What is Black Friday marketing?

Black Friday, originating in the United States, marks the beginning of the holiday shopping season, occurring the day after Thanksgiving. Retailers and online stores offer significant discounts, enticing consumers to make purchases. Black Friday marketing is a strategic promotion plan that businesses use to capitalize on this shopping frenzy.

Which marketing strategies are best to use for Black Friday?

Companies employ a combination of early-bird specials, flash sales, and extended store hours, often backed by aggressive advertising campaigns & a combination of marketing activities such as email marketing, Organic posts (SEO), PPC (Paid media), Social Media Marketing, Influencer marketing plus TV and billboard ads.

Learn more about ATL, TTL & BTL marketing and advertising techniques and digital marketing strategies for your Black Friday sales boost. Done well, your Black Friday campaign can account for 25% of your yearly revenue and more.

TIP: Extend your sale from Black Friday to Cyber Monday

For the past 15 years, Cyber Monday has become the de facto continuation of the Black Friday sales that have been going on for decades. Cyber Monday was created in the mid-2000s to get consumers to buy things from online stores. It’s become an incredibly popular shopping holiday, especially when it comes to digital goods. You can take advantage of the entire four-day period between Black Friday and Cyber Monday. That means extending any sales and offers you may have from Black Friday all the way to Cyber Monday.

21 Black Friday promotion ideas that make your offer irresistible

In the super competitive landscape of black friday deals and offers it is sometimes hard to keep up. How can you ensure your brand stands out and captures the attention of eager shoppers? Fear not! We’re here to arm you with a list of innovative and compelling Black Friday promotion strategies.

Dive into these top 21 ideas tailored for 2023, and set the stage for a record-breaking sales season. Whether you’re a seasoned retailer or a budding e-commerce site, these tips are sure to make your offers absolutely irresistible to your audience.

Ready to dive in? Alright, let’s get right into it!

1. Create a sneak peek

Revealing just a bit can often spark greater curiosity. For e-commerce businesses, consider teasing a selection of top products that will feature in your Black Friday sales. For those in the SaaS sector, a short video or a GIF highlighting the core features of your product can be a tantalizing preview.

Regardless of the approach, it’s essential to frame the sneak peek within the Black Friday theme, ensuring that potential customers are aware of the impressive discounts that await them. This strategy can build anticipation, driving traffic and interest as the big day approaches.

Whatever you do, keep it in the context of Black Friday, and make sure you specify the deal details with an emphasis on your significant discount.

Ways to promote your sneak peek

• Add it to your newsletter
• Send it out in an email blast
• Promote it on social media
• Publish a YouTube video
• Add pop-ups on your website
• Create Search and Display ads
• Create a radio or podcast commercial
• Make flyers and spread the word around
• If you are a big company: create television and billboard ads

2. Unveil a new product

Capturing the spirit of Black Friday requires more than just discounts; it’s about creating buzz and offering something truly unique. This year, consider unveiling a product that’s exclusive to Black Friday. Such a move not only entices shoppers with the allure of something fresh and limited but also sets your brand apart in a sea of generic sales.

By showcasing a novel item available only on this special day, you instill a sense of urgency and exclusivity, compelling customers to make a purchase before they miss out. In an age where consumers are always seeking the next big thing, a Black Friday-exclusive product could be your ticket to a memorable and successful sales event.

There are 2 major ways you can unveil a new product.

• First, you can add it a few days before the big day. Who knows, this may even lead to more sales before Black Friday proper.
• The second way is to add the product on Black Friday.
• A countdown timer can help make things more exciting as well. This product may be something that you decide will only be available on Black Friday. That creates a sense of urgency, which leads to action.

3. Spin the virtual wheel

You can gamify your Black Friday campaigns. One popular method is to spin a virtual wheel. This tiny added feature to your store’s website will drive your current and potential customers to stop by your website for a chance to win prizes, discounts, and coupons.

This Black Friday marketing strategy is less about giving away great prizes and more about providing a fun experience. It indirectly creates a positive experience for both your brand and website.

4. Offer a VIP early-bird discount

The early bird gets the worm, or discount in this case. Use your email list to send out an update on your latest featured products that will be discounted for Black Friday. To enhance the appeal of a VIP early-bird discount, employ strategic wording that evokes a sense of urgency.

Using phrases such as ‘limited availability’ or ‘nearing sell-out’ instills a perception of scarcity, making the offer seem even more exclusive. Research consistently shows that consumers are more inclined to act swiftly and decisively when faced with potential scarcity, often perceiving such limited-time or limited-stock offers as more valuable.

By tapping into this psychological principle, you can drive more immediate responses and higher engagement from your target audience

5. Create a countdown promo video

Another neat idea you can use that involves a countdown timer is creating a promo with one. This video will feature all of the products you will have on sale, but a week in advance. This can help generate more hype that will get people lining up on Black Friday to make their purchases. Once you’ve made a fantastic promo video, go ahead and promote it on your Instagram page.

In an example I really like, Chubbies created a viral “anti-Black Friday” promo video, that subversively uses the Black Friday context to create their own sales holiday named jokingly “Thighber Monday” (formulated on Cyber Monday) that promotes their products.

Watch this Video example for Black Friday marketing: “anti-Black Friday” promo by Chubbies:

6. Create a “Black Friday exclusive” post

Leveraging Facebook’s dynamic marketing features can significantly boost your Black Friday sales. One particularly impactful method is to create a “Special Black Friday” carousel post. This visually engaging format allows you to prominently display a selection of your top sale items for the big shopping day. But it’s not just about showing the products — it’s about creating urgency.

By emphasizing that these deals are limited or available only for a short time, you tap into the principle of scarcity. This encourages potential buyers to act quickly, fearing they might miss out. Not only does this heighten anticipation for Black Friday, but it also drives consumers to mark their calendars, ensuring your offers remain top-of-mind as the day approaches.

7. Partner up With a TikTok influencer

TikTok has firmly cemented its status as a cultural phenomenon, particularly among the Millennial and Gen Z demographics. Gen Z, in particular, is a dominant force on the platform. With TikTok influencers consistently racking up views in the millions for their engaging content, it’s a marketing platform that can’t be ignored, especially when gearing up for Black Friday.

As you embark on the journey to find the right TikTok influencer for your brand, it’s essential to choose someone whose style and audience align seamlessly with your brand’s ethos and target market. Once you’ve pinpointed the ideal influencer, design a captivating promotional campaign that encourages viewers to ‘swipe up’, leading them directly to your exclusive Black Friday deals.

The combination of the right influencer and a compelling offer can be a game-changer for your brand’s visibility and sales.

Watch this Video example for Black Friday marketing: TikTok influencer Black Friday campaign:

8. Hold a different sale every hour

If your online business has a more extensive following, you can take advantage of an exciting, fast-paced idea involving holding a different sale every hour. You can start at Midnight on Black Friday and have 24 separate sales. That’s going to potentially skyrocket the number of sales you get, especially if some products aren’t even available until a certain time.

9. Give away a free gift with every purchase

Who doesn’t like free stuff? When you give away a free gift with every purchase on Black Friday, people are more inclined to buy your products. A common tactic used by small businesses is to give away something that’s worth under $2.

To help spread the word about your freebie giveaway, feature it on your store’s homepage. This gives it maximum visibility. You can place an ordering requirement on receiving the gift, such as requiring people to spend $75 or more to receive it. If you’re running on high margins, you can also simply give away a free gift with every purchase.

10. Offer a Buy-One, Get-One 50% Off

Another Black Friday marketing tactic that works wonders is buy-one, get-one 50% off. This is basically upselling people to buy more than they would have originally. You can even make a variation of this, such as offering 50% off everything on the morning of Black Friday, then buy one, get one 50% off during the afternoon.

11. Offer bundle deals

Bundling products together can lead to increased sales, as customers perceive they’re getting a better value. For Black Friday, you can offer a special bundle price for products that are typically purchased together. Highlighting the savings compared to individual product purchases can also drive home the value of the deal.

12. Loyalty program boost

Offer enhanced loyalty points or rewards for purchases made on Black Friday. This not only incentivizes the immediate purchase but also encourages future shopping. A double or triple points day can make your loyal customers feel appreciated and valued.

13. Utilize flash sales

Flash sales are a dynamic tool in the world of Black Friday promotions, effectively instilling a sense of urgency in shoppers. By offering enticing deals that only last for a few hours throughout the day, you not only encourage prompt purchases but also keep the excitement alive. It’s vital to harness the power of social media in this strategy. A timely post or story on platforms like Instagram or Facebook can alert and remind your followers of the imminent start times, ensuring they don’t miss out on these exclusive deals.

14. Offer gift card specials

One highly effective promotional strategy is offering gift cards at a reduced price. For example, presenting a $100 gift card for just $85 can be a compelling proposition for shoppers. This tactic achieves multiple objectives.

• First, it guarantees that the consumer will return to your store or platform for a future purchase, ensuring continued engagement with your brand.

• Second, by providing immediate monetary value, you’re appealing to the customer’s sense of getting a great deal, which can be a strong incentive to make a purchase.

Furthermore, consumers often end up spending more than the gift card value when they redeem it, leading to increased sales for the business. It’s also worth noting that some gift cards never get redeemed fully or at all, which further benefits the company’s bottom line.

15. Lavarege interactive Social Media challenges

Leverage the power of social media by launching challenges where followers can participate to win discounts or freebies. For instance, they might share a post, create a Black Friday wishlist from your products, or even post a photo using your product.

16. Collaborate with a cause (Non-profit)

Partner with a charitable organization. For every sale made on Black Friday, pledge a small portion to the cause. It adds a feel-good factor to the purchase and often sways buyers who are on the fence.

Teaming up with a charitable organization is an excellent strategy for businesses looking to blend commerce with cause. In the days leading up to Black Friday, promote your partnership extensively across all channels.

Inform your audience that for every sale made on Black Friday, a certain percentage or fixed amount will be donated to the chosen cause. Incorporating non-profit marketing strategies, such as sharing stories or missions related to the charity, can provide depth to the campaign, allowing customers to connect emotionally.

17. Offer exclusive member sales

If you have a membership or subscription model, provide these customers with an exclusive sale or an extra discount. It rewards them for their loyalty and may incentivize others to join the membership. Such exclusivity not only acknowledges and rewards their ongoing loyalty but also amplifies the perceived value of being a part of your membership community.

By spotlighting these special privileges, potential customers can see firsthand the benefits that come with subscribing or becoming a member. Furthermore, it encourages current members to renew or maintain their memberships, knowing that they’re privy to unique perks. This approach fortifies customer loyalty, ensures sustained revenue from memberships, and acts as a compelling marketing tool to attract potential subscribers.

18. Make use of augmented reality (AR) experience

Incorporate AR technology to offer a unique shopping experience. For fashion retailers, this could be a virtual try-on. For others, it could be an immersive product demonstration. It not only enhances the shopping experience but also creates buzz.

For fashion retailers, imagine the possibility of allowing customers to engage in a virtual try-on session. Rather than grappling with the tedious process of physically trying on multiple outfits, shoppers could effortlessly visualize how different garments look on them through their digital devices. This not only streamlines the selection process but also minimizes the hassle of returns due to fit or style dissatisfaction.

Beyond the realm of fashion, the potential applications of AR are vast. Retailers across various sectors can harness this technology to offer immersive product demonstrations. For instance, a furniture store could enable customers to virtually place a piece of furniture in their living space, assessing size, aesthetics, and fit before making a purchase decision. Similarly, a toy store could bring a toy to life, allowing children and parents to witness its functionalities in real-time.

19. Utilize referral discounts

One of the most powerful tools in a retailer’s arsenal is the trust and loyalty of its customers. When harnessed properly, this trust can be translated into tangible growth for your business, especially through the mechanism of referral discounts. As we approach major shopping events like Black Friday, leveraging referral-based promotions can be the difference between a standard sales day and a record-breaking one.

Referral discounts operate on a simple premise: reward your existing customers for bringing in new ones. By offering your loyal clientele an incentive to share their positive experiences with friends and family, you’re essentially multiplying your sales force without incurring the traditional costs of advertising. When a current customer refers a new buyer who then makes a Black Friday purchase, the referrer is granted a special discount on their subsequent buy. This not only encourages the initial referral but also ensures repeat business from your existing customers.

Encourage your customers to refer friends and family. If their referral makes a purchase on Black Friday, they get a special discount on their next purchase. This word-of-mouth promotion can exponentially increase your reach

20. Offer extended shopping hours or early access

Especially for brick-and-mortar stores, extending shopping hours can attract a larger crowd. Opening doors earlier than usual or keeping them open later can cater to different customer schedules. For online platforms, offering an “early access” window for a select group or even the public can generate buzz and initial sales momentum. Make sure to promote these special hours or access periods well in advance through various communication channels, allowing shoppers to plan their day accordingly

Black Friday marketing strategy examples by top retailers

Now that you know the best Black Friday promotion ideas, it’s time to take a look at an example of a winning Black Friday marketing strategy.

1. MeUndies is always on top of its Black Friday marketing game

The company created a unique Black Friday marketing strategy that involved an exclusive Facebook Live party that garnered over 13,000 views, with a 25% conversion rate. There was even a live DJ and a dance contest!

This marketing strategy led to a lot of word-of-mouth promotion because of how unique it was. In the end, over 660,000 people found out about the event.

2. Amazon’s “Countdown to Black Friday”

Amazon, the e-commerce behemoth, has mastered the art of extended Black Friday sales with its “Countdown to Black Friday.” Weeks before the actual day, Amazon begins offering “Deal of the Day” discounts on a range of products, building anticipation and ensuring that consumers check their site daily.

This strategy not only keeps Amazon at the top of shoppers’ minds but also spreads out the shopping frenzy over multiple days, reducing the strain on their logistics and ensuring a smoother customer experience.

3. Target’s Doorbusters and “Black Friday Preview Sale”

Target, a giant in the retail industry, often rolls out doorbuster deals, which are significant discounts available for a limited time, often when the store first opens. These deals are designed to attract large crowds, ensuring a surge of shoppers the moment doors open.

Additionally, in recent years, Target has also introduced a “Black Friday Preview Sale.” This event, typically held a couple of weeks before Black Friday, gives shoppers a chance to snag some Black Friday deals ahead of time. It’s a clever move that builds excitement and gives a taste of what’s to come, all while potentially spreading out in-store traffic.

Final words

In today’s competitive retail landscape, Black Friday marketing plays a pivotal role in driving holiday sales and consumer engagement. As shoppers eagerly anticipate the day to avail of hefty discounts, retailers must craft innovative and impactful marketing strategies to stand out.

Black Friday is a once-a-year opportunity that every small business should take advantage of. In fact, it’s likely that you will make the majority of your annual sales during Black Friday, or between Black Friday and Cyber Monday. With these top inspirational marketing ideas now in your possession, you can boost your sales even more by creating hype and offering incentives to your audience.

Top 25 Black Friday SaaS deals for 2023

Before we dive in and look at our selected black friday SaaS deals. Let’s have a look at the top 25 deals we found as of today. November 20, 2023.

1. Warmy.io: Offers a 50% discount on annual subscriptions for email reputation enhancement using AI, plus an additional year free with a one-year subscription. Valid from November 10th to December 10, 2023​​.
2. Typof: Provides a 70% discount on annual plans for its AI-powered e-commerce platform. Valid from November 15th to December 31, 2023​​.
3. BoldDesk: Offers 50% off on all yearly plans for their cloud-based ticketing software. Use the coupon code BLACKFRIDAY50 between November 1 and December 5, 2023​​.
4. Mailmodo: Offers a 20% discount on their annual plans for interactive email campaigns​​.
5. Qapita: Provides a 100% discount for CapTable Management and an additional $2,500 worth of credits. Offer valid between November 24 and December 31, 2023​​.
6. Upscale: Offers a 50% discount on their sales process transformation tool. Valid until December 31, 2023​​.
7. MailButler: Provides a 20% discount on all plans forever for email management. Use the coupon code mailbutler20warmy from November 20 to November 24​​.
8. Snov.io: Offers a 50% discount on the annual plan for email outreach and sales automation. Use the coupon code BLACKFRIDAY23 between November 20 and December 1, 2023​​.
9. MOZ: Provides a 35% discount on all plans for SEO tools. Offer valid until December 31, 2023​​.
10. Klear: Offers a 25% discount on all plans for influencer marketing​​.
11. Surfshark: Provides an 82% discount on a 2-year subscription for VPN services​​.
12. Weblium: Offers a 30% discount on the annual Pro subscription for website design. Valid between November 21 and November 30, 2023​​.
13. Consolto: Offers a 50% discount on yearly subscriptions for their video chat and CRM platform. Valid from November 15th to 28th, 2023​​.
14. Planly: Provides a 50% discount for the first month and 30% off for annual subscriptions on their social media management tool. Offer valid between November 20 and 30​​.
15. FS Poster: Offers a 30% discount for lifetime access to their WordPress plugin for social media auto-posting. Valid from November 20 to December 2​​.
16. Affiliate Booster: Provides a lifetime deal on Gutenberg Blocks for affiliate conversions with discounted prices for different site plans. Valid until November 30, 2023​​.
17. 5centsCDN: Offers extra credit for adding to your wallet, with two deal options available. Valid from November 14 to 30, 2023​​.
18. Booknetic: Provides a 50% discount for lifetime and 30% off for all add-ons. Offer valid from November 20 to December 2​​.
19. Woorise: Offers a 50% discount on any plan for their lead generation and marketing platform. Use the coupon BLACKFRIDAY between November 20 and 30​​.
20. EngageBay: Provides a 40% discount for life on all first-time purchases across all plans. Valid from November 14 to November 30, 2023​​.
21. Uxcel: Offers a 50% lifetime discount on annual plans and $75 off for professional certification. Deal valid from November 24th to 28th​​.
22. FounderPass: Provides a 25% discount for life on membership. The deal will go live the week of Black Friday. Use the code BF25LIFE​​.
23. Gumlet Video: Offers a Vimeo Alternative Lifetime Deal with different licensing tiers starting from $59. Valid from November 19-29, 2023​​.
24. Survicate: Provides an exclusive deal of 1 month free on yearly plans. Use the secret code “Feedback is the new black” between November 24-30, 2023​​.
25. Pictory.ai: Offers a 40% discount on annual standard, premium,

Email tools

When you’re emailing clients or potential partners, it’s not only important that your email looks professional, but also that it stands out. This next email app on sale for Black Friday and Cyber Monday is a great way to spice up your hum-drum emails while still maintaining a professional look. Sure, maybe we’re a little biased, but we think it’s one of the best email apps out there.

WiseStamp

Original price: $5.80 per user per month, billed annually
Discount: 50% off
Price after discount: $2.90 per user per month
How to get this deal: Click here.
Deal availability: Nov 22 to Nov 30, 2023

WiseStamp is an email signature generator designed to help you write the professional email signatures you need to stand out in your inbox. Thousands of companies trust WiseStamp to ensure that their email signatures are a conversion tool.

WiseStamp integrates with the most popular email providers for seamless service. The entire creation process is simply filling out the form, so you never need to worry about complex coding. Additionally, WiseStamp can supply unified email signatures across your company for a more professional impression.

For small businesses, WiseStamp is an amazing opportunity to convert. Not only do the signatures look professional to clients, but they also let you include links beautifully. Whether it is a ‘book a consultation’ or ‘check out our sales,’ you will see the difference.

For large businesses, WiseStamp signature management creates a uniform, professional look. Administrators can even create signatures for employees so that it is simply done when they are onboarded. It is the ultimate email signature manager.

SalesHandy

Original price: Original Price: Regular – $9, Plus – $22, Enterprise – $49, all prices are per user per month when billed annually
Discount:15% off on Regular, 25% off on Plus, and 40% off on Enterprise
Price after discount: Price After Discount: Regular – $7.65, Plus – $16.50, Enterprise – $29.40, all prices are per user per month when billed annually
How to get this deal: Click here – use code REGBFCM2021 for Regular, PLUSBFCM2021 for Plus, or ENTBFCM2021for Enterprise
Deal availability: Nov 15 to Dec 1, 2023

SalesHandy is a tool for emails, but not just any emails. This tool offers features to help you reach your leads and increase your conversion rates. The product features easy-to-use automation to make your life easier too.

With SalesHandy, sending emails and follow-ups is easy and individualized. You can set up general rules or custom ones with each email you receive so you never miss the optimal windows. You also receive a lot of data on client behavior you can use to set rules, such as any link clicks.

SalesHandy also offers insight into which prospects are most likely to buy. The program analyzes patterns and tells you how interested a given prospect is in your products or services. It is like having a second opinion without needing to fill them in.

SalesHandy integrates with your email management system and sends emails from your account, which means your marketing emails have a high deliverability rate.

Design tools

Biteable

Original price: Plus – $19, Ultimate – $49 per user when billed annually
Discount: Unknown
Price after discount: Unknown
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Bitable is a video creation platform perfect for TikToks, Instagram videos, and any other social media channel you can envision. The platform ensures that video creation is simple, even if you have no experience.

Bitable features an impressive collection of video templates and animation options to ensure that your video looks exactly how you envision it. Using these templates also ensures a professional appearance for all of your videos, which helps your conversions.

Customizing a video with Bitable is easy, and you do not need professional experience. The platform uses a drag-and-drop interface to move video elements. There is a useful library of options as well for the perfect custom video

PDFelement

Original price: Standard – $49, Pro $129 per year
Discount: Standard – 30%, Pro – 40%
Price after discount: Standard – $49, Pro – $79 per year
How to get this deal: Click here
Deal availability: Nov 29 to Dec 1, 2023

PDFelement is the best option for all varieties of PDF handling. It allows you to manage, edit, and collaborate on PDF documents wherever you are. PDFelement has team support, so you can use it across your business.

The program lets your team collaborate easily on everything from sales goals to marketing plans to HR onboarding. PDFelement is a versatile choice that lets you collaborate on anything from anywhere since it’s available on the three big devices.

PDFelement is a green choice for standard office paperwork. The platform offers a fantastic variety of features, and no one needs to print the pages off to make their comments clear. It is a win-win for you and the environment.

Adobe

Original price: Single – $39.99, Creative Cloud All – $79.99 per license per month
Discount: Expected 25% to 40%
Price after discount: Single – $24 to $30, Creative Cloud All – $48 to 60 per license per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Adobe is often viewed as the gold standard in design, and these applications have been dominant in the industry for years. Black Friday deals are a fantastic way to move into this software, no matter which applications you use in your business.

Whether you want to capabilities of Acrobat Pro or the sleep designs from Illustrator, Adobe offers a practical solution to your business problems. The plethora of apps also make it easier for your company to function since there is a lower learning curve between apps.

Adobe offers decades of experience supporting creative endeavors. The company aims to minimize the learning curve if this is your first Adobe purchase while maintaining capabilities that impress veteran users.

Pixelmator pro

Original price: $39.99
Discount: expected 25%
Price after discount: $29.99
How to get this deal: Click here
Deal availability: Nov 26 to Dec 3, 2023

Pixelmator Pro is a valuable and powerful image editing software. The program makes editing easy, so you can create the perfect photo without any previous experience. It offers many of the same corrections you find in more expensive software.

Additionally, Pixelmator Pro offers machine learning to speed up your projects. This advancement speeds up your editing and makes it more precise. These features mean your photos look even better, even if you cannot tell what changed.

Pixelmator Pro is built exclusively for Mac, with an app for iPhone as well. You should ensure your device is compatible before purchase. Otherwise, it is the perfect image editing software for your company.

Dele design

Original price: SEO Writer – $349, Web Developer – $449, Graphic Designer – $449, Multimedia Specialist – $749 per month when billed yearly
Discount: unavailable yet
Price after discount: unavailable yet
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Dele Designs is a fantastic possibility to consider to have your content created for you. Regardless of what specialty you need, this platform can help with a realistic monthly rate. Once you sign up, you will be assigned a team member to handle your requests.

Dele Designs is unique in that there is no limit to how much you can request each month. Whether it’s routine or holiday content, you will work with the same designer or writer to achieve your goals.

The company prides itself on availability and ensuring your satisfaction. The idea is that you can get what you want, when you want it, in a high-quality format. All you need to do is sign up for a plan and send a request.

Pixpa

Original price: 7$/month
Discount: 50%
Price after discount: $3.50/month
How to get this deal: Click here
Promo: Get coverage for unlimited devices with this promo code – BLFPIXPA50
Dates: 24th Nov – 4th Dec

Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with a built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.

Building your website on Pixpa is super easy. Begin by signing up for a 15-day full-featured trial. Pick a template of your choice as the starting point. Pixpa offers a multitude of stunning, pixel-perfect, mobile-friendly templates. You can customize your site design using a simple & powerful visual style editor. Adding pages to your website is a breeze with Pixpa’s drag-and-drop page builder.

With a host of built-in tools such as SEO manager, Marketing Popups, Announcement Bar, and much more, you don’t need any extra plugins to start growing your traffic and converting more leads.

Google workspace tools

Business starter

Original price: $6 per user per month
Discount: Expected 10%
Price after discount: $5.50 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

This plan is an amazing option when you’re starting your business or if you choose to remain small. It offers all the applications traditionally associated with Google for one price, plus basic account security.

The significant difference between this and other Google Workspace tiers is the restrictions. If you plan to host meetings with more than 100 participants, for example, this is not the right tier for your needs. Similarly, if you plan to use Google Cloud for more than 30 GB, you will need to upgrade.

Business Standard

Original price: $12 per user per month
Discount: Expected 10%
Price after discount: $10.80 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Business Standard is the most common choice for business owners, and it offers many improvements over Starter. While it offers access to the typical Google app suite, this Workspace option has added features like extra storage.

Additionally, Business Standard offers more for meetings. These include an increase to 150 participants and the ability to record meetings for later viewing. These options combined with the increased support and storage make this a worthwhile investment.

Business plus

Original price: $18 per user per month
Discount: Expected 10%
Price after discount: $16.20 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Business Plus has many valuable features not available in other tiers. For example, there is more available storage and more available meeting participants, which is perfect if you are targeting a large audience.

There are also many tracking features available with this package so you can get more customer data. Things like audience tracking during your meeting can provide invaluable feedback, and the other features help you maximize the potential gains.

Office 365 tools

Microsoft Office 365 personal

Original price: $69.99 annually
Discount: Expected 15%
Price after discount: $60
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

Personal is a suitable place to start whether you are a solopreneur or just beginning your company. This package includes one installation for any type of computer so you can access all the apps in the Microsoft 365 suite.

This choice contains typical programs like Word, Excel, and Outlook. However, it does not include some of the more specialized programs like Microsoft Access. If you need these programs to complete your work, consider another tier.

Microsoft Office 365 Business standard

Original price: $12.50 per user per month
Discount: expected 15%
Price after discount: $10.60 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

Business Standard offers everything you need for a small to medium office. It features both mobile and desktop options as well as access to all the Microsoft applications. That includes Publisher and Access, which are missing from lower tiers.

Business Standard offers numerous other features to help you grow as a company. Details like webinar hosting and reporting tools can supercharge your conversions. It is the best of both worlds in a Microsoft product.

Microsoft Office 365 Business premium

Original price: $20 per user per month
Discount: Expected 15%
Price after discount: $17 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

This tier includes everything from the previous tiers and a few extras. This is the option you need to protect your company of any size. The package offers access control, data control, and advanced security to make sure your business remains open.

In addition, this tier offers built-in cyber threat protection. It is another layer of defense for your company and makes your life easier. By choosing Business Premium, you are potentially saving yourself many headaches.

Branding Tools

Smarterqueue

Original price: Solo – $16.99, Business – $33.99, Agency – $67.99 per month when billed annually
Discount: 20% paid monthly, 30% paid annually
Price after discount: Solo – $11.99 to $13.60, Business – $23.80 to $27.20, Agency – $47.60 to $54.40
How to get this deal: Click here
Deal availability: Nov 26 to Nov 29, 2023

Smarterqueue is an amazing social media scheduler packed with additional features. The top feature is the ability to control the queue for any connected social media platform. With this, you can lay out your company’s content months in advance or recycle your old content.

This software features many content options, including a research tool for third-party content. You can also plan first comments on Instagram, make changes using Canva’s intuitive design window, or share variations of the same post quickly.

Smarterqueue makes your company’s digital life easier. It also helps you keep track of how what you plan performs rather than simply posting it. The in-depth reports offer a window into how your company is doing overtime, which allows you to maximize your strategies.

With Smarterqueue, your channels always have content posted at consistent times. This strategy tends to improve your standing with search algorithms for more visibility. Combined with evergreen content, your followers will never get bored.

Brand24

Original price: Plus $59, Premium $119, Max $299
Discount: 50% off of any plan for 3 months
Price after discount: Depends on the plan you choose.
How to get this deal: Click here
Deal availability: November 26-29

Brand24 is an easy-to-use, cost-effective, and dependable social media monitoring service. It assists businesses of all sizes in discovering and analyzing online discussions about their brands, products, and competition.

It gathers data from social media, news, blogs, videos, podcasts, reviews, etc. This tool will allow you to avoid social media and PR crises, gather customer insight, find important influencers, and track your campaign performance.

Woorise

Original price: Basic – $23, Grow – $39, Pro – $79, all prices are per month when billed annually
Discount: 50% off annual
Price after discount: Basic – $11.5o, Grow – $19.50, Pro – $39.5, all prices are per month when billed annually
How to get this deal: Click here
Deal availability: Nov 22 to Dec 2, 2023

Woorise is an all-in-one solution for marketing and lead generation. The platform features many integrations to help you make the most of your investment. With it, you can create everything from landing pages to giveaways.

Woorise can handle everything from the initial email to the sale. It integrates with popular payment processors, including Stripe and PayPal. This convenience saves you time and money that you could better devote to other business endeavors.

This platform also offers proven templates so that you can achieve a professional appearance without hiring a graphic designer. From surveys to checkout pages, what you create will be beautiful and help your business on this platform.

If you are worried it sounds too good to be true, it is not. Woorise has the features you need, from drag and drop design to fantastic language support to analytics. It truly is a one-stop-shop for your needs.

CallHippo

Original price: Premium – $40 per user per month
Discount: 25% off platinum plans
Price after discount: $30 per user per month
How to get this deal: Click here and use code BFDEALS25
Deal availability: Nov 26 to Nov 29, 2023

CallHippo is a virtual phone system that runs over the internet, which means your employees can access it from anywhere with a connection. These systems are becoming more prevalent, and CallHippo is at the forefront of innovation.

Due to the nature of the system, CallHippo can provide clear calls for marketing, sales, and customer support. CallHippo enhances the functionality of these features rather than detracting from them. The fact that it is easy to use is a bonus.

CallHippo does offer some AI assessments if desired. These can measure the efficacy of client calls in seconds rather than paying for someone to review the logs. Combined with the analytics system, you have all the data you need to make decisions.

This system can handle all of your business voice needs now and a few you may have in the future. CallHippo is also still innovating and improving the phone system, so you can do even better with what you use the phones for.

NetHunt CRM

Original price: Basic – $24, Business – $48, Advanced – $96, all prices are per user per month when billed annually
Discount: 40% off annual plans
Price After Discount: Basic – $14.40, Business – $28.80, Advanced – $57.60, all prices are per user per month when billed annually
How to get this deal: Click here
Deal availability: Nov 26 to Nov 29, 2023

NetHunt CRM is an amazing CRM tool that makes any sales or marketing team’s job easier. It offers seamless integrations with Gmail and LinkedIn to nurture customers and manage leads, ultimately leading to more conversions.

NetHunt CRM also automates the entire customer journey for a smooth, consistent experience. From first contact to final sale, your team knows exactly what to expect and when to expect it. In fact, this option frees up your team’s time for more diverse tasks.

This CRM also makes data entry a thing of the past by synchronizing contacts at regular intervals. Using a clean and easily searchable database, NetHunt CRM ensures there are no duplicate entries for customers. That helps teams maximize their time.

NetHunt CRM also comes with a detailed reporting suite. This takes all the data from other aspects of the CRM and compiles them for your analysis. The data is easy to see, and you can select custom ranges to see the effects any changes you make have. It is a great choice for your CRM when you’re ready to grow.

Conclusion

There are many SaaS Black Friday deals to be excited about. These amazing opportunities only come once a year, and it is best to consider carefully which will best benefit your business in the long term. It is not a question of whether should you invest, but in what.

Our advice is to begin considering where your problem spots have been for the past couple of months. For example, is it in sales growth? Is it in signing contracts? Once you know this one spot, you can find the right SaaS Black Friday deal to fix the problem.

Did we miss a SaaS Black Friday deal you were excited about? Let us know so we can share it with others and help all businesses thrive in the coming year.

1. Do some research

Do quite a bit of research before Black Friday rolls around. This should include picking out things that you already know you want. Having a wishlist can significantly reduce the amount of time spent researching once it’s Black Friday. This is important since the sales will only be around for a limited period, making any time spent on product research being time wasted.

Some details to consider jotting down are the product codes. Make a note of these before you head into the physical storefront, go onto their online shop, or however you decide to go shopping. There are several different ways you can go about this. One way is to head over to a retailer’s website or download their app (if they have one).

Overall, the key here is to do your research beforehand so that you know what you want before Black Friday comes around.

2. Sign up for newsletters

Sign up for as many store newsletters as possible! You may want to find out ahead of time if they are holding a Black Friday sale. However, the chances are very high that most shops will take advantage of this high holy day of the consumer holidays.

There are also unique newsletters, like the one from BlackFriday.com, that you can subscribe to that include deals from many different retailers, where you can receive alerts for new deals hitting the web. They will update you and let you know when the best deals are announced by sending you an email.

Learn about the latest deals before others do so that you can take action quickly. Some items will sell out very fast, which means the sooner you know about a deal, the better chance you have of getting the product on sale.

3. Download the coupon app

The Coupons App is available on both Google Play and the Apple App Store. This great app notifies you when coupons are about to expire. It helps you catch those great deals before they are gone for good.

It can also automatically apply promo codes to your items when you’re checking out at one of the thousands of participating online retailers. You also get a chance to win free item giveaways near you. Amazon price drop alerts and produce price history are also available to you, so you only pay the price you want for products available on Amazon.

Beyond just tracking coupons, the app offers a convenient feature that automatically applies available promo codes to your shopping cart during online checkouts, streamlining the process at a vast array of participating e-commerce stores. This means less time searching for codes and more time enjoying the discounts.

For those who love freebies, the app provides access to local giveaways. This could be anything from complimentary food items at a nearby restaurant to a free trial of a new service, making every outing an opportunity to snag a deal.

For Amazon shoppers, the app takes it a step further by offering price drop alerts. This feature lets you monitor the prices of your desired items and notifies you when they dip, ensuring you purchase at the most opportune, wallet-friendly time. It also tracks price history, providing insight into pricing trends to help you determine the best moment to buy.

By combining all these features, The Coupons App serves as a comprehensive digital ally for both your in-store and online shopping adventures, always working to help you secure the best possible prices.

4. Take advantage of loyalty card programs

Loyalty card programs have been around for a long time. That’s because they are still one of the most effective ways to get customers to keep spending their money at the same stores. Companies in a wide array of industries offer loyalty cards that also usually come with extra perks and rewards.

There are also uniquely innovative options involving loyalty card programs you will want to keep in mind. 2 of the ones we like are Flipp and Phyre.

• Flipp – Add coupons directly to your loyalty cards. When you use Flipp, you no longer have to carry all of those bulky loyalty cards around with you. Flipp acts like a digital wallet for your loyalty cards. Add your favorite cards to the app and clip coupons digitally so you can save them when you’re in the store.
  
• Phyre – a fintech company that has an app that lets you digitize your loyalty cards to use them directly from your smartphone. As with Flipp, you no longer need to carry around all of those plastic cards with you. There are also other features of the Phyre app that include the tracking of spending, offers from retailers, and the ability to use vouchers and coupons when you are buying something.

5. Get a retailer credit card

Retailers have increasingly been offering credit cards that offer perks like cashback services. Rakuten is a massive online retailer that now offers its own cashback Visa credit card. Whenever you buy something, you will get some money back. Now, that’s a great offer!

6. Use price comparison sites

Comparing prices before buying something will help you avoid paying more than you should be. Scanbuy is an online tool that helps you compare prices between different retailers to get the best deals out there. Don’t be afraid to bargain! There’s plenty of competition out there, so you can find the best deals and snag them.

7. Read return policies

Before purchasing anything, double-check the store return policy. After all, you wouldn’t want to buy something you weren’t sure you could return if you didn’t want it for some reason, especially if you spent a whole lot of money on it. Thankfully, in the spirit of trying to beat out their competitors, some stores have been extending their returns until the end of January, like Amazon.

8. Keep all receipts

Make sure you are always getting a receipt for your Black Friday purchases. When you buy from only one store, this is easy, but you really need to stay on top of the physical receipts. If you want to exchange something or deduct an item from your business tax returns, you will need the receipts.

9. Head to social media

One of the last Black Friday tips for small businesses we have is to head over to the social media pages of your favorite retailers and see if they are offering any exclusive deals or are running special promotions. When you like/follow a retailer’s social media page, you may sometimes get alerted to Black Friday discounts and offers and know about them before others do.

10. Maintain a Black Friday budget

It’s easy to get carried away in the Black Friday frenzy of deals everywhere. That’s why our last tip for how to plan for Black Friday is to create and maintain a budget for Black Friday. Decide ahead of time how much you are willing to spend and avoid going over it. Avoid those impulse buys that can add up really fast.

Final thoughts

When you keep these Black Friday shopping tips in mind, you are making sure you spend as little money, on as many quality products, as possible.

If you have a small business, you will want to get shopping right now so you can still benefit from these Black Friday shopping tips. The more you are exposed to the marketing tactics that other businesses use, the more you know about what potential persuasive advertising techniques you can use for your own business.

Happy Black Friday shopping!