% of consumers will make a purchase after watching branded content. More than just encouraging people to make a purchase, video marketing is also used to generate quality leads. It’s been shown that video marketing can help nurture leads and drive traffic by up to 300%.

7 Essential steps to creating videos

Sometimes, business owners will have a great idea for an ad or a video, and instead of going through these steps, they create the video and distribute it, only for it to fall flat. It’s important to understand that an effective marketing email signature video is more than just a great idea. It takes a lot more thought and planning to relay your message effectively and to the right audience.

Here are seven steps you need to consider throughout the video-making process. It may seem like a lot of work, but it’ll be worth it in the long run. Furthermore, once you’ve done the work once, you likely won’t need to repeat it for similar marketing campaigns as a lot of the metrics and reasonings will likely be the same.

Video: How to use video marketing to grow your business

Step 1: Figure out your audience

You need to have a concrete idea of your target audience before you start. Understanding who your intended viewer is will help you create content that is tailored to them, their interests, and their preferences. 

Try and get into your audience’s head. Think about what they know, what they don’t know, and what they’re curious about. You can also consider other factors, like where they might already shop, their age group, where they live, or their interests. All of these will help you target your video for the right people.

Determining your audience is a crucial first step for any marketing campaign, but the beauty of doing it for a video is that, depending on where you distribute it, you can get really specific about your audience. For example, Facebook can narrow down your intended audience by choosing a geographic location, age, sex, and other interests. This means your videos will be seen by those who most relate to the product or service you’re advertising.

This is the time to do some research. Send out surveys to clients, do some online reading on blogs and forums, and communicate openly with both past and current customers. You might even be surprised to find a whole new demographic aside from the one you intended. 

Researching your audience will also help you decide which platform to concentrate your efforts on. There are many places and social channels where you can release your videos, but knowing where your audience “hangs out” online is important to know so that you can reach them where they are.

Step 2: Establish your goals

Not every video is made with the same goal in mind. In order to decide on a goal, it’s important to first understand the different benefits of video marketing for your small business. Videos can help create brand awareness, establish trust, promote a product or service, educate your clients, or generate traffic and leads, and a lot more.

Before you start making your video, you need to do some goal planning. A video with the purpose of creating brand awareness will not be the same as a video that’s made to educate your clients. Therefore, the content of your video will need to be different depending on your ultimate goal.

If your overall marketing goal is a combination of the aspects I mentioned above, then it’s worth creating a content strategy that includes a few different types of videos. Each video should be created with one goal in mind. When you start to mix different goals in a single video, you risk having your message get lost.

Choosing a goal will also help direct every choice you make for your video. When forming your video idea, writing a script, and choosing a platform for your video, your goal will help you navigate through the different processes and provide you with a clear direction.

Step 3: Pick the main platform

You shouldn’t leave your chosen platform as an afterthought. Different platforms might have different requirements for your video. Additionally, you’ll also reach a different audience on various social media platforms, so it’s important to decide which platform you’re going to be focusing on from the start.

By this step, you should have already established your goals, and this will help guide you to the right platform. For example, if your goal is engagement, then you want to put your video on platforms like Facebook or Instagram. If your goal is to educate your clients, then you should upload your video to YouTube and also link it to a blog post on your website.

The platform you decide on will also dictate some practical elements of your video, such as its length, aspect ratio, whether your video is horizontal or vertical, and what other elements you might need, such as captions. If you’re thinking of posting on social media, then it’s likely that your audience is viewing your video on their mobile, so this needs to be taken into consideration as well.

The grid above will give you a good overall view of the different recommendations and limitations on the most popular platform for video email signature, but the ones you choose should be ultimately up to you.

Step 4: Decide on an idea and video type

Now comes the fun part: forming an idea for a view and deciding which type of video you create.

Again, your goal, audience, and chosen platform will all influence the actual content of your video as well as the type of video you’ll make.

If you already have an idea, great! You just need to figure out how it lines up with your audience and goals. If you don’t have any clue about where to start, then keep reading.

A good video should start with a strong script. Now, this doesn’t mean your video has to be entirely dialogue or narration, but in the same way, you would want to create good marketing copy, you should also write with the intention for your video too.

You don’t have to actually film a video to create one. Perhaps your message will be better conveyed in an animated video. If you’re making an educational video that explains an aspect of your business or product, then this can be really effective.

It’s also important to include a call to action in your video. When uploading your content to various social channels, like Facebook or Instagram for example, you can choose to add an actual CTA button or link. However, this should also be reflected in your video. You want your content to inspire your audience to do something, whether it’s sharing your video, making a purchase, or engaging with your brand.

Finally, make sure your video includes and amplifies our brand’s voice and tone. Do you want your video to be funny, serious, dramatic, inspirational? Whichever overall tone you select for each video, it should always remain true to your brand.

So if you’ve regularly released light-hearted content that’s witty and relatable, it would be strange for your audience to suddenly see a video with a somber or more serious tone.

Step 5: Set your budget

Setting your budget for your video should include two separate costs: the cost of creating the video itself and the cost of promoting it.

The first one is pretty self-explanatory. Your budget should include things like filming, paying actors or for an animator and renting equipment and space. This is a one-time fee.

After the video is done and you’re ready to post it online, you also need to factor in the costs of promoting it on different channels. Unless your small business already has a large, dedicated audience, then you’ll need to invest your money into paid promotions.

You can do this on platforms like Facebook and Instagram. After setting your audience parameters, your video will show up as a sponsored ad when users scroll through their feeds. This is why determining your audience, goals, and platforms is so important. The more your video looks like the content your audience normally engages with on a daily basis, the more likely they are to view your video.

The budget for your promotional campaign can vary widely. You might decide to promote your video for a finite amount of time, or maybe you want it viewed continuously for better brand awareness. Your ultimate goals will determine this and help you set a budget.

Step 6: Decide how you will measure success

The last step before releasing your videos should be deciding how you’ll determine if your video was successful or not.

Based on your goals, you’ll want to outline for yourself what success looks like. If your goal was to increase brand awareness, then you’ll want to look at the number of shares. If you’re promoting a product, then you’ll want to see if your sales have gone up. If you’re trying to generate leads or traffic to your website, then you’ll need to track the click-through rate of the CTAs attached to your video.

Each business and each video will have its own metrics to measure success, but it’s important to define them before putting your video out into the world.

Step 7: Analyze and optimize

The final step comes after you’ve already released your video. Give it some time to gain traction and reach as wide of an audience as possible.

Before you begin to pat yourself on the back for a job well done, it’s time to analyze the success of your video and optimize for your next one.

If your video was successful based on the metrics you set in step 6, then congratulations! Keep going in the same direction for your next videos. If your video didn’t do as well as you thought it would, then you missed something at some point in this funnel.

Use the analytics from your video to determine what went wrong. Was your intended audience way off from your actual audience? Was the type of video you created mismatched with your goals? Was the platform you chose wrong for your message and your audience?

Don’t be discouraged, this is actually part of the process of creating amazing videos for your small business. You now have more knowledge and tools to help make your next video even better!

Don’t skip your steps

It may seem like a lot of time and planning for just one video, but going through these steps can really help you reach your target.

These steps don’t need to be done in the exact order I’ve laid out here. You can go through them in any order that works for you and your small business. However, this particular order works well for the majority of businesses since each one naturally leads to the next.

Video marketing can be a powerful tool for growing your small business, you just need to make sure you’re using it correctly.

Before you start making videos

While creating video content can have a number of great impacts on your business, it can be tough to get started. A lot of marketers don’t know where to begin. In order to create a solid video marketing strategy, it’s important to first outline a few factors relating to your business.

6 questions to ask yourself before video creation:

1. Who am I creating these videos for?
2. What are my goals for video making?
3. What is my budget for video creation?
4. How can I create the biggest impact with my videos?
5. Which platform should I use to release my videos?
6. After releasing the initial video, how can I improve it for future videos?

Thinking about these questions will help focus your efforts so your videos have the most impact on your small business’s bottom line.

How to make video marketing videos (in just 30 minutes)

Creating a video doesn’t have to be time-consuming or financially draining, and you can even create a simple video in just a matter of minutes. Viewers’ attention spans are short so a 30 second- 1-minute video is an acceptable length and can be easily created on a regular basis using just your smartphone.

To help you create and share your first video I’m going to walk you through the steps, and you’ll see just how simple it is to make your own.

Video: How to make a video ad in 30 minutes

What you  need to get started:

1. Smartphone
2. Stabilizer like a tripod or a table you can put your smartphone on to record yourself
3. A YouTube channel
4. A quiet, well-lit place to film — natural lighting from outside is preferential!

Now, let’s break it down!

First 10 minutes:

Outline your video: Just outline! Choose a very simple topic that you can cover comfortably in a full take, such as an introduction of yourself and your business or the answer to a simple question that you frequently receive. Speed and practice is the goal for this video, we are just looking for an opportunity to move quickly and get started. You can make your notes in Word or Google Docs, an email, regular old paper, or even on a whiteboard, to guide you as you are filming.

Middle 10 minutes:

Record your video: Find a nice, quiet place with great natural lighting to record. The only tools you really need for this are your smartphone camera and some kind of stabilization for it, like a tripod or a sturdy stack of books.

But if you want your filming to go really smoothly a remote shutter would be a handy tool to have, so that you don’t have to get up every time you want to cut and start a new take. I use a little Bluetooth “selfie” shutter that cost me about $7 on Amazon. Try to get one solid take that you like so you are only uploading one file to YouTube to edit.

Last 10 minutes:

Import and/or upload your video: 

Once you have a full take that you are happy with there are a variety of ways to import or upload the video. If you have an iPhone you can use AirDrop to upload your video or you upload it to your Dropbox account You can also upload the video directly to YouTube with the YouTube Capture app.

My personal preference is to simply sync my phone to my computer by plugging it in, and then using Image Capture to move my video files to a new folder. I find this to be the simplest method.

Edit your video:

Once the file is on my computer I edit it using Final Cut Pro X. For simple touches, you can actually do your video editing directly on Youtube, or use a simple video editing tool like Fastreel.  YouTube allows you to make simple cuts and add transitions, title bars, and even FREE stock music to your videos right on the site.

How to edit your video in YouTube:

1. Upload your video and set it to unlisted so that you can make changes without being visible.
2. While the video is uploading add your Title, Description and Tags. Make sure to use keywords that will attract the audience that you want, but also keep your information concise.
3. After your video has uploaded go back to the upload button, at the top right on your desktop, as if you were going to do it all over again. Once you get to the upload screen look to the list on the right and find the “Edit” button. Click here and select the video you just added so that you can adjust the colors, make cuts, and add transitions and titles.

And ta-da, you’ve made your first video! Now that’s just getting your video on the web. Promoting it further will take more of your time but you can follow these 5 guidelines to make it simpler.  

My 5 favorite video distribution tips:

1. Add your video to your WiseStamp signature. They make it so easy!
2. Send your video to your email newsletter subscribers.
3. Share general posts about the video to your social media networks several times, using at least slightly different wording each time.
4. Share your video to specific people through social media who you think could benefit from it. A more personal touchpoint can go a long way!
5. As your content grows don’t be afraid to dig back and share your older videos, while continuing to share your fresh content.

All right, those are the basics of getting started. Do you feel like you’re ready to tackle your first video? So go out there and give it a shot! And if you have any questions for me feel free to leave a comment below. You can also get inspired with out Top tech YouTubers article

The post How to get started with video marketing? appeared first on WiseStamp.

Best marketing channels to promote my real estate videos

Creating real estate promo videos is great, but if you don’t know which channels to upload them to, it can get tricky. Here are the top 6 marketing channels that can be helpful to you as a realtor. 

1. Social media – The best social media channels for realtors are:
   1. Facebook – Include your video in groups and on your professional page
   2. LinkedIn – Give a detailed description of your video
   3. Twitter – Update your followers and use your company hashtags
   4. Instagram – Use hashtags to get more users to see your video with a descriptive description.
2. Email marketing – Email is a fairly inexpensive way to communicate and keep in touch with existing customers.
3. Email signature video – Promote your listings by adding your real estate video marketing to your email signature with every email that you send.
4. Website –  Your website should have your name, a recent image of yourself, and an “about me” section with your statement that speaks to your brand. Create a deeper connection with your clients by sharing some personal information about you and your brand. Remember to mention things that would help you target your market.
5. Real estate platforms – add your real estate video marketing to Trulia and Zillow to appear more professional and insightful.

Check out this introduction video by David and Anna Solomon, a mother-son duo who runs

Converting prospects with real estate video marketing

Now that your prospects are engaged, the next step is to convert them into buyers. 

During this stage, your clients might have some questions or concerns regarding the property you’re selling to them. So, it’s up to you to clear their doubts and persuade them to seal the deal. 

3 best video types for converting prospects into buyers:

1. Customer testimonial videos

Testimonial videos are a great way to demonstrate that you can get the job done. 

The sad truth is, you may have found great success in the real estate market but if you don’t have anything to showcase, your efforts are perceived as next to none. 

Importantly, such videos help your clients learn more about your business, the problems buyers face while buying property, and how you can help solve them. 

These videos work great on Facebook as standard posts or paid ads. Or, you can create video playlists of testimonials and case studies to share with prospects as and when required.

Essentially, you don’t need any high-production setup to make such videos. You can casually invite your happy customers for a short interview. Or use your smartphone to record. 

The post 9 Effective real estate video marketing ideas you can implement yourself right now appeared first on WiseStamp.

1. Study the competition

Before launching a YouTube channel, the first step is studying the competition. We find the top ten in any given niche is a large enough field. Recommending following these top ten to learn what it takes to start and grow a YouTube channel in a specific niche.

It is also recommended to spend time in the comments sections. By observing how people interact with the videos, businesses and freelancers can better understand what draws people to the content. Additionally, look for questions in the comments. This can help small businesses generate their own content that fills a gap.

The entire goal of this exercise is to understand why those top ten are doing well in the desired niche. Items like editing skills or a charismatic persona can be imitated. We find that turning these observations into a plan is a crucial step in starting a YouTube channel quickly.

2. Create a video content plan based on keywords

The important thing to remember for content is that it should be SEO-based. Simply because YouTube does not look like a search engine does not mean it is not one. In fact, the recommendation algorithm accounts for about 70% of what people watch. That’s powerful.

The trick is creating engaging content based on the topics people search for in the niche. Often, enthusiasm helps engage viewers on even the most uninteresting to the public subjects. Then people will watch the whole video, which in turn helps the analytics.

We also find that content creation is helped by time. When creating the content for launching a YouTube channel, rushing is never a good idea. Try to allow at least 24 hours before the scheduled posting date for filming, editing, and uploading. Otherwise, there will be rushed videos that do not serve the brand.

The other thing we find filming early helps with is stress. Starting a YouTube channel can be a stressful and frustrating endeavor. By allowing space between filming and the deadline, small businesses can save themselves significant stress in trying to meet their content goals.

3. Set up a publishing schedule for your YouTube videos

Before planning to launch a YouTube channel, let’s talk about the schedule. Anyone using YouTube for business does need a schedule. These are self-imposed deadlines and should be treated seriously. Otherwise, adding content will slide to the end of the to-do list.

Part of starting and growing a YouTube channel is feeding the algorithm. We know that two videos per week is a reliable place to start. However, if a company can produce and upload more often, the algorithm works in their favor faster. That’s simply the nature of the program.

To surmise the scheduling, it needs to be at least twice a week, and it needs to be at a regular time to successfully launch the channel. However, growing on YouTube also requires persistence. Strategies often need six months or more before small businesses see the results they want.

Once the schedule is worked out, it’s time for the content that will start and grow the YouTube channel. Content needs to be in line with business branding and appeal to the potential audience. Content also doesn’t need filming all the time. Businesses can also invest in doodle videos, voiceovers, and other unique media styles.

4. Listen to viewer feedback and use it to create better content

Initially, user feedback will be slow as the YouTube channel launches. However, every company will eventually receive views and comments. This is the start of conventional user feedback. Special consideration should be given to these, as people took the time to fill them out.

Part of getting comments is asking for them within the videos. Otherwise, viewers may simply move on to the next video. Consider asking for feedback at the close of each video and creating regular checks to see what each video gets.

In the quest for user feedback, another valuable tool in the survey. YouTube has a native polling software application built into the cards feature. Another option is to include a survey link in the description. Either way, this feedback is invaluable and direct.

5. Monitor video performance

YouTube provides numerous analytics that can help start and grow a YouTube channel. The analytics to pay attention to beyond subscribers and comments are bounce rate and watch time. Combined, these provide a picture of how each video is performing.

A) Bounce rate

This statistic indicates whether a viewer looked at more than one video. If they only viewed one, it’s considered a bounce. While bounce rates are not an enormous algorithm consideration, it is still one business that needs to be mind.

B) Watch time

Watch time is figured as a percentage of how much of each video the viewer watches. YouTube does move videos up and down the rankings based on this. Theoretically, engaging and informative content will have a longer watch time and audience retention.

C) Audience

This analytics tab can help determine if the videos are reaching the intended audience. If they are not, then you can figure out if they want to change content strategies or work with a new audience.

D) Subscriptions

The number of subscriptions you generate through a given video can be a very strong indicator that you are creating valuable content that your audience loves. People use the number of subscribers listed by YouTube under your videos to quickly assess your popularity.

Naturally, popularity invites more popularity. Moreover, YouTube’s algorithm advocates popular channels with lots of subscribers, which creates a snowball effect.

E) View rate

If one or two videos are getting a disproportionate number of views, that indicates a gap in the market. Creating more videos around that subject may launch a YouTube channel up the rankings and result in significant growth.

6. Promote your channel

It’s not enough to simply start a YouTube channel. It must also be promoted to grow quickly. Promoting brings video viewers in from other channels and platforms that would not otherwise see the videos. If a company is well-established on another platform, transitioning some of those followers to YouTube can quick start channel growth.

YouTube does have a native ad platform that can place advertisements for channels or videos. Small businesses can use this to get viewers. In some cases, advertisements can even draw viewers away from the big ten in the niche. However, the budget is a serious consideration.

Social media is another excellent way to draw viewers and subscribers to launch a YouTube channel. Not only can a company leverage its own pages, but it can also use the advertising services of each platform. Using social media can kickstart the momentum of a new YouTube platform.

Another option to start the promotion of a YouTube channel is using the email signature. Most businesses correspond over email. You could add a YouTube thumbnail to your email signature using a service like WiseStamp. That way, people know it’s out there if they’re interested.

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Additionally, many professional profiles now include space for links. Often, YouTube falls in this category. It’s another great place for small businesses to passively grow their YouTube channel followings. Adding a YouTube link works on networking and review sites exceptionally well.

Conclusion

Going from zero subscribers to a successful YouTube channel launch is a process. It is most comparable to a marathon and requires patience. Respecting the process means small businesses will not quit on the cusp of victory. Succeeding will lead to measurable gains while stopping the process only wastes the effort.

When examining how to start and grow a YouTube channel, listening to the feedback the viewers provide is crucial. Users can give direct feedback through commenting or surveys, or they can become part of the analytics. Looking at both helps businesses determine if they can keep their strategy the same or need to pivot.

Above all, it is paramount that businesses create engaging, SEO-based content. Without this, results will vary wildly. Putting the focus on the content helps people see what a company is all about, something that is essential for growth. From there, the algorithm will help the content rise through the list.

Above all, the best two pieces of advice we can give on starting a YouTube channel are to give it time and make noise about it. Patience allows time for the YouTube algorithms to work in a business’s favor. Meanwhile, appropriate promotion draws in new viewers and helps people find the new channel. That’s the formula for success.

The post How to start a YouTube channel – beginners’ guide appeared first on WiseStamp.

Even before the dawn of the Apple watch and glance media, content marketers have been looking for ways to get their audience’s attention in the quickest way possible. Perhaps one of the most significant learnings was to make everything image-centric (because our dominant sense is sight).

Don’t say it, show it. The thing is, there’s a whole load of visual content out there, and figuring out how to make your content shareable is like finding the holy grail. Fortunately, high shareability may be legendary but it’s not fictional. Check out these tips and tricks to raise your content’s shareability by notches.

1. Secret formula: 80% image, 20% text

Think of online content as a billboard. The content needs to be able to make sense and impact in a very short amount of time—about 3 seconds.

First off because a lot of elements are competing for attention and second because your readers are always zooming past in a hurry. Getting your audience’s attention would be difficult if you block their vision with a wall of text.

The image would need to dominate the content at 80% with the copy at 20%. Take a look at Kohl’s Yes2You Rewards posting.

What the readers see first is the visuals, followed by the supporting copy, and then the branding. These elements work together in that order—grabbing their attention first with the photo and intriguing them further with the ambiguous but relatable copy—to make the reader pause, consider, and be led to the explanation in the post caption.

Your content needs to be presented in such a way that people are able to discern whether your content is something they would want to read more of.

2. Use super high-quality photos

Aside from the fact that absolutely nobody wants to share shoddy, pixelized images, good-quality photos contribute to your credibility. High-quality images mean you are a primary source of content or you have a reputable source. High-quality images mean all the details on your post are visible for your audience’s full appreciation.

Second, it makes for maximum impact. Can you imagine the above picture of boxer Manny Pacquiao without the gritty details and the clear-eyed stare? It won’t have the same force and mood—without which their network of athletes won’t be able to connect with the image and, ultimately, be compelled to hit the share button.

3. Apply a striking color palette

This goes hand in hand with the first item. Not any ol’ image will do. You need to provide high-quality content with lots of visual appeal. This can sometimes be acquired through the effective use of color.

If you’re looking for color inspiration, try using a color picker to extract the hues from your favorite photograph. This can provide you with a synchronized palette that you may readily apply to your designs or images. Or take the color wheel and use a striking palette of complementary colors, like in the example below.

4. Make it relevant to your audience

Another way to make people care about what you’re posting is to find that intersection between what you’re about and what your market is into. Watch what look they’re into and/or what current event they may be involved in.

It could be something universal like Father’s Day, which you will then intertwine with your brand story. Connect with your market and add an extra dose of meaning to your content.

5. Apply subtle but recognizable branding So you already have a memorable brand. Now you just have to be careful where you tread–there’s a fine blurry line between self-branding and shameless self-promotion. Your order of priority should be user experience (make it meaningful and relevant) and then branding.

Your branding is the visual cue that would link your content to everything you stand for. This trigger could be in the form of color, logo, or iconic imagery. Always have them at arm’s length when designing or posting.

Fine example:

Kinfolk has thoroughly embodied the concept of a slow lifestyle through quiet imagery and color constantly applied throughout all their postings.

6. Optimize your images

If you don’t size your image according to the platform you’re posting on, there’s a chance your followers will see a crucial part of your image. This also reflects on your branding and how your organization cares about the way information is presented.

7. Add a call to action

There are times when you just have to ask. An organization like WWF relies on people’s support and action and subtly asking nicely has done wonders for them. Aside from the actionable, thought-provoking copy, they included the hashtag in their post and added a link-through in their text caption.

Another way to use this technique is to add a linked share button and make it easier for your followers to just click and spread your post.

8. Make it an infographic

There’s also content that’s not quite as simple as announcements or ideas that can be communicated with a single picture and one line of copy. These could also be information that your audience wants to know—were they more accessible? Creating an infographic means providing information that is entertaining and easy to digest. Infographics are so popular because they make tedious-looking figures and data come alive with color and illustrations.

Through infographics, World Vision gives its audience much-needed information about their advocacies and how the reader can help. Infographics take a bit of time to do but the return on investment is awesome.

After all, the more people know, the more they care.

Start designing viral content today

Many factors go into the shareability of any content. Your market, timing, the platform you’re using, and many other factors that nobody can control. However, with just a bit of attention to detail and some visual tweaking, you can create posts that resonate with your audience and ultimately create an impact for your brand.

The post 8 viral content shareability hacks your competition is using appeared first on WiseStamp.