Analytics - WiseStamp

A Guide to Microsoft Clarity analytics and insights

Nitzan Solomon — Sat, 26 Aug 2023 21:41:43 +0000

Microsoft Clarity, introduced in 2020, emerged as a pivotal player in the realm of web analytics. It was developed to address the escalating need for comprehensive insights into user behavior on websites. With the digital landscape rapidly evolving, traditional metrics were proving inadequate in understanding user experiences. As a response, Microsoft Clarity was conceived to provide a deeper understanding of how users interact with websites.

In this guide, we’ll break down how you can get started with Microsoft Clarity to better understand if your website is aligning with user expectations, how you can identify opportunities for improvement, and how to make this solution work for your business’s unique needs.

What’s on this page

Getting started with Microsoft Clarity
Microsoft Clarity: main features
Microsoft Clarity tutorial and live demo
What are the biggest benefits of using Microsoft Clarity?
Best practices for using Microsoft Clarity
Integrating Microsoft Clarity and Google Analytics
Microsoft Clarity vs. Hotjar comparison

Getting started with Microsoft Clarity

Here’s a step-by-step guide on how to start using Microsoft Clarity:

Setting up an Account: Go to the official MS Clarity website to initiate the setup process.

Step 1

Sign In

If you already have a Microsoft account, you can sign in. If not, you can sign in with Facebook or Google.

Step 2

Choose your login method

After clicking the sign up button, a new window will pop-up allowing you to pick 3 different sign up methods.

Step 3

Confirm your email address

Next you will be asked to confirm your Email address and accept Clarity terms of service.

Step 4

Create a new project

Once logged in, you'll be prompted to create a new project and add a website URL. Provide a name for your project. Naming your projects with a detailed name will help you organize your analytics data in the future. Add Website: Enter your website's URL in the designated field. This will allow Clarity to associate the analytics data with your website.

Step 5

Select how you want to install clarity

You can install Ms clarity with by logging in to Google tag manager or manually using a tracking code

Step 6

Generate your tracking code

If your not using Tag manager click on get tracking code. you'll be provided with a unique code. This code needs to be integrated into your website to start collecting data.

Installing your tracking code

Copy the Code: From your Clarity dashboard, copy the tracking code snippet provided. This code contains a unique identifier for your project.

Integrate Code into Website: Access the source code of your website. This can usually be done through your content management system (CMS) or by directly editing your HTML files.

Paste the Code: Find the section of your website’s HTML and paste the tracking code snippet just before the closing tag.

Verify Installation: Save the changes and publish your website. To ensure the tracking code is working correctly, you can use browser developer tools to inspect your website’s source code. Look for the Clarity code snippet to confirm successful integration.

Data Collection: After a few hours or days, depending on your website’s traffic, Clarity will start collecting user behavior data. You can access this data from your Clarity dashboard and begin exploring insights to optimize your website.

Microsoft Clarity: main features

Microsoft Clarity offers a suite of powerful features designed to provide businesses with critical user behavior insights and enhance their UX/UI design.

Session Playbacks

One of the standout features of Microsoft Clarity is Session Playbacks. The feature allows businesses to gain a deep understanding of user interactions by providing a window into the user’s journey on the website. Session Playbacks essentially let businesses watch recorded sessions of users as they navigate, click, scroll, and interact with the site.

This offers a firsthand perspective of how users engage with different elements and pages, helping businesses identify pain points, user preferences, and opportunities for optimization. It offers businesses qualitative insights that go beyond standard metrics, offering a holistic understanding of user behavior.

Heatmaps

The Heatmaps feature is another critical feature offered by Microsoft Clarity. Heatmaps provide a visual representation of user interactions on a web page. By highlighting where users click, move, and scroll, Heatmaps reveal the areas of the page that attract the most attention and engagement.

This data is instrumental for optimizing content placement, call-to-action buttons, and other design elements. Heatmaps provide a data-driven approach to website optimization, ensuring that design decisions are based on actual user behavior rather than assumptions.

Insights Dashboard

The Insights Dashboard employs machine learning to automatically detect unusual user behaviors. It can identify patterns such as excessive clicking, rapid page exits, or other behaviors that deviate from the norm.

With this real-time detection in their arsenal, businesses can swiftly address issues that may be affecting user experiences and potentially hindering conversions. By proactively identifying anomalies, businesses can ensure that their websites operate smoothly and provide a seamless experience for users.

What are the biggest benefits of using Microsoft Clarity?

As a powerful web analytics tool, Microsoft Clarity provides a host of benefits that cater to businesses seeking to optimize their websites, all while upholding user privacy and compliance.

A free tool with a major impact

One of the standout advantages of Microsoft Clarity is its cost-effectiveness. As a free tool, Clarity provides powerful analytics capabilities without imposing financial burdens on businesses. This allows access to advanced web analytics, enabling organizations of all sizes to gain valuable insights into user behavior, a privilege that was once reserved for enterprises with larger budgets.

Prioritizing privacy

A key highlight of Clarity is its unwavering commitment to privacy. The tool is meticulously designed to prioritize user privacy by anonymizing data and adhering to regulations such as GDPR and CCPA. Ensuring that businesses can extract meaningful insights without compromising the trust and privacy of their users helps foster a respectful and transparent online environment.

Seamless integration with additional Microsoft tools

Microsoft Clarity’s hassle-free integration with other Microsoft products, including Bing Webmaster Tools, sets it apart from the competition.

The tool was designed for easy use with existing tools, streaming data interpretation, and facilitates a comprehensive approach to website optimization. Businesses can harness the synergy of various Microsoft tools to make data-driven decisions and drive digital success.

No data sampling, for better accuracy

Another substantial advantage lies in Clarity’s approach to data sampling. Unlike some other analytics platforms, Clarity captures all session data without resorting to sampling.

This meticulous data collection ensures the accuracy and completeness of insights. Businesses can rely on a detailed and nuanced understanding of user behavior, enabling them to identify trends, optimize user journeys, and enhance the overall user experience.

Best practices for using Microsoft Clarity

To maximize the potential positive impact for your business, consider the following best practices when using the tool.

Segmentation for deeper insights

Utilize Clarity’s segmentation features to gain more nuanced insights into user behavior. Segmenting user sessions based on characteristics like traffic source, location, device type, or user demographics can reveal patterns and trends that might be missed with general analysis. This approach enables you to tailor your optimizations to specific user groups and improve their experience accordingly.

Balancing quantity with quality

While it’s important to track the quantity of website traffic, focusing on the quality of user interactions is equally vital. Rather than fixating solely on page views or click-through rates, delve into Clarity’s session recordings and heatmaps to understand how users engage with your content. Embracing this approach helps you identify meaningful interactions, such as users spending more time on certain pages or repeatedly engaging with specific elements.

Responsive design testing

As users access websites from various devices, responsive design is crucial. Use Clarity to gain insights into how users interact with your site across different devices and screen sizes. By studying session recordings and heatmaps, you can pinpoint design elements that might be causing issues on certain devices. You can use this information to make informed design adjustments, ensuring a seamless experience regardless of the user’s device.

Conversion funnel analysis

Map out your website’s conversion funnels using Clarity to track user journeys from landing to conversion. By analyzing these funnels, you can identify drop-off points and optimize the path users take toward your desired actions. This approach enhances your ability to guide users through the conversion process, ultimately improving your website’s conversion rates and other digital marketing KPIs.

Regular review and iteration

Web optimization is an ongoing process. Regularly review Clarity’s insights, particularly session recordings, and heatmaps, to identify trends and areas for improvement. Make data-driven decisions by iterating on your website’s design, content, and user experience. This iterative approach ensures that your website remains aligned with user expectations and industry trends.

Integrating Microsoft Clarity and Google Analytics

While Google Analytics provides raw, quantitative data on-site interactions, Microsoft Clarity illuminates the story behind these numbers. It brings the data to life with visual representations, helping businesses delve deeper into user behavior.

Simple Steps to integrate Clarity with Google Analytics

1. Navigating to the Integration Page

Start by visiting the Google Analytics integration section on Clarity.
Choose ‘Get Started’ under Google Analytics integration.
You will then be redirected to Google for authentication. Either choose a pre-existing account or opt to ‘Use another account.’

2. Setting Up the Connection

You’ll be presented with a dialog box. Here, select the specific web property for data sharing with Clarity.
- If your site appears in the ‘Site to connect’ list, pick it and click ‘Save.’ You will then return to Clarity’s setup page.
- If not, simply input your site details manually.

3. Accessing Enhanced Data

Upon completing the integration, you’ll notice a new Google Analytics tab in your projects. Moreover, Clarity will add a distinct dimension to Google Analytics. This presents a URL for every page session, granting direct access to Session Recordings and Heatmaps.

How does MS Clarity enhance your Analytics journey?

1. Data Visualization: Ever felt overwhelmed by the sheer numbers on Google Analytics? Clarity elevates this experience by enabling visual comprehension of this data. With the feature of session recordings, you can gain in-depth insights into user interactions, facilitating better decision-making.

2. Dive Deep into User Behavior: The primary intent behind tools like Google Analytics is to decipher customer preferences. While raw figures offer surface-level understanding, Clarity dives deeper. With Session Recordings, Heatmaps, and graphical reports, you can truly walk in your customer’s shoes, enhancing their website journey.

3. Refining Google Analytics Goals: Goals in Google Analytics signify crucial user actions. While they offer insights, coupling them with Clarity makes the insights richer. With Clarity, explore sessions leading to goal completions, discern reasons for user drop-offs, and view related visuals for every funnel stage. Plus, with goals seamlessly imported into Clarity, you save time and effort.

In essence, while Google Analytics offers the skeleton of website interaction data, integrating with Microsoft Clarity provides the flesh and blood, making your analytics more holistic and actionable.

Microsoft Clarity vs. Hotjar comparison

Microsoft Clarity and Hotjar are both web analytics tools with their own strengths and weaknesses. Here’s a comparison between the pros and cons of these tools:

Criteria	Microsoft Clarity	HotJar
Pros	User-Centric Insights: Offers session recordings and heatmaps for detailed insights into user behavior. Privacy-Focused: Prioritizes user privacy and ensures compliance with GDPR and CCPA. No Sampling: Captures all session data for accurate insights. Integration: Seamlessly integrates with Microsoft tools for enhanced data interpretation.	Heatmaps and Recordings: Offers heatmaps and session recordings for user interactions. User Feedback: Allows users to provide direct feedback through surveys and polls. Ease of Use: User-friendly interface for all levels of users.
Cons	Feature Scope: Might lack some advanced quantitative features of Google Analytics. Learning Curve: Interface may require some familiarity for effective navigation.	Limited Integration: Fewer integration options compared to Microsoft Clarity.

Data Volume Restrictions: Depending on the pricing tier, there are limits on available data volume.

While each tool has its own strengths and limitations, it’s clear that Microsoft Clarity is the winner. Thanks to its qualitative insights and privacy focus – along with the fact that it’s free to use – Clarity is the best option for business owners looking for cost-effective data for optimizing their sites.

Use Microsoft Clarity and make a difference for your business

Microsoft Clarity plays a pivotal role in helping businesses understand web analytics and gain user behavior insights. It offers a range of features designed to provide a granular view of user interactions, which helps organizations understand how to better optimize their sites for superior user experiences and boost conversion rates and engagement.

By exploring the benefits of Microsoft Clarity and integrating it into your strategy, you can gain actionable insights into user interactions and elevate your business to new heights. Integrating it into your web analytics toolkit can be the catalyst that takes your site to the next level and boosts engagements and conversions which strengthen your bottom line.

Your journey to understanding user behavior starts with Microsoft Clarity – a journey that promises to reshape your online endeavors for the better. Armed with insights into the strengths and weaknesses of the UX experience for your clients, you can craft a site that generates leads and sales that matter for your organization.

Get started with Microsoft Clarity and learn more about your users’ behavior and how to optimize your website.

The post A Guide to Microsoft Clarity analytics and insights appeared first on WiseStamp.

Introduction to Digital Marketing KPIs

Nitzan Solomon — Wed, 26 Apr 2023 10:28:46 +0000

In digital marketing and in general, Knowing where you are now is critical to moving forward in the right direction. Just try asking Waze how to get to Times Square without telling it your current location. No can do. This is where Digital marketing KPIs come in.

Short answer

What are KPIs

Key Performance Indicators (KPIs) are the measurements that tell you where your business is holding now. Knowing how to choose, measure and use digital marketing KPIs is essential for any success-focused business with a digital presence.

What’s on this page

The Meaning and smart use of KPIs in digital marketing
Importance of measuring digital marketing performance
Key digital marketing metrics: CTR, conversion rate, ROAS, ROI
Understanding impressions in digital marketing and advertising
Interpreting CTR meaning in digital marketing
Measuring ROI in digital marketing and advertising
Calculating ROAS in digital marketing
Performance marketing KPIs for digital marketing
Best tools for measuring KPIs

The Meaning and smart use of KPIs in digital marketing

Key Performance Indicators (KPIs) are the metrics that tell you whether your business processes are meeting your goals. For the standard for-profit business, your KPIs will be the metrics that reflect on the profitability of your digital marketing efforts and sales processes.

If your business meets or exceeds your KPIs, your business is on track. If not, you know something is off, and you can make informed decisions as to how to get back on track.

Traditional VS digital marketing KPIs

The term KPI has been around for the past few decades, with its original use in the manufacturing industry: the metrics used to evaluate the performance of production processes. It was in the 1990s, however, that KPIs came into more widespread use, being applied to business performance in general.

Traditional marketing KPIs, however, suffered from the following disadvantages:

Long lag times between when you ran the campaign and when you could collect, measure and use the KPI information
Little to no ability to test different campaign elements and measure what worked better
Unclear attribution, if there were several campaigns or sources that could have influenced a consumer

Digital marketing tools changed all that for KPIs, enabling:

Real-time tracking, measurement, reporting, and decision-making. You can run a campaign today, tweak it tomorrow and perfect it later this week, all based on what the KPIs tell you.
A/B testing. You can isolate different campaign elements, like copy, timing, design, or audience makeup, and measure which gives you better results.
Detailed user behavior tracking and attribution. You can see exactly what the consumer did after they clicked on your ad or your email. If a consumer is exposed to multiple campaigns of yours (for example search ads, social media ads, and email marketing), by the time they become a customer, you can track all the different touchpoints they went through along the way and attribute each one’s contribution.

Importance of measuring digital marketing performance

Assuming you’re not in business just for the fun of it, you’re there to succeed, to earn a living (and maybe more). But the road to business success is never straight. It has curves, hairpin turns, and potholes. If you put your business on auto-pilot and fall asleep at the wheel, you’re probably going to crash.

On the other hand, if you are constantly monitoring the twists in the road and making informed decisions about how to handle your vehicle, you have infinitely better chances of making it to your destination.

Your digital marketing KPIs are your essential meters and monitors of the business road you’re traveling. Are you going in the direction you intend? Do you need to change, tweak, optimize, or pivot? If you choose and use the right digital marketing KPIs, they won’t steer you wrong.

What are the “right” KPIs? Let’s take a look at some of the most common and helpful digital marketing KPIs that should be monitored by businesses.

Key digital marketing metrics: CTR, conversion rate, ROAS, ROI

CTR (click-through rate), conversion rate, ROAS (return on ad spend), and ROI (return on investment) are four key digital marketing metrics and KPIs that you’ll find on most analytics and reporting tools – and for good reason! They all concretely measure how well what you are doing is working.

CTR (click-through rate) is the percentage of users who click on an ad or link to your website (or any landing page you use).

Conversion rate is the percentage of visitors to your website who take the action you want, like buying or signing up.
ROAS (return on ad spend) is the revenue generated from your ad campaign, compared to how much you spent on the ads.
ROI (return on investment) is the revenue generated from a marketing campaign, compared to how much money it cost to run the campaign.

How do ROAS and ROI differ?

ROI takes into account all costs associated with a campaign, including (for example) what you paid to create the images or copy for the ad and the cost per person-hour for the time staff spent working on the campaign – in addition to the money you spent on running the ads. ROAS only considers the cost of advertising. So ROI is a broader measure of campaign profitability, while ROAS is more focused on the efficiency of advertising spend.

Let’s go into a little more detail about how these digital marketing KPIs are calculated. First, though, we need to define an important term among digital marketing metrics: impressions.

Understanding impressions in digital marketing and advertising

Back in the old days, periodicals would charge for ads (in part) based on their circulation. The more people that read a publisher’s newspaper or magazine, the more eyeballs that would be seeing your ads, and the more money you should be paying for your ad.

This equation was no doubt correct if you bought an ad on the front page. But what if your ad was buried on the bottom half of page 87? How many of the periodical’s 200K subscribers actually saw your ad?

With the advent of digital advertising, the number of reader views (= impressions) you were paying for became much more precise. Tracking technologies – ad server logs, cookies, javascript – could register how many times ads were displayed on readers’ screens, and you would know that you were paying for an actual set of eyeballs resting on your ad.

Despite its shortcomings, the impressions metric is certainly more advanced than the old-school “circulation” numbers, and it’s usually what we have to work with when calculating KPIs like CTR or conversion rate.

One more word to the wise:

We mentioned above that impressions were an often misunderstood metric, because the “number of reader views” is not the same thing as the “number of readers who viewed.” If one reader sees your ad seven times, that will count as seven impressions. Sometimes the “number of individual readers who viewed” (often called “reach” or “unique views”) is available as a metric for your campaigns, and there are times you will want to use that. We’ll go into more detail below.

Interpreting CTR meaning in digital marketing

CTR (click-through rate) is calculated by most digital marketing platforms by dividing the number of clicks on a specific link or ad by the number of impressions. It is expressed as a percentage.

For example, your ad had 1000 impressions and 30 clicks. 30/1000 = 0.03, making your CTR 3%. If you just see the term “CTR” in a digital marketing platform, you should assume that it is referring to this calculation.

Sometimes, however, you want to know how many individuals clicked out of the number of individuals who saw your ad. Facebook Ads calls this “Unique CTR,” and it is calculated as the number of individuals (as estimated by user accounts) who clicked on your link or ad divided by the total number of individuals who were shown the link or ad (= reach).

Let’s take a look at the difference this makes:

The first campaign had 13.5K impressions (i.e. number of times the ad was shown), but only 2.9K reach (i.e. number of individuals who were shown the ad). So most of these individuals saw the ad multiple times.

So the CTR for the campaign is 1.01% (i.e. for every 100 times the ad was shown, it was clicked 1 time), but the Unique CTR is 4.37% (i.e. for every 100 individuals who were shown the ad, 4 of them clicked).

Comparing these two CTRs (when available) can give you valuable insight as to how well your ad is being received, and how efficient the digital marketing platform is being with your ad spend.

Measuring ROI in digital marketing and advertising

ROI (return on investment) measures the overall financial return on the investment you put into a campaign.

You calculate ROI by subtracting the cost of investment from the revenue generated and dividing the result by the cost of investment. The resulting number is expressed as a percentage.

For example, if you spent $10,000 on a marketing campaign and generated $20,000 in revenue, your calculation would be (20,000 – 10,000)/10,000. Expressed as a percentage, your ROI would be 100%. So you made back your costs, plus an additional amount of money that equals 100% of your costs.

Calculating ROAS in digital marketing

ROAS measures the effectiveness of a specific advertising campaign by calculating the revenue generated for every dollar spent on advertising. ROAS is expressed as a ratio, calculated by dividing the revenue generated by the cost of advertising.

For example, if you spent $1,000 on advertising and generated $4,000 in revenue, your calculation would be: $4,000/$1,000 and your ROAS would be 4:1.

Performance marketing KPIs for digital marketing

Wouldn’t it be great if you only had to pay digital marketing platforms when they delivered results – brought you actual leads or money in your pocket from sales?

The commission-based model in the sales industry does have its parallel in the digital marketing industry. It’s called performance marketing, where advertisers pay publishers only when users perform specific actions – like submitting lead forms or purchasing products.

Performance marketing KPIs center around results, such as:

Conversion Rate
Return on Ad Spend
Cost per Result

Best tools for measuring KPIs

The first line of tools you should use for measuring your digital marketing KPIs are the analytics provided by whatever platform you are running your digital advertising on. Some platforms will only give basic KPIs, and others will offer more extensive analytics, especially if you spend a few minutes customizing what it shows.

Facebook Ads, for example, has default metrics that it shows, but you can choose from among hundreds – or create your own custom metric.

The next go-to tool should be Google Analytics (GA). Even out of the box, GA can show you plenty of data about your website performance. But when you spend a little time setting up GA (like defining Conversions and their value) and making sure you tag your digital marketing campaign links so GA can attribute the source correctly, you can get even more powerful, complete KPI data.

For calculating ROI and ROAS in digital marketing, it’s helpful to use one of the online marketing or ads calculators out there. Hubspot, for example, has an ads calculator that you can use to guide your ROAS calculation and make informed decisions about what you should be spending on digital ads.

Omni Calculator has a more comprehensive online marketing conversion calculator that covers your total marketing ROI for any given campaign.

To conclude: KPIs are key!

We’ve come a long way from the traditional marketing spray-and-pray approach with its somewhat helpful but rather limited KPIs. All the different types of online marketing metrics, with their specificity and real-time results, give you the ability to keep on top of your campaigns, optimize your digital marketing spend and move ever closer to the ROI of your dreams.

The post Introduction to Digital Marketing KPIs appeared first on WiseStamp.

Top 16 business management software solutions

Nitzan Solomon — Wed, 28 Dec 2022 13:56:01 +0000

Business management software and tools are essential for running day-to-day tasks, managing employees, and automating various aspects of your business operations.

There are several reasons why you will need tools for business management:

Improved efficiency: Help streamline and automate various business processes, which can save time and reduce the risk of errors.
Better organization: helps businesses keep track of important information and data, such as customer records, invoices, and employee schedules.
Enhanced collaboration: Business management software often includes features that allow teams to work together more effectively, such as project management tools and real-time communication tools.
Increased profitability: By improving efficiency and organization, business management software can help businesses save money and increase profits.
Greater competitiveness: Businesses can make more informed decisions, respond to customer needs more quickly, and stay ahead of the competition.

Overall, business management software can be a valuable tool for businesses of all sizes, helping them to operate more efficiently, and to achieve their goals.

What’s on this page

The different types of business management software and tools
Google Workspace
Microsoft Office
QuickBooks
Xero
Trello
Asana
Slack
Hootsuite
Adobe Creative Cloud
WiseStamp
Mailchimp
Salesforce
Zoho CRM
DocuSign
Dropbox

The different types of business management software and tools:

There are many different types of management software available. Here are the main ones:

Project management software: helps businesses plan, organize, and manage tasks and resources related to a specific project. It can help with scheduling, tracking progress, and collaborating with team members.
Customer relationship management (CRM) software: manage interactions with current and potential customers. It can be used to track customer information, sales activity, and marketing campaigns.
Human resource management (HRM) software: this software helps businesses manage employee information and payroll, as well as handle tasks such as hiring and training.
Inventory management software: helps businesses track and manage their inventory levels and movements. It can be used to generate reports and alerts when inventory levels are low or when items need to be reordered.
Accounting software: manage financial transactions and produce financial reports. It can be used for tasks such as invoicing, tracking expenses, and preparing tax returns.
Marketing automation software: automate marketing tasks such as email campaigns, social media posts, and ad targeting.
Email signature management software: Get organized with a centralized, cross-company email signature for your employees.

It’s important to choose the right management software for your business based on your specific needs and goals.

Here is a list of 16 popular software & tools that can help with business management

1. Google Workspace:

Google Workspace, formerly known as G Suite, is a collection of productivity and collaboration tools developed by Google. It includes a range of tools such as Gmail, Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, Google Meet, and more. These tools are designed to help businesses, organizations, and individuals communicate and collaborate more effectively.

With Google Workspace, users can access their emails, documents, and other resources from any device with an internet connection. They can also collaborate in real-time with colleagues and share documents and files easily.

Google Workspace also includes a range of security and privacy features to protect users’ data. Google Workspace is available in a variety of plans, including a basic plan that is free for personal use and a range of paid plans for businesses and organizations.

The paid plans offer additional features and support, such as more storage space, advanced security and compliance features, and personalized email addresses.

Some of the key features of Google Workspace include:

Gmail: a professional email service that includes features such as spam protection, customizable templates, and integration with other Google Workspace apps.
Google Calendar: a tool for scheduling and managing events and appointments.
Google Drive: a cloud-based file storage and collaboration platform that enables users to create, share, and collaborate on documents, spreadsheets, presentations, and more.
Google Docs, Sheets, and Slides: a suite of online office applications for creating and editing documents, spreadsheets, and presentations.
Google Meet: a video conferencing and collaboration platform that allows users to hold virtual meetings, video calls, and webinars.
Google Forms: a tool for creating surveys, quizzes, and other types of online forms.
Google Sites: a platform for creating and hosting websites.
Google Keep: a note-taking and organizing app that allows users to create notes, lists, and reminders.
Google Admin: a platform for administrators to manage and control access to Google Workspace resources within their organization.

Google Workspace pricing:

There are three main plans available:

Basic: This plan costs $6 per user per month and includes access to Gmail, Drive, Calendar, Meet, and more.
Business: This plan costs $12 per user per month and includes all the features of the Basic plan, as well as additional security and collaboration features, such as enhanced email and data loss prevention, advanced Meet features, and more.
Enterprise: This plan is customizable and includes all the features of the Business plan, as well as additional enterprise-level features and support. The price for this plan is based on the specific needs of your organization.

There are also discounted rates available for nonprofit organizations, educational institutions, and government agencies.

It’s worth noting that all Google Workspace plans come with a free trial period, during which you can try out the service and see if it meets your needs before committing to a paid subscription.

Google workspace signature

For those using Google Workspace, creating a custom email signature is a simple task. In the following guide, we’ll take you through the steps to establish your own Google Workspace signature, giving your emails that extra touch of professionalism.

2. Microsoft Office:

Microsoft Office is a suite of productivity software that includes applications such as Word, Excel, PowerPoint, and Outlook. It is available in several different versions, including Office 365, Office 2019, and Office 2016.

Office 365:

Office 365 Is a subscription-based version of Office that includes access to the latest versions of the Office applications, as well as other services such as email, online storage, and online meetings.

It is available in a variety of plans, including plans for individuals, families, and businesses.

Office 2019 is a one-time purchase that includes the latest versions of the Office applications but does not include any additional services.

Some of the key features included in Microsoft Office:

Word: a word processing application for creating and editing documents, resumes, and other written materials.
Excel: a spreadsheet application for organizing, analyzing, and visualizing data.
PowerPoint: a presentation application for creating slideshows and presentations.
Outlook: an email and calendar application for managing communication and scheduling.
OneNote: a note-taking application for capturing and organizing ideas and information.
OneDrive: a cloud storage service for storing and accessing files online.
Teams: a collaboration and communication platform for chatting, videoconferencing, and sharing files with teams.
Forms: a tool for creating surveys, quizzes, and other interactive forms.
Sway: a digital storytelling application for creating interactive reports, presentations, and other visual content.
Planner: a task management tool for organizing and assigning work within teams.

Note:

Office 2016 is a previous version of Office that is no longer supported.

The pricing for Office 365 varies based on the plan you choose.

Plans for individuals start at $69.99 per year, while plans for families start at $99.99 per year.
Business plans start at $5 per user per month.
Office 2019 is available for a one-time purchase of $149.99 for the Home & Student edition, and $249.99 for the Home & Business edition.

There are also free versions of Office available. Online versions of Word, Excel, and PowerPoint, are available online.

Microsoft Office 365 or Outlook Email signatures

If you are using Microsoft Office, incorporating a personalized email signature is straightforward. In the following guide, I will walk you through the steps of setting up your own signature in Microsoft Office 365, and also a full guide into Outlook signatures enhancing the professionalism and personal touch of your outgoing communications.

3. Google Analytics:

Google Analytics is a free web analytics service & software for businesses offered by Google for tracking and reporting website traffic. It is the most widely used web analytics service on the internet.

With Google Analytics you can track the traffic to your website, including the number of visitors, the sources of that traffic, and the specific pages that they visit.

You can also track conversions, such as sales or leads generated from the website, and use that information to optimize and improve the performance of your website.

Google Analytics is a powerful tool for understanding how people use your website, and it can help you make informed decisions about how to improve your online presence and reach your target audience.

Some of the key features of Google Analytics include:

Audience tracking: Google Analytics provides detailed information about the demographics, interests, and behavior of website visitors, including their location, age, gender, and language preferences.
Traffic source analysis: Google Analytics tracks the sources of website traffic, including search engines, social media platforms, referral websites, and paid advertising campaigns.
Behavior analysis: Google Analytics tracks user behavior on a website, including pageviews, bounce rate, and conversion rate.
E-commerce tracking: Google Analytics provides detailed information about online sales, including revenue, average order value, and conversion rate.
Real-time data: Google Analytics provides real-time data about website traffic and user behavior, allowing businesses to monitor and respond to changes in real time.
Custom reports: Google Analytics allows users to create custom reports and dashboard widgets to track specific metrics and trends.
Integration with other Google products: Google Analytics integrates with other Google products, such as Google Ads and Google Search Console, to provide a more comprehensive view of website performance.

Google Analytics pricing:

Google Analytics is a free service offered by Google that provides website and app owners with detailed insights into the performance and user behavior of their properties.

There are no fees associated with using Google Analytics, and you can use it to track an unlimited number of websites and apps.

paid versions

Google Analytics 360 and Google Analytics for Firebase, offer additional features and capabilities for businesses and organizations that need more advanced analytics capabilities.

These paid versions typically start at around $150,000 per year and can go up depending on the specific features and level of support needed.

4. QuickBooks:

QuickBooks is a popular accounting software that helps small and medium-sized businesses manage their finances, including tasks such as invoicing, bill payment, and tracking expenses.

It offers a range of features including the ability to create professional invoices, track expenses and manage cash flow and generate financial reports.

QuickBooks also integrates with other business tools, such as online payment systems, to make it easier for businesses to manage their finances.

It is available in different versions for different business needs, including QuickBooks Online, QuickBooks Self-Employed, QuickBooks Desktop, and QuickBooks Enterprise.

Some of the key features of QuickBooks include:

Invoicing: QuickBooks allows you to create and send professional invoices to your customers, track payment status, and manage overdue invoices.
Expense tracking: QuickBooks allows you to track and categorize your business expenses, making it easier to see where your money is going and to create accurate financial reports.
Account management: QuickBooks provides tools to help you manage your accounts payable and accounts receivable, including the ability to create and send purchase orders and track vendor bills.
Inventory management: QuickBooks allows you to track your inventory levels and create purchase orders when stock is running low.
Reporting: QuickBooks provides a range of financial reports to help you understand your business’s financial performance, including profit and loss statements, balance sheets, and cash flow statements.
Bank and credit card integration: QuickBooks allows you to connect your bank and credit card accounts, so you can easily import transactions and categorize them in your accounting records.
Time tracking: QuickBooks has a time tracking feature that allows you to track the time you spend on projects and create invoices based on that time.
Project management: QuickBooks has a project management feature that allows you to track the progress of your projects, including tasks, expenses, and profits.
Mobile app: QuickBooks has a mobile app that allows you to access your financial data and perform key tasks on the go.
Customization: QuickBooks allows you to customize invoices, purchase orders, and other documents with your business’s branding and logo.

QuickBooks pricing:

Prices for QuickBooks vary depending on the specific version and features you choose. Here are some general price ranges for QuickBooks products:

QuickBooks Online: Prices start at $25 per month for the Self-Employed plan and go up to $150 per month for the Advanced plan.
QuickBooks Desktop: Prices start at $299.95 for a single-user license of QuickBooks Pro, $499.95 for a single-user license of QuickBooks Premier, and $1,099.95 for a single-user license of QuickBooks Enterprise.
QuickBooks Self-Employed: Prices start at $15 per month for the Self-Employed plan.

Keep in mind that these prices are just estimates, and actual prices may vary depending on your location, discounts, and other factors. It’s a good idea to visit the QuickBooks website or speak with a QuickBooks sales representative to get a more accurate price quote for your business.

5. Xero:

Xero is a cloud-based accounting software that helps businesses manage their finances, including invoicing, bookkeeping, and bank reconciliation.

It offers a range of business management features, including the ability to connect to your bank accounts and credit card accounts, create and send invoices, and track expenses.

Xero also offers integrations with other business tools, such as inventory management and project management software, to help you streamline your workflow.

It is popular among small businesses and freelancers due to its user-friendly interface and flexibility.

Some of the main features of Xero include:

Invoicing: You can create and send professional invoices, track payment status, and set up automatic reminders for unpaid invoices.
Bank reconciliation: Xero allows you to import bank transactions and reconcile them with your recorded transactions, helping you to keep track of your financial position.
Expense claims: You can set up expense claims for your employees, allowing them to track and submit their expenses for reimbursement.
Reporting: Xero provides a range of financial reports that can help you to understand your business’s financial performance, including profit and loss, balance sheet, and cash flow statements.
Payroll: Xero offers a payroll service that can help you to manage payroll for your employees, including calculating and paying salaries and tax deductions.
Inventory management: Xero allows you to track inventory levels and costs, helping you to manage stock levels and keep track of your product costs.
Project management: Xero includes project management features that allow you to track the progress of your projects and allocate resources.
Mobile app: Xero has a mobile app that allows you to access your financial data and perform tasks on the go.
Integration with other apps: Xero can be integrated with a range of other apps and tools, such as point-of-sale systems and e-commerce platforms, allowing you to streamline your business processes.

Xero pricing:

Here is an overview of the pricing for Xero’s main subscription plans:

Starter: This plan is designed for small businesses and freelancers, and it includes features such as invoicing, expenses, and bank reconciliation. The pricing for the Starter plan starts at $9 per month.
Standard: This plan is suitable for growing businesses, and it includes additional features such as purchase orders, project management, and multi-currency support. The pricing for the Standard plan starts at $30 per month.
Premium: This plan is designed for businesses that need more advanced features and functionality, such as inventory management, budgeting, and advanced reporting. The pricing for the Premium plan starts at $70 per month.

It’s important to note that these prices are based on a monthly subscription and may vary depending on the country you are located in and the number of users you need to add to your account. Additionally, Xero offers a free 30-day trial for all of its plans, so you can try out the software and see which plan is the best fit for your business before committing to a subscription.

6. Trello:

Trello business management software is a project management and organization tool that allows users to create and manage to-do lists, projects, and tasks. It is based on the concept of a “kanban board,” which is a visualization tool that was originally developed in Japan to help teams manage complex projects.

In Trello, users can create “boards” for different projects or areas of focus, and then add “cards” to represent specific tasks or items. Each card can be assigned to a specific team member, given a due date, and labeled with tags or other metadata. Users can also add comments, attachments, and other information to cards to provide more context or details.

Trello is designed to be flexible and customizable, so users can tailor it to their specific needs and workflows. It is available as a web application and also has mobile apps for iOS and Android devices.

Here are some of the main features of Trello:

Kanban boards: Trello’s main interface is based on a kanban board, which is a visual representation of tasks and projects that are in progress or have been completed. Users can create multiple boards for different projects or areas of focus, and then add cards to each board to represent specific tasks or items.

Cards: Each card in Trello represents a specific task or item. Users can add details such as due dates, labels, and attachments to cards to provide more context or information.

Collaboration: Trello is designed for team collaboration, and users can invite other team members to join boards and work on tasks together. Users can also leave comments on cards, tag other team members, and mention them in comments to keep everyone in the loop.

Customization: Trello allows users to customize boards, cards, and lists to suit their specific needs and workflows. Users can add custom labels, stickers, and backgrounds, and can also use “power-ups” to add additional functionality to Trello.

Mobile apps: Trello has mobile apps for iOS and Android devices, which allow users to access and update their Trello boards on the go.

Integrations: Trello can be integrated with a variety of other tools and services, including Google Drive, Slack, and GitHub, to help users manage their work more efficiently.

Lists: Cards can be organized into lists on a Trello board, which can be used to represent different stages in a workflow (e.g., “To Do,” “In Progress,” “Done”). Users can move cards between lists as they make progress on tasks.

Pricing

Trello offers a free plan as well as three paid subscription plans: Trello Business Class, Trello Enterprise, and Trello Gold.

Here is an overview of the pricing for each plan:

Trello Free: This plan is free and includes basic features such as boards, lists, cards, and integrations with other tools.
Trello Business Class: This plan starts at $9.99 per user per month when billed annually, and includes all the features of the free plan, as well as additional features such as unlimited Power-Ups, file attachments up to 250 MB, custom fields, and more.
Trello Enterprise: This plan is customized for large organizations and includes all the features of Trello Business Class, as well as additional features such as single sign-on, SAML-based identity providers, advanced security controls, and more. The pricing for this plan is available upon request.
Trello Gold: This plan is an add-on to the free plan and costs $5 per user per month when billed annually. It includes features such as backgrounds, stickers, custom emojis, and more.

Note that these prices may vary depending on your location and currency. You can visit Trello’s website for the latest pricing information.

7. Asana:

Asana business management software is a project management and task management tool that helps teams organize, track, and manage their work. It allows team members to create tasks, assign them to team members, set deadlines, and track progress. Asana also offers features such as conversations, project templates, integrations with other tools, and custom fields to help teams customize their workflow. It is available as a web application and as a mobile app for iOS and Android. Asana is used by a wide range of organizations and teams, including small businesses, large enterprises, and non-profits.

Some of the key features of Asana include:

Task management: Create tasks, assign them to team members, set deadlines, and track progress.
Conversations: Have discussions within tasks and projects to share ideas and get feedback.
Project templates: Use templates to quickly create new projects with the same structure and tasks as previous ones.
Custom fields: Add custom fields to tasks and projects to track additional information and data.
Integrations: Connect Asana with other tools, such as Slack, Google Drive, and Trello, to manage work across multiple tools.
Mobile app: Use Asana on the go with mobile apps for iOS and Android.
Reporting and analytics: Track progress and measure performance with customizable reports and dashboards.
Collaboration: Collaborate with team members and external stakeholders by sharing tasks and projects.
Customization: Customize Asana to fit the needs of your team by creating custom workspaces, projects, and tags.

Asana pricing:

Asana offers several pricing plans for its project management and collaboration software. Here is a summary of the plans:

Free plan: This plan includes basic project management features and is suitable for small teams. It allows up to 15 team members and includes features such as task creation and assignment, file sharing, and basic integrations with other apps.
Premium plan: This plan includes all the features of the free plan, as well as additional features such as advanced integrations, custom fields, and the ability to set up dependencies between tasks. It is priced at $10.99 per user per month when billed annually.
Business plan: This plan includes all the features of the Premium plan, as well as additional features such as custom rules and workflows, advanced reporting, and the ability to create private teams. It is priced at $24.99 per user per month when billed annually.
Enterprise plan: This plan is customized for large organizations and includes all the features of the Business plan, as well as additional features such as single sign-on, data export, and dedicated customer success support. The price for this plan is available upon request.

It’s worth noting that Asana also offers discounts for non-profits, educational institutions, and teams with more than 100 members. You can learn more about Asana’s pricing and features on its website.

8. Slack:

This is a messaging and collaboration platform that is used by businesses to communicate and work together in real time.

Slack is a cloud-based team communication and collaboration platform. It allows team members to communicate and share information in real time through public and private channels, as well as direct messages. Slack also integrates with a wide range of third-party tools and services, including Google Drive, Trello, and Salesforce, which can be accessed directly from within the Slack platform. Slack is available on desktop and mobile devices, and can be used for team communication, project management, and more.

Here are some features of Slack:

Real-time messaging: Allows team members to communicate and share information through public and private channels, as well as direct messages.
File sharing: Allows users to share and collaborate on files, including documents, images, and videos, directly from within Slack.
Integrations: Integrates with a wide range of third-party tools and services, including Google Drive, Trello, and Salesforce, which can be accessed directly from within the Slack platform.
Search: Provides a powerful search function that allows users to find messages, files, and other information within Slack.
Mobile app: Slack is available on both iOS and Android devices, allowing users to stay connected and collaborate on the go.
Customization: Allows users to customize their experience by setting preferences, creating custom emojis, and using Slackbot to automate tasks.
Audio and video calling: Provides audio and video calling functionality, allowing users to hold meetings and collaborate with team members remotely.
Collaboration: Allows users to collaborate on tasks and projects through features like to-do lists, polls, and shared calendars.
Security: Provides a range of security features, including two-factor authentication and data encryption, to protect user data and keep conversations private.

Slack pricing:

Slack offers four pricing plans: Free, Standard, Plus, and Enterprise Grid.

Here’s a breakdown of the features and pricing for each plan:

Free: This plan is free and includes access to basic features such as messaging, file sharing, and integrations with a limited number of apps. It allows for up to 10 integrations, unlimited message history, and up to 10,000 of your team’s most recent messages.
Standard: This plan costs $6.67 per user per month (billed annually) and includes all the features of the Free plan, as well as additional features such as guest access, group video calls, and custom emojis. It allows for up to 10 integrations, unlimited message history, and up to 10,000 of your team’s most recent messages.
Plus: This plan costs $12.50 per user per month (billed annually) and includes all the features of the Standard plan, as well as additional features such as enhanced security and compliance, and priority support. It allows for up to 20 integrations, unlimited message history, and unlimited messages.
Enterprise Grid: This plan is tailored for large organizations and is priced on a per-organization basis. It includes all the features of the Plus plan, as well as additional features such as enhanced security and compliance, and priority support. It allows for unlimited integrations and unlimited message history and messages.

Note that these prices are subject to change, and you may be eligible for discounts if you purchase a large number of licenses. You can find the most up-to-date pricing information on Slack’s website.

9. Hootsuite:

Hootsuite is a social media management platform that allows businesses and organizations to manage and schedule posts, track conversation and engagement, and analyze performance across multiple social media networks.

With Hootsuite, users can manage and track multiple social media accounts from one dashboard, schedule posts in advance, and monitor activity on their social media pages.

The platform also offers a range of analytics and reporting tools to help users understand how their social media efforts are performing and identify areas for improvement.

In addition to its core social media management capabilities, Hootsuite also offers a range of integrations with other marketing and communication tools, such as Google Analytics, Salesforce, and Slack.

Here are some of the key features of Hootsuite:

Social media management: Hootsuite allows users to manage and schedule posts, track conversation, and engagement, and analyze performance across multiple social media networks, including Facebook, Twitter, LinkedIn, Instagram, and more.
Social media scheduling: Hootsuite allows users to schedule posts in advance and publish them at the optimal time for their audience.
Social media monitoring: Hootsuite provides real-time monitoring of activity on social media pages, allowing users to track mentions, hashtags, and keywords.
Analytics and reporting: Hootsuite offers a range of analytics and reporting tools to help users understand how their social media efforts are performing and identify areas for improvement.
Team collaboration: Hootsuite allows teams to collaborate and share tasks, content, and insights within the platform.
Third-party integrations: Hootsuite offers a range of integrations with other marketing and communication tools, such as Google Analytics, Salesforce, and Slack.
Security and compliance: Hootsuite offers security and compliance features, including secure data storage and access controls, to help users protect sensitive information.

Hootsuite pricing:

The company offers a free plan that includes basic features such as scheduling and publishing to social media platforms, as well as limited analytics and customer support.

For more advanced features and support, Hootsuite offers a range of paid plans starting at $29 per month for the Professional plan, which includes support for up to 10 social profiles, advanced analytics, and the ability to collaborate with team members.

The Team plan, priced at $129 per month, includes support for up to 20 social profiles and additional features such as custom reporting and the ability to publish to Instagram and LinkedIn.

The Business plan, priced at $599 per month, includes support for up to 35 social profiles and additional features such as advanced analytics and the ability to publish to Instagram and LinkedIn.

Finally, Hootsuite offers an Enterprise plan, which is customized to meet the needs of larger organizations and is priced on a case-by-case basis.

10. WiseStamp:

WiseStamp is an email signature generator and email signature management tool for any size of business. It allows users to create professional email signatures with their personal or business information, such as their name, title, contact details, and social media links. WiseStamp offers a range of customizable templates and design options.

This email signature management software allows users to insert logos, photos, and other graphics into their signatures.

The management software also includes features for managing multiple signatures and for integrating with email clients such as Gmail, Outlook, and Apple Mail.

Try WiseStamp’s Email signature management software for teams, with a 14-day free trial

Here are some key features of WiseStamp for teams:

Email signature generator: WiseStamp allows users to create professional email signatures with their personal or business information, such as their name, title, contact details, and social media links.
Customizable templates: WiseStamp offers a range of customizable templates and design options, so users can create a signature that matches their personal or brand style.
Graphics and logos: Users can insert logos, photos, and other graphics into their signatures to further customize their appearance.
Multiple signatures: WiseStamp allows users to create and manage multiple signatures for different purposes or audiences.
Email client integration: WiseStamp integrates with email clients such as google workspace, Outlook365, and Apple Mail, so users can easily apply their signature to outgoing emails.
Social media integration: WiseStamp allows users to include links to their social media profiles in their signatures, making it easy for recipients to connect with them on social media.
Mobile app: WiseStamp offers a mobile app for iOS and Android, allowing users to manage their signatures and apply them to outgoing emails from their mobile devices.
Collaboration tools: WiseStamp includes tools for collaborating on signatures with team members, such as the ability to share and edit signatures.
Analytics: WiseStamp provides analytics on the performance of users’ email signatures, including the number of clicks on social media links and other elements.
Security: WiseStamp uses secure servers and encryption to protect user data.

WiseStamp Pricing:

Wisestamp offers a free and paid version for individuals and several pricing plans for teams and companies.

Click for more info on WiseStamp pricing for teams

11. Adobe Creative Cloud:

Adobe Creative Cloud is a subscription-based service that gives users access to a collection of software tools for graphic design, video editing, web development, and more.

The service includes access to popular Adobe software such as Photoshop, Illustrator, InDesign, Premiere Pro, and more.

It also includes cloud storage for users to store and access their creative projects from any device.

The Creative Cloud subscription model allows users to pay for access to the software on a monthly or annual basis, rather than purchasing individual software licenses outright.

This gives users the flexibility to use the software for as long as they are subscribed and enables them to always have access to the latest version of the software.

Here is a list of some of the features and tools that may be available with Adobe Creative Cloud:

Graphic design: Tools for creating and editing images, including Photoshop for photo editing and Illustrator for vector graphics.
Video editing: Premiere Pro for video editing, After Effects for creating motion graphics and visual effects, and Premiere Rush for creating and sharing online videos.
Web development: Dreamweaver for building and designing websites, and Animate for creating interactive content.
Photography: Lightroom for organizing, editing, and sharing photos, and Photoshop Elements for basic photo editing.
Illustration: Illustrator for creating vector graphics and artwork.
Printing and publishing: InDesign for layout and design of print and digital documents, and Acrobat for creating and working with PDF files.
3D and AR: Dimension for creating 3D graphics, and Aero for creating augmented reality experiences.
Collaboration: The ability to share and collaborate on projects with team members, using tools such as Adobe Collaborate and Adobe Share.

This is just a sampling of the many features and tools that may be available with Adobe Creative Cloud. The specific software applications and features included in a Creative Cloud subscription will depend on the plan that is chosen.

12. Mailchimp:

Mailchimp is a popular email marketing platform that allows businesses, organizations, and individuals to design and send email campaigns, automated messages, and newsletters.

With Mailchimp, you can create and manage email lists, segment your audience, design professional-looking emails, schedule campaigns, and track the performance of your campaigns.

You can also integrate Mailchimp with other tools and services, such as social media platforms, e-commerce platforms, and customer relationship management (CRM) systems, to manage your marketing efforts in one place.

Mailchimp offers a range of features and tools to help you create and send effective email campaigns. this includes templates and design tools, analytics and reporting, A/B testing, and integrations with other marketing tools.

It also offers a variety of pricing plans to suit different needs and budgets, including a free plan for small businesses and individuals.

Some of the key features of Mailchimp include:

Email templates: Mailchimp provides a range of templates to choose from, including templates for newsletters, promotions, and events. You can also create your own custom templates.
List management: Mailchimp allows you to import, manage, and segment your email list. You can segment your list based on criteria such as location, interests, and activity.
Automation: Mailchimp offers a range of automation options, including welcome emails, abandoned cart emails, and personalized product recommendations.
A/B testing: Mailchimp allows you to test different versions of your emails to see which performs better. You can test things like subject lines, content, and layout.
Reporting and analytics: Mailchimp provides detailed reports on the performance of your campaigns, including metrics such as open rate, click-through rate, and conversion rate.
Integrations: Mailchimp integrates with a variety of other tools and platforms, including social media, e-commerce platforms, and CRM systems.
Landing pages: Mailchimp allows you to create and publish landing pages to help you capture leads and promote your business.
Signup forms: Mailchimp provides a range of customizable signup forms that you can use to grow your email list.
Social media integration: Mailchimp allows you to share your email campaigns on social media platforms, including Facebook, Twitter, and Instagram.

13. Salesforce:

Salesforce business management software is a customer relationship management (CRM) platform that helps businesses manage customer interactions and data. It offers a range of tools for sales, customer service, and marketing, including customer segmentation, customer data management, and customer analytics. Salesforce is delivered as a cloud-based service, which means it can be accessed from anywhere with an internet connection and does not require any installation or maintenance.

Salesforce provides a variety of products and services, including:

Sales Cloud: a sales management tool that helps businesses manage customer relationships and interactions, track sales opportunities, and analyze performance.
Service Cloud: a customer service management tool that helps businesses manage customer inquiries, complaints, and requests through various channels, such as phone, email, and social media.
Marketing Cloud: a marketing automation tool that helps businesses create and manage marketing campaigns, segment, and target customers, and analyze the effectiveness of marketing efforts.
AppExchange: a marketplace for Salesforce apps and integrations that allow businesses to customize and extend the capabilities of their Salesforce platform.

Salesforce is widely used by businesses of all sizes, from small startups to large enterprises, across a variety of industries. It has a strong track record of customer satisfaction and has received numerous awards and accolades for its products and services

14. Zoho CRM:

A customer relationship management (CRM) platform that helps businesses manage customer interactions and data. It offers a range of tools for sales, customer service, marketing, and support, including customer segmentation, customer data management, and customer analytics.

This business management tool is delivered as a cloud-based service, which means it can be accessed from anywhere with an internet connection and does not require any installation or maintenance. It also offers a variety of integrations with other business tools, such as accounting software and project management software.

Products, services, and key features include:

Sales CRM: a sales management tool that helps businesses manage customer relationships and interactions, track sales opportunities, and analyze performance.
Customer Support: a customer service management tool that helps businesses manage customer inquiries, complaints, and requests through various channels, such as phone, email, and social media.
Marketing Automation: a marketing automation tool that helps businesses create and manage marketing campaigns, segment, and target customers, and analyze the effectiveness of marketing efforts.
Collaboration and Productivity: tools for team collaboration, such as project management, task management, and document management.

This management software is suitable for businesses of all sizes, from small startups to large enterprises, across a variety of industries. It has a strong track record of customer satisfaction and has received numerous awards and accolades for its products and services.

15. DocuSign:

DocuSign is a cloud-based electronic signature and document management platform that enables users to send, sign, and manage documents digitally. It is designed to help businesses and individuals streamline and automate their document workflows, allowing users to sign, send, and track documents electronically, reducing the need for paper-based processes, and enabling faster, more secure, and more efficient document management.

DocuSign offers a range of features and tools to help users manage their document workflows, including the ability to create and send documents for signature, track the status of documents, set reminders and alerts, and manage document templates. It also includes security measures such as authentication and encryption to protect the confidentiality and integrity of documents.

In addition to its core electronic signature and document management capabilities, DocuSign also offers integrations with a variety of other business applications, such as CRM and HR systems. This will allow users to easily access and manage their documents from within these systems.
It is available on a subscription basis and can be used on various devices, including desktop computers, laptops, and mobile devices.

16. Dropbox:

Dropbox is a file hosting service that offers cloud storage, file synchronization, and personal cloud services.

It allows users to store and share files with others, and access their files from multiple devices.

Dropbox offers a basic free plan with a limited amount of storage space, as well as paid plans with more storage and additional features.

It is available on a wide range of platforms, including Windows, Mac, Linux, iOS, Android, and the web. Users can access their Dropbox files from any device with an internet connection and a web browser, or by using the Dropbox mobile app. Dropbox also offers collaboration tools, such as the ability to share files and folders with others and to work on shared documents.

Here are some key features of Dropbox business management software:

Cloud storage: Dropbox allows users to store their files in the cloud, so they can access them from any device with an internet connection.
File synchronization: Dropbox automatically syncs files across all devices, so users can access the latest version of their files from any device.
Shared folders: Users can create shared folders and invite others to collaborate on the contents.
File sharing: Dropbox allows users to share files and folders with others, even if they don’t have a Dropbox account.
Collaboration tools: Dropbox offers tools for real-time collaboration, such as the ability to comment on and discuss files, and to work on shared documents together.
Mobile app: The Dropbox mobile app allows users to access their files on the go, and to upload and download files from their mobile devices.
Security: Dropbox uses secure servers and encryption to protect user data, and offers advanced security features such as two-factor authentication and remote wipe for lost devices.
Integrations: Dropbox integrates with a wide range of other tools and services, including Microsoft Office, Google Drive, and Slack.
File recovery: Dropbox keeps track of all file versions, so users can restore older versions of their files if needed.
Admin controls: Dropbox offers a range of admin controls for teams and businesses, including the ability to manage user accounts and set permissions for shared files and folders.

To Conclude:

Business management software are basically a must for small, medium, and large businesses. It can help with a variety of tasks, including managing finances, customer relationships, and employee schedules.

The post Top 16 business management software solutions appeared first on WiseStamp.

Customer Retention Rate: calculate measure & optimize

Mindaugas Skurvydas — Wed, 19 Aug 2020 12:33:00 +0000

Are you aware it costs as much as 5 times to acquire new customers than to retain present ones?

This is the reason many online businesses invest more in customer retention than acquiring new ones. Moreover, a 5% surge in loyal clients can impact your bottom line by 25 to 125 percent. If you’re not measuring your Customer Retention Rate (CRR) then you may be hemorrhaging money and not even know it.

This article will lead you through the CRR formula and how you can measure your CRR using Google Analytics.

More than that, we’ll let you in on some strategies to enhance your customer loyalty get set you up with tactics for customer retention rate optimization.

There are two parts to this article:

Part 1 – how to calculate and measure CRR using GA
Part 2 – How to optimize your CRR

What is Customer Retention Rate (CRR)?

Customer Retention Rate (CRR) depicts the percentage of clients your business has retained over time. The retention rate is the opposite of the churn rate which indicates the percentage of clients your business has lost over time. The significance of retention rate as one of the critical metrics differs based on industry, for instance, companies offering services or selling applications. Customer retention is pivotal and it impacts the bottom line of any business directly.

The formula for calculating Customer Retention Rate (CRR):

CRR = ((EC-NC)/SC) times 100, where:
EC stands for the number of clients at the end of a given period.
NC stands for the number of new clients during a given period.
SC stands for the number of clients at the beginning of a given period.

Assuming you opened a Facebook page. On October 1st, you have 1000 followers with an additional 500 followers by October 31st; however, 200 people unfollow your page. So, at the end of a given period (in this case, one month), you had 1300 followers. Here’s the calculation for the retention rate:

{(1300-500)/1000} times 100= 80

Interestingly, you were able to retain 80% of your clients. The goal of every business is to retain a higher percentage of its clients within a given period.

Measuring Customer Retention Rate with Google Analytics

The CRR metric is not for show. It represents an important part of your business performance, with a significant contribution to your bottom line. The old truism by the management guru Chief Jack Welch “You get what you measure” is something any business should take to heart. If you don’t measure your CRR you most likely are not trying to improve it. With that point in mind, let’s see how CRR is measured.

Open any of your web browsers and log on to the Google Analytics website at analytics.google.com. Log in using your Google Analytics account details (username and password) allocated to the administrator user or company.

2. Track your sites

Click on the name of the site you intend to evaluate in case you track two or more sites using Google Analytics.

If otherwise, click on the ‘Home’ link. The Analytics’ My Dashboard page will show in your browser’s window.

Click on the ‘Standard Reporting’ link located at the top of the ‘My Dashboard’ page.

3. Monitor audience behavior

Click on the ‘Audience’ link located on the left pane of the Analytic Dashboard page. Select any of the period buttons located at the top.

The ‘Visitors Overview report’ pops up in your web browser and indicates the aggregate number of visits to your website for the present month, aggregate unique visitors, overall page views, bounce rate, page views per visit, as well as new visitors.

That circle graph on the report page shows the number as well as the percentage of aggregate unique visitors, new ones, as well as returning ones. You have the chance to click on different periods by clicking any of the buttons located at the upper-right corner of the Overview page for Visitors. The period options include Hourly, Daily, weekly and monthly.

4. Estimate the aggregate of new visitors

Estimate the aggregate new visitors to your site manually by the actual number of unique visitors who checked in for that given period {New Visitors/ Total Unique Visitors).

This number offers you a percentage of the aggregate number of new people who checked in to your website in the present month or a given period.

Meanwhile, the circle graph located on the report page indicates the percentage of new people, you may need to manually estimate the percentage if you are using an older browser or you have a disabled image display in your web browser.

5. Divide the estimate by the total of visitors

Divide the aggregate number of returning visitors by the total number of guests on the website for that given period {Returning Guests/Total Guests).
This number indicates the percentage of guests who checked into your website overtime in a given reporting period.

6. Understand the visitor’s behavior

Click on the ‘Behavior’ link located at the left navigation pane. This report shows the aggregate number of check-ins, pages viewed at every visit, bounce rate, and the percentage of new guests. Also, the report shows the average number of times each guest spent on the site.

To know the number of guests who visited your website more than one time during that period, minus the percentage number of ‘New Visitors’ from 100. The distinction between the percentages of guests who checked in is the percentage of guests who checked into your website more than one time.

7. Check the rate of returning users

Click on the ‘Frequency and Recency’ link located on the navigation pane. You will receive a new report in your web browser which shows the Count of Visits sections per guest to your website.

Higher percentages or numbers mean you have an excellent visitor retention rate for your website. Significant figures in the ‘1 visit’ category show that many guests don’t come back after visiting.

Measuring important engagement metrics that support your CRR

Google Analytics is free to use and it is a web-based tool with no subscription. It’s one of the cornerstone tools for anyone looking into digital marketing.

You can access several ranges of tracking statistics as well as analysis without paying a dime. You only need a Gmail account to get started. Here are some benefits of Google Analytics on your customer retention optimization.

1. Analyzes the traffic sources

You can know how guests are being drawn to your site. For instance, the number of visitors via a referral link from different sites, organic searches, or from search engines or paid ads.

This allows you to view the success of different means of traffic sources and be able to determine if they are increasing traffic.

2. Analyse traffic by geographic location

Google Analytics offers detailed information concerning the visitors that check into your website.

You can see the towns and countries where they are accessing your website. This will help you to know if any keyword or localized marketing activities would be productive.

You can enhance the page views or sessions by tweaking the campaigns for that particular location to reach new users and retain old visitors.

It can assist you in customizing your content or marketing campaigns to secure a sizable portion of the traffic.

3. Assess your Bounce Rates

The bounce rate is tracked when visitors only view one page of your site before they leave. If you have a higher bounce rate, the chance is high that you are not providing quality content that can make the users who stumbled on your site come back. You also need to verify your keywords if they are not misleading or check the sources of your traffic.

The bounce rate relies on the relevance as well as the quality of your web content, which shows your visitor’s satisfaction as they browse your website. This can as well assist you to know which pages are inspiring your visitors to stay longer on your site. It can also help you to optimize your landing pages to generate a higher bounce rate.

4. Pinpoint strong or weak points in your website (Page Value)

Given that you have a conversion value set up on your Google Analytics, you analyze your website pages based on their contribution to sales. The Page Value metric gives a number to the unique contribution of a single page to sales. A low page value means that a page is not contributing to your bottom line. If a page you consider important in your sales funnel has low page value then it is likely underperforming and should be optimized.

Google Analytics also offers data about your specific popular pages or the ones frequently browsed. These allow you to know the pages of the site that are important to your visitors and enable you to enhance your content.

Leveraging the data made available by analytics can optimize the pages of your websites to generate more income and customize your future content to make it a piece of sought-after information when next they visit.

5. Analyze your traffic flow

You can track the traffic flow entering your website. You can also know the statistics of your guests viewing your site.

Another way is to search out traffic by desktop, tablet, or mobile, and how you can manage effectively. There are relevant data you can generate from this.

You can know the responses of your visitors on your landing pages and can assess the bounce rates for all the pages. This can help you focus more on enhancing the pages that contribute to your sales funnel and boost retention leads.

You can also know the priority pages of your visitors while navigating your website. That way, you can modify your pages to optimize navigation while tweaking pages that are seldom visited.

6. Review historical data

Google Analytics can depict the ways visitor traffic changes across periods. This can be relevant if some trends across different time frames are visible.

For instance, you can know which of your marketing campaigns has been generating results that can shape your future campaigns.

You can also know and assess the services, pages, or products that create the greatest level of interest at some points in a given period. You can follow data daily, weekly, or every month.

Google Analytics also offers subdomain management, email reports, mobile statistics, outbound links, social reporting, and revenue tracking. These make it a latent marketing as well as a statistical tool that can improve the impact of your online presence without incurring a cost.

7. Reporting tools

There are also times when you manage multiple Google Analytics accounts to gauge web analytics and analyze performance. Not to mention that CRO happens not only through your web page that is tracked by Google Analytics.

When you have a variety of CRO tools working for you, being able to perform cross-channel assessments to see what platforms are performing the best is incredibly beneficial. This allows you to allocate your resources efficiently to those platforms that bring in the greatest rewards.

With the help of Google Analytics reporting tools such as Whatagraph, for example, you have the option to accurately and quickly perform these cross-channel campaign assessments and delegate resources accordingly.

How to optimize your Customer Retention Rate

The answer is to provide a better product or service. If that sounds ambiguous, you can consider these specific ways to enhance your customer retention endeavor and improve your business profitability.

Here are the top strategies for optimizing your customer retention:

1. Manage expectations (never under-deliver)

Everything boils down to expectations. If your clients expect exceptional results and they only get fair results, they may be disappointed. If they want you to deliver decent results and they get outstanding result, they will be excited. Therefore, if you establish low expectations, they won’t subscribe to your service initially. Thus, establish moderate and realistic expectations concerning your long-term performance.

2. Deliver beyond your promise (always try to over-deliver)

Deliver beyond what you offer! This means going above the board to give your customers what they don’t expect. For instance, you could provide freebies such as a product, value-add, or a product. Also, you can anticipate the requirements of your customers and meet those needs proactively.

Prove to your customers that you add more value than what they are paying for. That way, they will lack logical reasons to leave. Always prioritize measurable outcomes when reporting. This will provide you an edge over others and improve your bottom line significantly.

3. Biuld unique value through customer research

Encourage loyal customers by providing your clients a reason to stay with you instead of going to your competitor. This demands a bit of creativity. You can discover the unique selling point that sets your brand apart. It could be providing value add that makes your clients feel they are getting more value for what they pay for. You can get hints into unique value for your users by conducting user research.

4. Remain transparent

If your clients begin to lose trust in your brand, they may leave. The best approach is to build and sustain trust, which you can achieve by becoming transparent as much as you can. Supply them with the data they need. This incorporates communicating with them regularly via updates and meetings. Also, address their issues proactively before they degenerate.

5. Personalize your communication to build relationships

While most of your customer relationships will be fashioned after a B2B partnership, there will be one individual at the core of that relationship. Therefore, inject personal touches into those interactions. You can share hand-written notes, personal exchanges, and small gifts.

6. Accept feedback and imbrace change

Since you don’t know what your customers’ requirement is, you can conduct a survey and ask your clients to provide feedback. That way, you can know what you are missing and which aspects need improvement.

Good enterprises don’t maintain the status quo when faced with clear feedback that change is needed. They update, transform, patch, and evolve with changing times. They continuously search for ways to provide the best experience for their customers. Changing your business processes and offerings can communicate that you offer value and you intend to retain your customers for a longer time.

Conclusion

Customer retention is not a one-time switch, which you can strike as a one-off effort. It is a series of activities that you will need to work and enhance over time. With the help of Google Analytics, you can maximize your ability to optimize your customer retention rates.

The post Customer Retention Rate: calculate measure & optimize appeared first on WiseStamp.

Email marketing KPIs & other critical metrics

Fit Small Business — Tue, 02 Jul 2019 12:07:53 +0000

Would you take email marketing more seriously if you could use it to generate a 500% ROI? Well, it’s time for you to invest in email because the actual email marketing ROI is closer to 3,800%.

Email continues to be one of the most successful marketing channels for business-to-business (B2B) and business-to-consumer (B2C) messaging. If you’re new to the email marketing game, here are three of the basic metrics you’ll need to know.

Top email marketing metrics:

Email Deliverability
Email Open Rate
Email Click-Through Rate

What is Email Deliverability?

Email deliverability refers to the ability of an email to reach the inbox of a subscriber – or be delivered. For example, if you sent a marketing email to a list of 1,000 subscribers and only 900 subscribers received the email in their inbox, the email deliverability would be 90%.

Email deliverability is often confused with email delivery rate. Email delivery rate refers to any email that is accepted by the internet service providers (ISPs) – meaning it didn’t get returned because of a soft or hard bounce.

The major difference between email deliverability and email delivery rate is that the delivery rate includes any email that is accepted by the ISP, even if it’s filtered by spam. On the other hand, email deliverability refers to emails that actually reach the subscriber’s inbox, not emails that are blocked by spam filters.

Unfortunately, ISPs don’t always let senders know whether their emails are reverted to spam folders, so it can be difficult to measure email deliverability – but, it’s still a vital consideration for your email marketing efforts.

According to a 2017 study from Return Path, it’s estimated that 77% of delivered emails reach the inbox.

Why is Email Deliverability Important?

Email deliverability is important because it indicates your total email marketing reach. If you send emails to a list of 10,000 subscribers and only 1,000 receive the email in their inbox that means 9,000 emails were not delivered or ended up in the spam folders. This results in email deliverability of 10%.

Because email deliverability is based on the percentage of emails that reach the audience’s inbox, it’s an accurate representation of the total email audience at your disposal. In the example above, the actual reach of your emails is 1,000 even though the entire list was 10,000.

This number is important because it provides the baseline to measure the subsequent metrics such as open rates and click-through rates. Rather than basing 100 opens on the entire list (10,000), you would use 1,000 which is the total number of subscribers who could potentially open it.

How Do You Improve Email Deliverability?

There are several variables that affect your email deliverability such as bounces, throttling, ISPs, spam, and bulking among other reasons. Moreover, nuances such as spammy subject lines, single opt-ins, not using authentications, and unclear unsubscription options can impact your deliverability negatively.

To help improve your email deliverability, you should start by maintaining clean email lists. It’s estimated that email lists deteriorate by 25-30% every year. That means that if you haven’t updated an email list in a few years, you’re likely to see more elevated bounce rates than if you were touching your list frequently.

In addition to updating email lists, consider authenticating your email domain. Email authentication is basically a way for you to tell spam filters that your domain is legit. This simple step can help you avoid some of the automated spam filters that could hurt your deliverability.

Finally, you can improve your deliverability by using an organic opt-in process. In recent years, businesses have reverted to buying email marketing lists to circumvent building their own email lists. This shortcut can have a severe effect on your email deliverability. Instead, practice organic email capturing strategies and use double opt-in features to grow an engaged and verified list of emails.

What is the Email Open Rate?

Email open rate is a metric that refers to the total number of delivered emails that subscribers open from an email marketing campaign. For example, if you sent 1,200 emails to your subscriber list with 200 bounced and 100 opened, your email open rate would be 10% (100 / (1,200 – 200)).

Open rates will depend on a lot of variables such as deliverability, subject line, and message. On average, it’s estimated that a 20-40% is a good open rate for branded emails.

It’s important to understand that email open rates are not a perfect measurement, and there are instances where email open rates may not be completely accurate. Even still, open rates offer insight into the performance of your email marketing campaigns.

Why is the Email Open Rate Important?

Quite simply, email open rates are important because it indicates how often your subscribers are opening emails once they reach their inbox. This is a vital metric to analyze because it reveals how successful you are at engaging your audience via email.

If your open rates are low, it could be the result of many issues related to elements like subject lines, email frequency, segmentation, and subscriber churn among others. As a marketer, you should always keep an eye on your open rates – especially when sending to the same subscriber list.

If you start to see your open rates declining or notice a rate that is uncharacteristically low for your audience, it may be the sign of a larger issue with your email marketing.

How Do You Improve Email Open Rates?

Open rates are one of the most important metrics for email marketers to analyze and improve. If you want to elicit action from your subscribers, you need them to open your email first.

To help you improve your email open rates, consider:

Using a business email address: If you’re sending mass emails from a free email provider such as Yahoo! or Gmail, you’re likely to see a lower open rate than if you were sending emails from your business domain. Consumers want to feel safe when opening emails and shy away from messages that come from non-professional addresses. Fortunately, you can create a free business email address in minutes – which will help you improve your professionalism and open rates.
Improving your subject lines: Your email subject lines are arguably the most important way to increase your open rates. In fact, 35% of customers open emails based on the subject line alone. If you want to improve your subject lines, try humanizing them by using emojis, adding personalization, removing buzz words, and asking questions. These subtle changes can drastically improve the effectiveness of your email subjects.\
Making your emails mobile friendly: An astounding 59% of emails are opened on mobile devices. If your emails are not mobile-friendly, your subscriber may avoid opening any future messages from your address.
Not overwhelming your subscribers: One of the biggest issues with email marketing is related to frequency. If you’re sending emails to your subscribers too often, they will become numb to your messaging and will often ignore your emails. Instead, focus on segmenting your lists and sending emails that are highly targeted and actionable. This approach will increase your open rates and conversions.

What is the Email Click-Through Rate (CTR)?

The email click-through rate (CTR) is one of the most important email marketing metrics. It refers to the percentage of people who open an email and click the call-to-action within the email. Most email marketing campaigns have some key objective that requires the subscriber to click a link. The number of people who click the link divided by the total number of emails delivered equals the CTR.

Why is the Email Click-Through Rate Important?

The click-through rates on your emails are important because it indicates how successful you are at enticing action from your emails. If you have a high email open rate but a low click-through rate, it can indicate that your messaging is misaligned or poorly written. You may also have a low click-through rate because of subtle nuances like the time you send the email, the segmentation of your email lists, the length of your message, or the position of your link or CTA.

Making an effort to improve your CTR can have a significant effect on your business. The more email subscribers you get to click your CTA, the more conversions you’ll receive. As such, email marketers should constantly track and iterate their email strategy to optimize their CTR.

How Do You Improve Email Click-Through Rates?

Generally speaking, click-through rates on emails are relatively low. In fact, a 2018 report from MailChimp found that the average click rate for marketing emails was 2.43%. With open rates between 20%-40%, this shows that most businesses struggle to elicit clicks – even if they can get subscribers to open the email.

The strategy for improving email click-through rates is similar to how you might improve a pay-per-click (PPC) campaign. You want to start by making sure your audience is defined and segmented. Then, you should craft a compelling message to that audience that focuses on their problems as it relates to your solution. Finally, you need to make sure the link and subsequent page relate to the messaging.

In addition to the macro approach to improving click-through, there are small tweaks that you can make to improve click-through, such as using urgency in your language to elicit action. By adding language such as “limited supply,” “last chance,” or “24-hours,” you can entice subscribers to act. You can also include CTAs in unexpected areas such as your email signature to catch the reader’s eye.

Improving CTRs will often require a trial-and-error approach. Don’t be afraid to test different strategies to see what works best for your audience and market.

Build Off the Basics

Email marketing is not going away. It’s one of the most effective channels for businesses to communicate with their audience directly. As such, it’s important for you to understand the basics of email marketing and the metrics with which to measure your success.

While the tips above will help you get started with building an email marketing campaign, you’ll need to continue to grow and iterate your strategies to yield the best results.

Author: Derek Miller for Fit Small Business

Derek Miller, MBA is a digital marketing expert working with small-to-medium-sized businesses and start-ups. His experience includes developing content marketing strategies for clients of CopyPress, working with local businesses in Tampa to grow their online presence, and planning the digital growth initiatives for Great.com, among others. He also writes frequently for publications like GoDaddy, TheBalance, and StartupCamp.

The post Email marketing KPIs & other critical metrics appeared first on WiseStamp.

Analytics - WiseStamp

A Guide to Microsoft Clarity analytics and insights

Getting started with Microsoft Clarity

Sign In

Choose your login method

Confirm your email address

Create a new project

Select how you want to install clarity

Generate your tracking code

Installing your tracking code

Microsoft Clarity: main features

Session Playbacks

Heatmaps

Insights Dashboard

Microsoft Clarity tutorial and live demo by @SenatorWeRunAds

What are the biggest benefits of using Microsoft Clarity?

A free tool with a major impact

Prioritizing privacy

Seamless integration with additional Microsoft tools

No data sampling, for better accuracy

Best practices for using Microsoft Clarity

Segmentation for deeper insights

Balancing quantity with quality

Responsive design testing

Conversion funnel analysis

Regular review and iteration

Integrating Microsoft Clarity and Google Analytics

Simple Steps to integrate Clarity with Google Analytics

How does MS Clarity enhance your Analytics journey?

Microsoft Clarity vs. Hotjar comparison

Use Microsoft Clarity and make a difference for your business

Get started with Microsoft Clarity and learn more about your users’ behavior and how to optimize your website.

Introduction to Digital Marketing KPIs

What are KPIs

The Meaning and smart use of KPIs in digital marketing

Traditional VS digital marketing KPIs

Traditional marketing KPIs, however, suffered from the following disadvantages:

Digital marketing tools changed all that for KPIs, enabling:

Importance of measuring digital marketing performance

Key digital marketing metrics: CTR, conversion rate, ROAS, ROI

How do ROAS and ROI differ?

Understanding impressions in digital marketing and advertising

One more word to the wise:

Interpreting CTR meaning in digital marketing

Let’s take a look at the difference this makes:

Measuring ROI in digital marketing and advertising

Calculating ROAS in digital marketing

Performance marketing KPIs for digital marketing

Best tools for measuring KPIs

To conclude: KPIs are key!

Top 16 business management software solutions

The different types of business management software and tools:

Here is a list of 16 popular software & tools that can help with business management

1. Google Workspace:

Some of the key features of Google Workspace include:

Google Workspace pricing:

Google workspace signature

2. Microsoft Office:

Office 365:

Some of the key features included in Microsoft Office:

The pricing for Office 365 varies based on the plan you choose.

Microsoft Office 365 or Outlook Email signatures

3. Google Analytics:

Some of the key features of Google Analytics include:

Google Analytics pricing:

paid versions

4. QuickBooks:

Some of the key features of QuickBooks include:

QuickBooks pricing:

5. Xero:

Some of the main features of Xero include:

Xero pricing:

6. Trello:

Here are some of the main features of Trello:

Pricing

7. Asana:

Some of the key features of Asana include:

Asana pricing:

8. Slack:

Here are some features of Slack: