So In this article, we will explain how you can see your list of email subscriptions on Gmail and how to unsubscribe from an email list. We’ll explain how to do this on both a desktop computer and your mobile device, as well as how to bulk unsubscribe from Gmail. We’ll also touch upon some of the top Gmail unsubscribe tools and apps and how they can help you with unwanted emails.

How to see a list of subscriptions in Gmail

Before we get started on how to unsubscribe from individual emails, we will first go over how you can see all your existing Gmail subscriptions in one place. Here is a step-by-step guide on how to find them:

1. Log in to your Google account (note that this is different from your Gmail account).
2. On the left, click “Payments and Subscriptions.”
3. Click “Manage Subscriptions,” and you will see all your current subscriptions.

Before we get started on how to unsubscribe from individual emails, we will first go over how you can see all your existing Gmail subscriptions in one place. Here is a step-by-step guide on how to find them:

1. Log in to your Google account (note that this is different from your Gmail account).
2. On the left, click “Payments and Subscriptions.”
3. Click “Manage Subscriptions,” and you will see all your current subscriptions.

How to unsubscribe from emails in Gmail on desktop

Here’s how to unsubscribe from those pesky emails clogging up your inbox if you are using Gmail on a desktop computer:

1. Log in to Gmail.
2. Open up the subscription email that you’d like to cancel.
3. Next to the sender’s email address at the top, you’ll see “Unsubscribe.” Click on that.
4. The next step asks you to confirm your actions – click the “Unsubscribe” square in blue to finalize the steps.

How to unsubscribe from emails in Gmail on your mobile device

Waiting in a long line at the grocery store? What a great time to take a look at unsubscribing from all those emails you don’t need!

Regularly unsubscribing from unwanted emails is especially important if you are working with a professional email account and want to stay focused on the emails that matter. However, unsubscribing from unwanted newsletters and email lists can be helpful for the environment too. According to recent studies, an estimated three tons of CO2 is emitted due to sending unwanted emails.

Here’s how to unsubscribe from emails using the Gmail mobile app on your smartphone or tablet:

1. Open up the Gmail app.
2. Tap on the email that you’d like to unsubscribe from.
3. Click the three vertical dots.
4. Click “Unsubscribe.”
5. You’ll be asked to confirm this action and click “Unsubscribe” a second time to finish the unsubscribe request

The Gmail unsubscribe button explained

Gmail’s unsubscribe button is a convenient way to unsubscribe from marketing email lists. 

In the past, you’d have to search your inbox and go through the email to find the unsubscribe link, only to be brought to a different website. You would then have to enter your email address on the website to confirm the action, and in many cases, the email sender would ask you to complete a questionnaire before removing you from their list.

Furthermore, if someone was looking to unsubscribe from an email they weren’t familiar with, they ran the risk of clicking on a malicious link while trying to locate the “unsubscribe” button. Clicking on this malicious link could have led to hackers gaining access to that email address, which, in turn, could have led to identity theft, financial blackmail, and social engineering attacks. 

Fortunately, some of this risk is removed with the Gmail unsubscribe feature, and the unsubscribe process is made much easier. But how exactly does it work?

There are several ways that the Gmail unsubscribe feature works. For example, Gmail will search the body of the email for the word “unsubscribe” and detect the link to which this word is attached. Once you select “unsubscribe,” you may be taken to that link to leave an email list. In this case, you’re still required to visit the outside link and perform the additional steps, although it is easier than hunting for the “unsubscribe” button in the email yourself.

The Gmail unsubscribe header

Using the List-Unsubscribe header method will automatically send an email with the words “unsubscribe” to the email sender. Attached to the email’s metadata, this header will provide a way to unsubscribe in a machine-readable format. The header can come in different formats, but usually, it will provide a “mailto” code and unsubscribe URL.

Gmail will commonly send an email address to the “mailto” email provided with the subject line “Unsubscribe.” You can check your “Sent” email folder to test if this command worked.

Gmail unsubscribe link

The Gmail unsubscribe feature via the link uses the content within the email to identify the correct unsubscribe link. However, if the email is in an unusual format or contains unusual wording, sometimes the link can be missed. For example, if an email has an unsubscribe link that says, “Don’t want to hear from us anymore?” Gmail might miss this as the “unsubscribe” link.  

Can I Mass unsubscribe from Gmail emails?

Have you ever wondered if you could bulk unsubscribe Gmail emails? This would be a convenient way to unsubscribe from all those mailing lists you don’t want to hear from again. Bulk unsubscribing is also a great way to manage your emails, be they personal or professional. 

Unfortunately, the Gmail unsubscribe feature doesn’t allow users to leave multiple email lists at once – you have to unsubscribe from each list individually. However, there are many Gmail unsubscribe tools and apps that make the bulk unsubscribe process easier.

Gmail unsubscribe tools and apps

Many third-party applications offer the ability to bulk unsubscribe from Gmail. Here are the top 5 tools and apps you can use for unsubscribing from Gmail emails.

1. Unroll.me

Unroll.me is an app that allows you to bulk unsubscribe from Gmail emails, among other features. Additionally, the app’s “Rollup” feature condenses emails from frequent senders into a separate file, so it does not clutter your inbox. This feature is perfect for people who still want to retain the ability to read emails when needed but don’t want frequent emails clogging up their inboxes. 

2. Cleanfox

Cleanfox is another free app that will scan your inbox to help you identify emails to unsubscribe from. This app prides itself on helping people lower their carbon footprint by preventing unwanted emails from being sent to their inboxes. 

3. Instaclean

Instaclean is another bulk unsubscribe Gmail app highlighting how cleaning your inbox and unsubscribing from emails is an eco-friendly choice. Instaclean sorts all your newsletters and emails from your inbox based on usage rate to identify which ones you may want to unsubscribe from. With this app, you can even receive “coins” that allow you to plant a sapling to give back to the environment.

4. Edison Email

Edison’s app, simply called “Email” on the Google Play Store, allows you to consolidate email inboxes from different providers. The app also offers bulk unsubscribe features and subscription management tools, plus it blocks email tracking pixels for those concerned with privacy.

5. Clean Email

Clean email is an app that is also highly focused on privacy, keeping the data of its users as safe as possible. The app sifts through your inbox, identifying emails to unsubscribe from so you can prioritize the important ones. You can also set up certain emails to be instantly marked as “read” and auto-archived for future reference or opt to get a daily summary to see what you’ve skipped.

Conclusion

Managing your inbox doesn’t have to be stressful and time-consuming; using Gmail’s unsubscribe feature, you can easily unsubscribe from unwanted emails. If sifting through each email individually takes up too much time, you can always use a top-rated third-party app that can do some of that work for you. 

Keeping your inbox organized and decluttered can make a huge difference in your productivity, eliminating distractions to help you focus on the stuff that matters.

The post How to unsubscribe Gmail Emails appeared first on WiseStamp.

What are Outlook rules used for?

Outlook rules are used to automatically organize your inbox or to keep you up to date regarding certain important messages. For example, you can set up a rule to automatically separate and forward emails from your colleagues, boss, clients, and vendors into separate email folders

Organizing your emails in this way prevents you from missing an important email or not reading it on time. It can also help you separate the high-priority emails that require action from the information-only emails that can be read later.

What can you do with different rules in Outlook?

There are a lot of helpful ways to use Outlook rules. You can use an Outlook rule to automatically move an email into an inbox based on whether it comes from a particular sender or includes a specific word or phrase. You can also use it to automatically flag or forward emails for follow-up. You can even use Outlook rules to play a special sound when you receive a certain email or arrange for alerts to be sent to your mobile device.

Outlook rules are a great way to stay on top of your emails – they can set up your inbox so it organizes itself! Along with setting up read receipts, Outlook rules can help enhance email communication.

Outlook rules examples 

There are many examples of Outlook rules. You can create any custom rule based on a condition, apply a specific action and even create exceptions for the rule. Outlook rules are a great way to ensure successful email management.

Outlook rule condition example

Outlook Rules have three parts:

1. Conditions: based on things such as the sender, words in the email, or the recipient, are used to determine which email receives an action and which does not. Once the condition in the email is identified, the action can be anything, such as forwarding, organizing, deleting, or flagging the email.

2. Actions: Once a condition is met, Outlook will perform the action without prompting or intervention from the user. Actions include:

• moving the email to a specific folder
• categorizing an email
• Deleting unwanted emails
• forwarding emails
• flagging emails

3. Exceptions: allow you to fine-tune your Outlook rules. For example, let’s say you want to flag all emails from your boss for follow-up and send them to a special folder for action, but you only want to do this with emails sent directly to you. You can set up an Outlook rule for all emails from your boss (that’s the condition) but exclude any emails from them that are sent en masse (that is the exception).

Here are some examples of the top Outlook rules that are most commonly used.

1. Automatically move certain emails to a folder based on an Outlook rule

You know it’s important to stay up to date with industry news, but keeping up with what’s new in your own business is most important! You can set up an Outlook rule to move all newsletters or email lists you’ve subscribed to into a different folder so you can look at them later when you have more time.

Alternatively, you can set up an Outlook rule to move priority emails to a specific inbox so you can look at them as soon as possible. That way, if you’re short on time, you know which folder to check first so that you get to the most important messages early in your day. 

2. Automatically delete emails based on an Outlook rule

You may regularly receive emails that aren’t relevant to you. This may be because you are on a company-wide mailing list and are CCed on emails from other departments. It could also be because you’ve signed up for an email list that you can’t unsubscribe from. In such scenarios, you can set up an Outlook rule to automatically delete these messages.

3. Automatically flag or forward certain emails based on Outlook rules

Many email users rely on Outlook’s flagging system to identify emails for follow-up. You can skip a step and stop manually checking off that red flag for follow-up by setting up an Outlook rule that automatically does that for you. For example, you can use this rule to automatically flag emails from VIP clients to ensure you can read them as soon as possible.

If you work with an assistant or a secretary, you can also use Outlook rules to forward certain messages. Let’s say you have a new employee just beginning onboarding or training. You can set up a rule for all their emails to be automatically sent to your assistant for action, delegating smaller tasks related to new hires, so they get actioned more quickly.

forward certain emails based on Outlook rules example:

You can also use this rule to make special clients or employees feel like they are getting extra attention. When they email the company’s owner with a question about a product or special request, it can be immediately forwarded to an employee who can take care of it. Customers will feel more valued because they will feel as if it is the owner of the company who is personally actioning their request. 

Setting up alerts will ensure good digital citizenship by helping you quickly respond to important messages with the right information. This feature can be especially helpful if you work with many people that depend on your quick response and action, such as if you work for a nonprofit, a healthcare organization, or in the field of law. 

4. Automatically play a special sound as an alert for certain emails

Many people remember the “You Got Mail!” alerts during the early days of email and how exciting it was to receive your first email message. That excitement quickly wore off when businesses and individuals started using email for almost everything. However, setting up special sound alerts to play when you receive an email from your boss or an important customer can help you prioritize your workload without sifting through hundreds of messages. It can also help you avoid listening to sound alerts for every email you receive.

How to create a rule in Outlook

Here’s a quick and simple step-by-step guide on how you can create your own Outlook rule.

1. Locate the “Settings” tab on the upper level.
2. Select “View All Outlook Settings”
3. Click mail
4. Click “Rules.”

1. Locate the “File” tab on the upper left.
2. Click “Manage Rules & Alerts.”
3. Click “Add New Rule.”

From here, you can choose between the most common rules (templates) or create your own rule. See the steps below depending on whether you want to apply a common rule or create one of your own.

Creating an Outlook rule from a template

1. Select which template you would like to apply from either the “stay up to date” or the “stay organized” column. Click “Next.”
2. Move on to Step 2: Edit the rule description. Click on the relevant underlined value and click “Next.”
3. Select conditions (the criteria under which the correct emails for actions will be identified) in Step 1: Select conditions. Click on one of the presented values.
4. Enter the specifics for the values within Step 2: Edit the rule description. Click “Next.”
5. Enter exceptions for the rule in Step 1: Select Exceptions if necessary. Click “Next.”
6. Choose values for the underlined text under Step 2: Edit the rule description. Click “Next.”
7. Enter a name for your rule under Step 1: Specify a name for this rule.
8. Select additional actions, if applicable, under Step 2: Setup rule options.
9. Click “Finish.” Voila! You’re done setting up your rule from a template.

Creating a new or custom Outlook rule

1. Click on the “File” tab.
2. Select “Manage Rules & Alerts.”
3. Click on “New Rule.”
4. Select “Start from a blank rule,” then pick either “apply the rule to messages I send” or “apply the rule to messages I receive.” Click “Next.”
5. Specify the conditions that must be met for the rule under Step 1: Select conditions.
6. Specify the value of any underlying condition for the rule under Step 2: Edit the rule description. Click “Next.”
7. Choose what you want to do with the message under Step 1: Select action(s).
8. Under Step 2: Edit the rule description, and define the value of the underlined actions. Click “Next.”
9. Add exceptions under Step 1: Select exception(s) if applicable.
10. Fill in any underlined values under Step 2. Click “Next.”
11. Enter a name for your new rule under the Finish Rule Setup section.
12. Click “Finish.”

Outlook rules wildcard

Some data platforms allow you to use a wildcard to search a wide variety of data not entirely specified by the text you’ve entered. For example, if you want to search for all words beginning with the letters “ace,” you can commonly enter ace* to run the search on this.

However, Outlook does not allow the use of wildcards. That means you must be very specific regarding the words or phrases you want to use for your Outlook rules.

How to create a rule from a message

Do you already have an email in front of you that you’d like to set up a rule for? It’s easy to set up a rule for an existing message.

1. Right-click an existing message and click “Rules” > “Create Rule.”
2. Select a condition and what to do with the message based on the condition. This is similar to the steps you’d take to select a template for a rule.
3. After creating the rule, select “OK.”
4. Click “Run this new rule now on messages already in the current folder checkbox,” and select “OK.” This will set up the rule for both new and existing messages in the folder.

Check out this great video tutorial on how to create rules in outlook

Video by Kevin Stratvert 

How to manage rules in Outlook

Here’s how you can edit your existing rules in Outlook.

How to edit rules in Outlook

1. Click “File” > “Manage Rules & Alerts.”
2. Check the box next to the rule that you want to edit.
3. Click “Change Rule,” then click the type of modification you want to make, and complete the steps.

How to delete Outlook rules

1. Click “File.”
2. Select “Manage Rules & Alerts.”
3. In the pop-up box, select the rule you’d like to remove, select it and then click “Delete.”

How to export an Outlook rule

If you want to export your Outlook rule so that others on your team can use it, you can easily do it by following the steps below.

1. Click “File.”
2. Click “Manage Rules & Alerts.”
3. Click “Export rules.”
4. Select the folder where you want to save the rules file, and then in the File name box, enter a name for the set of rules you want to export.
5. Click “Save.”

How to import an Outlook rule

If you want to set up rules on your inbox that have been given to you by a colleague, you can import their rules.

1. Click “File.”
2. Click “Manage Rules & Alerts.”
3. Click “Import rules.”
4. Select the rule you want to import and then click “Open.”

Outlook rule to forward emails/automatic forwarding in Outlook

You can automatically forward your emails by setting up Outlook rules. This is great if you want to read and respond to messages from a separate email account or want someone else, like an assistant or colleague, to receive and respond to the email on your behalf.

1. Click “Settings – View all Outlook Settings” on the top of the page.
2. Select “Mail – Forwarding.”
3. Click “Enable forwarding” and enter the forwarding email address.
4. Select “Save.”
5. Select “Keep a copy of the forwarded messages” if you want the original email message to remain retrievable in your inbox.

Are your Outlook rules not working?

If an Outlook rule is set up incorrectly, go back to the edit window and make sure the rule works properly.

1. Click “File.”
2. Click “Manage Rules & Alerts.”
3. You will see the rule that is having problems because it will be in red font. Check the box next to the rule in red.
4. Edit the rule as needed and click “OK.”

Conclusion

Outlook rules can help you save time by organizing your emails for you and actioning certain items automatically. They are easy to set up, edit, and delete, so there’s no reason not to use them, especially if you deal with many emails every day.

The post The ultimate guide to Outlook Rules appeared first on WiseStamp.

Tone can be hard to gauge over email, which means sometimes things can get lost in translation leading to unwanted misunderstandings. When sending professional emails especially, you want to give off the right impression and stick to workplace etiquette.

Even if you are diligent about editing the body of your emails, ending an email with the wrong phrase can affect the delivery of your entire message. You don’t want your parting words to inadvertently disregard everything that came before them!

The words you leave your readers with are just as important as the ones you start with, if not more. Your final words will leave a lasting impression, and you want that impression to be a good one. 

If ending your emails is a struggle, we’ve got you covered with tips and phrases for ending all types of emails. 

Why is email closing important?

After spending time crafting a well-thought-out email, it might be tempting to just slap on any ending so you can send it on its way, but this could not be more wrong! 

It might be hard to remember, but when sending emails you are interacting with real people. As with any interaction between two people, the way it ends will likely influence future interactions.

Imagine having a business meeting that ends with the other person saying something weird or out of place and then just walking away. You will probably end up remembering the way the meeting ended more than what took place throughout. 

Will you want to work with this person in the future? Probably not, and you definitely won’t want to work with them on the spot. 

The way you end your emails can mean the difference between positive or negative brand impression, and how or if you will receive a response. 

What to include in the email closing

Depending on who the recipient of the email is, you will want to tweak your email closing to fit the situation. However, there are a few things that you should always include when ending an email.

Call to action

This is your chance to initiate an immediate response or action from the reader. You want to make sure that your email isn’t just read and forgotten. 

It can be something as simple as, “Awaiting your response,” or “Looking forward to hearing from you.” If your reader knows that you are anticipating something in return, they will be more likely to respond.

Email sign off

This part is probably what comes to mind for most people when they think of ending an email. The email sign off is usually one word like “Best,” or “Regards,” depending on the context of the email. 

Grammar can be a killer, so know that you should always put a comma after your sign off.

First and last name

Even if you have already introduced yourself to your recipient, it is always important to end your emails with your full name. This way the information is accessible to the reader, just in case they forgot. 

The more times someone sees your name, the more likely they are to remember it. This will also make it easy for the person to respond without having to go through the trouble of figuring out who they are communicating with.

If relevant, you can also include your job title under your full name to give the recipient some extra context.

Contact information

It is always nice to include additional contact information when ending an email. This way, if someone prefers to speak on the phone rather than write an email response, they will be able to do so.

If you are using an email signature, this part of the closing will be taken care of. Email signatures are good for identifying you with your company or brand, and providing contact information so that you don’t have to add it manually at the end of every email.

Email sign off types

Different people merit different types of email sign-offs. Being super formal doesn’t always fit the situation, like if you are talking to someone that you already have a close relationship with. On the other hand, being too casual with someone in the wrong situation can be seen as unprofessional. 

You will need to learn how to read the situation to know what type of response is appropriate. 

Here are some examples of different types of email sign-offs to help you avoid uncomfortable faux pas.

Email closing for formal business

When ending a formal business email, you want to make sure to come across as professional and put together as possible. These types of emails are crucial for building business relationships, so you will want to triple-check your spelling and grammar and stick to the basics. 

You also do not want to be too casual when ending formal business emails. You definitely don’t want to sign off on these types of emails with a, “peace out!” or “XOXO.”

Email closing for friendly business 

When sending a work related email to a close colleague or work friend, you can end things a little more friendly than you would with a traditional formal business email.

Don’t go off the rails here, you are still in a work setting and should stick to professional email etiquette. Also, if you’re on the fence about sending a friendly email or a more formal closing, it is always better to stay on the safe side and go the formal route. 

Semi-professional email closing

Semi-professional email closings are those that can be used in pretty much any context. They are neutral enough to be viewed as professional but are not too casual. 

These can be used for returning clients or ongoing business relationships in which you are acquainted with the recipient but still want to maintain a professional tone. 

Email closing with gratitude

Ending an email with gratitude is common practice and for good reason. You want to thank your recipient for taking valuable time to read what you have sent. This is especially true if you are asking for something specific in the body of the email. 

However, you don’t want to pour on the gratitude too much. Saying thank you five times in one email is overkill, but closing out your email with appreciation is a nice gesture.

Bad sign-off email closings

We’ve covered the good, now let’s review how NOT to end your emails. 

First of all, don’t skip the sign-off. Many people, especially those sending emails from their mobile phones, leave their emails with the automated, “Sent from my iPhone” signature. 

It might take a bit more effort to change this on your phone, but it is worth it. Leaving the automated signature looks lazy and you don’t want to come across that way, especially when writing formal emails. 

It might be tempting to get creative or be funny when ending an email. While this is okay sometimes, it is usually a better idea to stick to the professional way of ending emails. You don’t want to misread a situation and send something that could end up doing more harm than good.

General rules regarding email closings 

Always consider your relationship to the recipient when deciding how to end your email. As we mentioned earlier, it is always better to play it safe if you are unsure of how formal to be. 

You should put in the effort to personalize your sign-offs. You don’t want to send the same thing every time, especially if you are communicating often over email. Make your readers feel seen!

The way you end your email should fit with the rest of the email’s tone. Don’t end an apology email with an overly friendly sign-off, for example.

Don’t be afraid to try out different email closings (within reason). The best way to learn what sign-off people respond the best is by testing. Send out A/B tests until you figure out what works best for you.

Cool sign off phrases

Occasionally you will have a chance to have some fun with your sign off phrases. If you are communicating with someone who knows you well, humor can even be used to deepen the relationship. 

While you want to end your emails on a good note, once you learn the basics, the rest is pretty intuitive. Keep in mind who your audience is and remember that there is a time and place for fun, just not when signing off on every email

The post Ultimate guide on how to end an email appeared first on WiseStamp.

If you want to know how to get a business email, then you are in the right place. In this user guide, we’ll discuss what a business email address is, why you need one, how to get one, as well as tips and best practices to make the most of your business email. 

What is a business email address?

A business email address is an email account that uses your company name instead of your email provider’s domain. 

For example, jenny@sears.com is a business email address that uses a business name as the domain, while jenny@gmail.com uses a general domain.

A business email address is used to communicate with customers, communicate internally, and sign up for business accounts using your email across the web. 

Why do you need a business email

Having a business email address that uses your company name allows customers to easily identify you, establishing your brand’s identity and building credibility across your email recipients. 

Email is the most popular way that people communicate with the brands that they love. Recent reports show that on average, 67% of people feel that email is the most personal communication channel to receive messages from businesses and organizations. 

So if you have a small business, then you need a business email. Of course, you may have started out your business using your personal email address, but now that your business is picking up, it’s time to upgrade to a professional business email account. 

Since B2C and B2B brands communicate with leads and customers primarily via email, it’s important to understand business email from a consumer’s perspective. This is crucial as the purchasing power of the average consumer has become drastically strained due to basic living costs that have skyrocketed in the last couple of years. You have to be able to communicate how your product or services can help improve someone’s life so they see the justification in spending their money on you. How can you do this?

For example…

Let’s say your brand sells pool supplies. If customers see an email from luckyboots89@aol.com with a subject line that reads “Summertime deals inside,” it’s going to spam. There are a few problems in this business email scenario. 

First of all, the email address doesn’t tell the customer anything about the business sending the message. It’s also coming from a dated email server, which shows customers that your company is unlikely to offer an app or other modern features like digital payments. Finally, a good email spam blocker will absolutely mark this email as spam before the recipient ever has a chance to open it.

Here are just a few reasons why even small business owners and freelancers need to get a business email address:

1. Professionalism

A professional business email address has a custom domain name registered to the organization rather than a general Yahoo or Gmail account. In the previous example, we talked about how even a formal personal email address like brigit.jones@yahoo.com shows customers that you don’t take your own business seriously enough to invest in a business email address. 

And if you don’t take your business seriously, then why should your recipients?

A professional email address from a trusted organization is always registered to a custom domain like @bravo.com, @thepeanutfactory.com, or @lcandassociates.com. It shows that your business is well organized, that your employees can be trusted, and that you are who you say that you are. 

2. Email marketing

Email marketing is a marketing strategy that uses email segmentation, triggered emails, and personalization to create customer journeys that are unique to the individual and improve ROI.

If you are not using a business email address to nurture leads and improve advertising campaigns, then you are missing out on a great opportunity to build long-term customer relationships. In fact, 64% of small businesses already use email marketing to reach customers regularly.

However, email marketing campaigns are doomed without a professional business email address. Customers are more likely to trust brands that send emails from a business email account than a generic email address. 

3. Brand awareness

A business email address is also important to have, even for small businesses, because it helps build brand awareness. Plus, customers make purchases from companies that they trust, especially when shopping online. 

Consistent branding across all of your communication channels helps build trust through familiarity with your brand. When your business email branding matches your website, your blog, and your social media pages, people will start to believe in your brand.  

If your email domain and branding are different from your online presence, consumers will doubt the identity of the email sender, and your messages will go straight to spam. 

Having a business email address is about more than just having a custom domain. It’s about building relationships with customers and showing them who you are in an authentic way. 

What do you need to get a business email?

Those that want to get a business email set up to enhance their online presence and credibility will need two things: a domain name and an email service provider. Often, you can find web hosting providers that will offer a package that includes a domain, website, and free business email. 

Let’s take a look at two methods for setting up a business email account.

Create a free business email address 

Almost anyone that already has a website can easily create a business email for free. If you don’t have one yet, then creating a small business website with web hosting is the first step to getting a free business email address. 

Siteground, GoDaddy, WordPress, and Bluehost are all examples of web hosting platforms that small business owners and freelancers can use to set up a business email account. While you will still have to pay for the monthly hosting fees, there are some plans that come with a free email account. 

Here’s how to set up a company email address for free using Bluehost:

1. Choose a web hosting plan on the Bluehost website, then enter your domain name, or create a new one. 

2. Once you’ve decided on your domain name, it’s time to add the appropriate account information and submit payment. After your payment has been finalized, you’ll receive an email with instructions on how to log into your Bluehost web hosting control panel, where you can manage your business email accounts as well as other important settings. 

3. To get a free business email address, navigate to the Email & Office tab in the web hosting control panel, then click Manage, followed by Create.

4. Next, enter a username for your email account that will appear before the @ in your business email address and enter a unique password. 

5. Scroll down and click Create. Voila!

Although these instructions are specific to Bluehost, the steps to create a free business email address are fairly similar across the various platforms. 

Create a paid business email address (with Google Workspace)

If you are ready to step up from your personal Gmail account, you can create a business email address with Google Workspace. 

You might think ‘if I can get a business email address for free, why would I want to create a paid email account?’ Paid business email platforms and web hosting with paid business email accounts often come with additional features like productivity tools, enhanced business email security, and even storage. 

Although creating a business email address with Google Workspace comes with a fee, it also comes with some advantages, like the ability to send up to 2,000 emails per day, a familiar Google experience, and access to tools like Docs, Drive, and Calendar for business. 

Here’s how to create a business email address with Google Workspace:

1. If you don’t have one already, you will need to sign up for a Google Workspace account. Choose the plan that is right for your business needs. You will be charged an additional fee for each user account, so make sure that you select the correct number of users on signup. 

2. Click Next, then enter your personal contact information. After that, you will be asked if you already have a domain or if you need to set up a domain with Google Workspace. 

3. To set up a new domain, you will need to choose a domain name and pay the purchase fee. If you already have a domain name, then you will just need to verify ownership. 

4. Next, it’s time to create your user account with a unique username and password combination. Choose a username that you can also use as your business email address since Google will automatically create a business email address using your username and domain. 

5. Select Agree and your Google Workspace business email account has been created. 

What to pay attention to when choosing an email provider for a business email

Whether you choose a free or a paid email provider to host your business email account, it’s important to do your due diligence and find the business email solution that fits the needs of your organization – no matter how big or small. Each business email provider offers a different set of plans and solutions that cater to small businesses, sole proprietors, freelancers, and anyone else that needs a business email account. 

Here are some things to pay attention to when choosing an email provider for business email:

1. Security

First and foremost, all businesses should look for a web hosting provider that offers spam filters and other security features. Small businesses are just as susceptible to hacked email as large enterprise operations. Most business email providers will offer email security options to prevent data breaches, but some will also leverage built-in security applications that can detect hidden malware and other insidious cyber plots. 

2. Customer support

Hosting providers typically offer business email of some kind, but some hosts will not provide email configuration upon setup. Without a simple setup wizard, you may have to manually set up your email on your own. This is a huge drawback for small business owners that are limited on time and don’t have extensive email setup knowledge. For many, an email service provider that does most of the configuration and business email setup for you will make the most sense. Plus, you’ll want to check out user reviews to make sure that your hosting provider provides positive customer support experiences. 

3. Reliable uptime

Another crucial feature to look for when setting up a business email account is reliability. Without a strong, reliable uptime, you may be without service for extended periods of time. Downtime is annoying for customers and comes across as unprofessional. You should always take a look at the uptime potential hosting providers report and only choose providers that offer at least 99% uptime. This means that 99% of the time your server will be up and running without delays or failed email messages. 

4. Storage

Storage space is never an issue – until it is. Running out of storage space can slow down operations, hold up sales, and stall nurturing campaigns. It’s important to choose a business email provider that offers ample amounts of storage space to start you off, in addition to the ability to add more storage space at an affordable price as needed. Start-ups and small businesses may benefit from archiving emails without having to pay for extra storage. 

5. Ease of use

Finally, look for a web hosting provider that offers business email that is easy to use. Setting up a business email account should be simple, so choose a provider that offers easy setup, and simple navigation, all on a platform that is visually appealing. You can also look for hosting providers that offer advanced features such as integrations with CRM, scheduling, and message recall. 

Tips and best practices for creating a business email

Before sending you on your way to create a great business email address, let’s take a look at a few final tips and best practices for creating a business email:

• Check if your hosting provider offers free business email. To quickly and easily set up a business email address for free, check to see if your web host offers free business email with your account. If not, you can always opt for a paid business email package with another provider. 
• Use a relevant domain name. Choose an email domain that is closely related to the name of your business. This is not the place for you to express your personality; it’s to tell your email recipients that you are who you say you are. 
• Have a standard business email format for all employees. For business continuity and to build relationships with customers, it’s best to have a consistent business email address format across your organization, no matter how big or small. For example, firstname.lastname@yourbusiness.com, firstinitial.middleinitial.lastname@yourbusiness.com, or initials-department@yourbusiness.com. 
• Create department-wide email addresses. Department email addresses such as sales@yourbusiness.com or customersupport@yourbusiness.com allow customers to confidently message your business about their needs as well as make it easier for small business owners to organize inboxes.
• Authenticate your domain. Check to be sure that your business email provider protects you against spam and phishing emails by authenticating the domain with SPF and DKIM configurations. 

An official business email address helps customers recognize your brand and adds credibility to your email campaign messaging. When you create consistent branding with a business email address that uses a domain associated with your brand, you enhance customer relationships and improve open email rates. 

Whether you are just starting out or you’ve been working on your business for a while, there is no better time to get a business email address than now. 

The post How to get a professional email address appeared first on WiseStamp.

A few basic elements should be included in your out-of-office emails, such as the dates you’ll be gone, when you’ll return, and who clients and colleagues can contact in the meantime. Without these details, you could be coming back from vacation only to be greeted by numerous work emergencies. 

Not sure what to say or how to set up out-of-office emails? We’ll show you how to set up automatic replies in Gmail and Outlook and share some out-of-office email templates you can use to craft your next out-of-office email.

How to add an OOO message to your email

What are auto-reply email messages?

Just because you’ll be out of the office doesn’t mean that daily business operations will pause. Inevitably, you’ll receive a few emails from coworkers and clients while you’re away. Many automated business tools are aimed at improving productivity, such as automatic invoicing software, remote collaboration, and auto-reply email messages. 

An auto-reply email message is sent in response to these emails received while you are unavailable. If you’ve ever sent an email to someone who went on vacation, you have probably been the recipient of this type of email before. Out-of-office email messages relay information about when that person will be back in the office and the contact information for who to reach out to until they return. 

Auto-reply emails are set up from your email account according to the specific dates you will be out of the office. Your email responses will automatically end when you return, and you can resume your normal correspondence. And if you decide to come back a little early, you can always end the automatic replies at your discretion. 

How to write the perfect OOO (out of office) message?

People have been using email for about as long as the internet has existed. It provides us with a way of communicating with specific individuals or large groups of people with web features such as rich content and hyperlinks. Email is a revenue-generating machine, and it’s important to pay attention to the details of every message, especially when you’ll be out of the office for a period of time. 

If you’re wondering how to write the perfect out-of-office email message, here are some tips to help get you started:

1) Tell them that you will be out of the office

Tell your email recipients that you will be out of the office within the first few lines of your email, and be clear about whether or not you will be taking messages. 

2) Be mindful of your audience

When crafting an out-of-office email, you’ll want to keep your audience in mind. Whether you only receive internal emails or a combination of client and company emails, it will make a difference in how to word your message.

3) Keep it concise

There’s no reason to include all the details of your itinerary while you’re out of the office. Keep your auto-reply simple and concise. 

4) Include specific dates

One of the worst mistakes you can make when creating an auto-reply email for when you will be out of the office is failing to include the specific dates you will be gone and when you will return.

5) Don’t forget to add a point of contact

Include the contact information of those who can help while you’re out. Provide the names, phone numbers, and email addresses of any points of contact so that your clients and colleagues aren’t without support. 

Top 5 out-of-office email templates

No matter the industry you are in, be it small business marketing or accounting, there are many different reasons why you may be out of the office. Here are a few automatic reply templates for some common reasons workers take time off.

1) General out-of-office template

2) Medical leave auto-reply email template

3) Major holiday out-of-office email template

4) Vacation out-of-office reply template

5) Parental leave auto-reply email template

Avoid these elements in your automatic replies

Here are some elements to avoid to make sure that your out-of-office email is as effective as possible:

1) Giving too much detail

While you may feel that you should justify your reason for leaving, it’s none of their business, and usually, your recipients don’t want to know all the details. Share a few words about why you’ll be out of the office and leave it at that. 

2) Typos

Typos are distracting and unprofessional. Maintain clarity by proofreading your out-of-office message template before activating it to avoid unsightly typos. 

3) Unsolicited jokes

Everyone thinks their jokes are funny to some degree, but even professional comedians can have a hard time working a room. Keep your emails formal and don’t trust that your sense of humor will read well since people tend to find different things funny or offensive. 

How to set an OOO message for Gmail & Outlook – step by step guide:

Setting up an out-of-office email message is simple for Gmail and Outlook users. Here’s how:

1) Gmail

To set up an out-of-office message template in Gmail:

1. Navigate to the “Settings menu and scroll down” to Vacation Responder.
   

2. You’ll have the “option to turn the Vacation Responder setting on” and edit your auto-reply message.

3.”Select Save.”

2) Outlook

To set up an out-of-office message template in Outlook:

1. “Select File“, then click Info. 

2. “Choose Automatic Replies“

3. “Check the box” next to only send during this time period.

4. “Enter a start and end date“, enter your auto-reply email template, and select Submit. 

Final Thoughts

No matter what kind of business you’re in or how many people you work with, having an automatic reply set up for when you are out of the office is polite and professional. It communicates to your clients and coworkers the essential information that they need to know so that you can relax and enjoy your time away. 

It’s also important to remember workplace email etiquette and professionalism when creating an out-of-office email. A sloppy and informal email might be okay among close coworkers and friends, but clients and higher-ups may not respond as well. Consider your audience and choose the right tone and wording to match. 

Use one of these templates to write your next out-of-office email, or craft your own using the tips listed in this article. Remember, as long as you clearly communicate the most critical information to your recipients, your out-of-office email will be effective and professional. 

The post Top 5 Out-of-Office email template examples appeared first on WiseStamp.

When is Australian Day this year (2022)?

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What is bad email etiquette?

Simply put, bad email etiquette is email writing that does not take into account the reader’s emotions, perspectives, and cultural codes of conduct. Bad email etiquette is generally lazy email writing during which one does not make the effort to put oneself in the reader’s shoes.

In practical terms, bad email etiquette will be too direct, too informal, come off as pushy, ungrateful, or spammy. It’s also bad etiquette to make assumptions about the reader, talk politics, pass judgment, or make generalizations.

To

Subject

Make it yours

The post Email etiquette explained: rules and examples in business and in the workplace appeared first on WiseStamp.

Like many things in life, it’s complicated to do things simply. And this may be the reason why most people tend to do cold email outreach completely wrong. Consequently, they get low open rates and mostly negative results. This common hardship causes good people to stay away from cold outreach, and it may be the reason why so many marketing professionals see it as an underrated strategy. 

Likely, things can’t be all that bad. Cold email outreach can work great and bring positive results.

Let’s start!

What is cold email outreach?

Cold email outreach is when you send an email to a potential customer who doesn’t know you or your business. In content marketing, cold email outreach is typically used to promote content, add backlinks, or attempt to form a partnership with an influencer.

Good cold email outreach is about creating relationships

Cold outreach is used to get your prospects to do things for you, but they are really about what you can do for them. A cold email’s goal is to pique the interest of your recipient so that a relationship of giving and taking can be built. It doesn’t matter if you’re attempting to build backlinks, promote websites across different niches, or offer potential clients the deal of the century, it’s the relationship that will bring you there.

Everybody can benefit from building relationships through outreach. I’ve cooperated with the weirdest sites in ways I never expected just because they piqued my interest. I’ve created mutually beneficial relationships with all kinds of websites and companies, such as SaaS, e-commerce, and service providers. If you aim to create a connection with your prospect, even around a short-term goal, it will show in your writing and gain your attention, empathy, and trust (that should not be misused).

How to measure the effectiveness of your cold email outreach campaign

So, how do you understand that your cold email outreach campaign was successful?

If you see that your emails are not just read but replied to, it means the campaign was successful. There are a couple of metrics you should pay attention to while running cold email outreach campaigns. Knowing and using these will help you gradually optimize your effort so you get more done with less work.

Important metrics for measuring cold email outreach campaign success:

• Deliverability (“open rate” or whether emails have been opened)
• Reply rate (how many replies you get)
• Conversion rate (how many replies are converted into sales)

Cold email outreach campaigns can have different goals. So, the conversion rate metric may vary in definition. You may be measuring “Links built”, MQLs (Marketing Qualified Leads), Signups, etc. WHat’s important is that you keep an eye on the ball, and measure what matters according to your goals and KPIs. Otherwise, your efforts may not contribute to business growth.

Cold outreach email examples and when to use them

So, what types of cold outreach emails you can use for your marketing campaigns? 

There are 6 main types of cold outreach by email:

1. Sales emails
2. Media pitch emails
3. Networking pitch emails 
4. Brand pitch emails 
5. Content promotional emails 
6. Link building emails

Let’s review them one by one with some examples…

1. Sales type emails

When it comes to selling a product/service or moving your customers down the sales funnel, cold emails could help you a lot. 

However, you should keep in mind that most people don’t like receiving this type of cold email. And this is for a good reason. Lots of companies don’t shy away from disturbing their prospects with additional phone calls that people get after receiving cold emails. 

It is really irritating, isn’t it?

Instead, you can combine cold email outreach with using social media channels to connect with the prospects. By following this way of additional connection will be more resultative though. For example, you can re-share one of the Tweets your target posted on Twitter. Afterward, you will show that you care about building some initial relationships with the prospect. 

You have to be calm, polite, and friendly in your cold email pitches. If you show some aggression, it won’t help you achieve your sales goal. 

Make sure your cold emails don’t have the following template structure:

As you can see, the biggest mistake of this very email template is that it doesn’t show the awareness of a prospect’s issues. Hence, your main priority in sending cold emails for sales must be focusing on building trust and relationships in the first place. Only after that, you will be able to sell your service/product.

2. Media pitch emails

Right before we start talking about media pitch emails, let’s find out what media pitching is.

Media pitching is the activity that includes promoting information about your service/product to bloggers, journalists, and influencers in your business niche. The aim of media pitching is to get more brand exposure and press coverage. 

Practice shows that top publishers receive a huge number of emails each week. Due to this fact, your pitch might be missed. Plus, lots of these pitches don’t provide any value to the people you’re reaching out to. 

The question is how to solve this problem.

First and foremost, you must provide real value to the recipients. Other than that, you can:

• Let a blogger know about a type you found on the blog
• Present some new data or case study that is worth attention
• Reach out and let an influencer know that you have mentioned him or her in your publication
  

Let’s review an example of a media pitch email template:

Hi (first_name).

[your name] here with [company name], respect your reporting a ton, love everything you put out. 

Just finished reading your [Topic] article. It was interesting to learn [insert Article summary here].

Noticed a couple of types and thought I should reach out ) it’s my OCD kicking in): 

– Spelling error 1
– Spelling error 2

Look forward to your next story. What article are you working on next?

Cheers! 

This example of a media pitch email template aims to let the prospect know about the typo on the blog. It is a goodwill gesture from your end. In this very case, your purpose is to build relationships that will give you more marketing opportunities.

3. Networking pitch emails

Let’s admit that every cold email outreach type focuses on networking. It doesn’t matter what you get from your pitch in return – a backlink to your blog post, new marketing cooperation, or selling a product. Whatever the result it leads to networking. 

Subject line: [need your advice]

[greeting of choice]

[statement that provides the context in which you met or what you’re asking for.]

[Request to meet with the person to listen and learn.]

[closing of choice]

Don’t hesitate to use the structure of this template as it is quite actionable.

4. Brand pitch emails 

The name of this type of cold email pitch is self-explanatory. It aims to help you build cooperation between your company and a certain brand you are interested in. 

Why does this type of cold email outreach might be useful for your business?

Obviously, you know your target audience’s needs. You know how to solve the problems people have. And you know what additional services/products might call the interest of your audience. 

So, why don’t help your audience more by connecting the prospects with other companies?

This “brand connection” will help raise awareness among your audience and build new business opportunities on a win-win basis. 

But here you must be very careful with your email template subject line and the content in the body.

The subject line must be eye-catchy and informative. You should go straight to the point. For example, you want to build a brand collaboration with some company. Therefore, the subject line must tell about your intention:

• {first name}, need some additional help with your service?
• {first name}, what about building cooperation between [company] and [company]?

Here is an example of a template that works with the first subject line:

Hey,

My name is (your name) and I’m helping brands like (a) (b) and (c) sell more products online.

I’ve been blogging for over (years) and have a website that gets over (visit) monthly visits.

I heard about (organization) from (conference or event), checked your Instagram and Facebook, and really like your products.

Would you be interested in discussing collaboration between us?
Here is how (usually) works: 

• You send me some samples of you products

• I see what I like most about them and if they could be a fit for my audience
• We decide on the ways  we’re going to promote them (e.g sponsored post, instagram giveaway)
  

If you would like to learn more please book a meeting on my calendar for next week.

Waiting to talk to you.

Thanks,
Name

Remember, this type of cold email outreach must focus on providing benefits to the prospects you’re reaching out to. Thus, your template must answer the question “What’s in it for me?” (for the prospects). Otherwise, it will look like a generic cold email outreach pitch that doesn’t deserve feedback. 

5. Content promotional emails 

It is strictly important to build a powerful content strategy for your blog. By producing high-quality content you will be able to drive more traffic to your website organically. But content can’t work properly without a promotion. 

Cold email outreach is the solution at this point. 

Content promotion with the help of cold email outreach helps you acquire backlinks, get mentions, or references to your pieces of content.

For example, the following email template can be used to promote any blog post on your blog. The trick here is that you focus your attention on the specific term that has a direct relation to your topic of the post:

Subject line: a quick question about a (blog name)
Hi [first name],
It’s Sergey from [company name] here, out of Washington D.C.
I was going through your article on (link + post) and shiver me timber if it’s not a good read!

You did glance over the “ebook” term for a brief moment in your section about (details), but didn’t cover it too extensively, nor did you link to a different resource that does.

By the way, we released an article we’re pretty proud of that suggests 8 steps that will help create an ebook. I think it would be a great addition to the topic for the more curious dudes in your audience who would like to learn more about marking eBooks.

Feel free to check it out: [URL]

If you like the post, would you consider referencing our article in the article I mentioned?

Let me know what you think and we’d be more than happy to share your updated post with our large social audience.

Look forward to hearing from you,

Furthermore, you should show that you have read the prospect’s blog post carefully. That’s why this template contains a section where you point out the place where the “term” has been noticed with detail. 

The next important aspect of this template is that you should ask if the recipient thinks that your piece of content could be included as an additional source of information. 

Plus, you can use this template not just for promoting your content but other landing pages as well. Even if you think that some of them are hard to promote with cold email outreach.

7. Link building emails

Even though SEO strategies vary, they have a common goal – to move your website’s ranking. SEO specialists know how it is important to acquire backlinks for their website pages. That’s why they use cold email outreach to build inbound links.

Link building cold outreach counts a number of ways you can gain links to your website. The most popular are:

• Unlinked brand mentions
• Broken link building
• Guest blogging
• Co-marketing activities with other companies
• Link reclamation
• etc.

For example, we want to promote one of our landing pages by building more backlinks. Let it be a flowchart maker page. In this case, we are going to use the following cold email template:

The structure of this template looks quite simple. But the section where you include differentiating factors of your pitch makes the email look persuasive. 

Nevertheless, you must be a hundred percent sure that you’re reaching out to the prospects who would be related to your message. 

Now, let’s review some actionable tips on how to write cold email messages.

Hello [first name],
I wanted to quickly show my appreciation for your [url_tittle] resource posts: [URL].

Thought you’d be interested in including [your post/company/product].
[a sentence or two about the differentiating factors of your pitch].

I’d be happy to share your post with our (# of followers) followers on social to drive traffic to the article.

Looking forward to your reply!

Tips on writing cold email messages 

Cold email is always challenging because it’s like knocking on a stranger’s door. Will they respond warmly or even at all?

Luckily, there are tips for writing successful cold emails that will help you increase receptive replies. And when you send cold emails often, you start to notice patterns – what works and what doesn’t.

Successful cold outreach is based on a comprehensive system that includes choosing the right prospect to reach out to, creating an eye-catchy subject line, and adding an actionable call-to-action. 

We review this system below. 

1. Contact the right person 

Cold email outreach starts with finding the correct contact information of the prospects. If you send your email pitch to the wrong recipient, the message might be left without a reply (in a best-case scenario). In the worst case – it might end up in a spam folder. 

How to make sure your messages are getting delivered to the right prospects?

First of all, you must understand the main goal of the cold email outreach you’re running.

Let’s say, you want to promote your piece of content by building more backlinks from third-party resources. You must reach out either to a blog editor, marketing/SEO manager, or the author of the post you want to get a backlink from. To find the right prospect, visit the LinkedIn page of the company and check out if the author of the blog post is an employee. 

To narrow down the results, use the filters that LinkedIn suggests. You can type the full name of the author or the job title (editor, marketing manager) of a potential prospect. 

Once you figure out the right prospect, you should find the correct email address. Sometimes people show their email right in their profile. But if you can’t see it there, it is time to use a few specific tools for this purpose. 

Chrome extension SalesQL extracts email addresses of the prospects right from their LinkedIn profiles:

If it doesn’t help, you can use Hunter:

When the list of the right prospects with their contacts is ready, you should proceed with writing an eye-catchy subject line. 

2. Perfect your subject lines 

There is no golden rule for creating subject lines. It depends on your cold outreach campaign goal. See more awesome subject lines for different occasions.

Nevertheless, any subject line has to be descriptive but concise. With a clear CTA. 

Here is an example of a subject line for building potential cooperation with the prospect:

The subject line contains a short question with a suggestion for potential cooperation. Hence, the recipient understands if he or she is interested in this request or not right off the bat. 

This subject line works great in terms of building a business partnership. Talking about other types of subject line, you should follow these simple rules:

a) Keep it short
b) Show the purpose of your email
c) Personalize (if need)

3. Personalize your emails

Don’t delude yourself by thinking that email personalization is all about adding the prospect’s name to the subject line and the body of the email template.

Nope. It has a broader spectrum of action:

• Personalization for media outreach includes mentioning a podcast or a YouTube video where the prospect has been featured
• Personalization for sales outreach includes some information about the prospect’s personal achievements
• Personalization for content promotion includes some compliments about the post the prospect has published
• Personalization for network outreach includes mentioning a common friend with the prospect you’re reaching out to

To sum up, make sure you follow the exact cold outreach campaign goal and personalize email templates accordingly.

4. Add a CTA

It has been already mentioned before that a call-to-action should be an integral part of your email. In other words, you should tell your prospect what you want to see in the reply. 

For instance, the following email from an outreach specialist clearly shows the correlation between the subject line and a CTA in the body of the message:

Subject line: Would you mind cooperating?

Hi Bharadwaj,

It’s Surgery from [company name] here, out of Washington D.C
Bharadwaj, I’ve been doing some research on high-quality blogs on the social pilot. I was quite impressed with the quality of the content you created. Plus, other SEO metrics gave me a clear understanding of how it would be great to build cooperation with your website.

Therefore, I would like to offer you to cooperate.

How do you like the ideas?

Looking forward to your reply.

The prospect understands the goal of this email. He can reply whether it is in his interest or not. A call-to-action doesn’t necessarily mean to “force” the prospect to do some action. It helps describe what you want from the person in a short form. 

You can add a call to action in different forms. Sometimes all you need is a simple link placed in the contextual flow of your email, but other times you’ll wanna use a full-fledged button or banner to grab as much attention as you possibly can.

If you’re using an email marketing tool you can add buttons and banners as part of the email template and design. Another great and cost-effective (or even free) way to add a CTA is through your email signature. There is some art to implementing an email signature CTA, so make sure you click the link to get our tips on the subject.

5. Send follow-up emails

Did you know that sending a follow-up email increases your chances to get your message noticed?

Yes, follow-up emails work great but lots of people consider them annoying. That’s why they don’t use them in practice. 

Likely, nobody says that your follow-up email must be annoying. It should remind the prospects about your first pitch. Nothing more. Thus, it must be short and sweet:

Re: guest post request from [company name]
Hi (first name),
I know you are quite packed these days. Therefore, I wanted to follow up regarding my first email.

You should send your follow-up email in 2-3 days after your first pitch. The maximum number of follow-ups you can send is 2 (sometimes 3). Check out our guide to learn more about the importance of sending a follow-up email.

6. Create more credibility by adding a professional-looking email signature

The first question people ask themselves when getting a cold email is “who is this person”, The second question is “What do they want from me?” and the third question is “What’s in it for me?”.

Most people know this, but what they don’t realize is that there’s a fourth question that makes or breaks all the progress you’ve made answering the first 3; “Can I trust this person?”. To get their business you’ll have to make them answer a resounding “YES” to this question.

A proper email signature will instantly humanize you in the eyes of your readers. This gives you a huge starting advantage over a faceless email address from a stranger. Even so, many professionals don’t take this opportunity to create trust. Mostly due to a lack of awareness about how an email signature can be used as a lead-generation tool through email signature marketing.

To

Subject

Make it yours

Made with WiseStamp

A good email signature for your cold outreach should contain:

• Name 
• Good quality image of you
• Company logo
• Current position within the company
• Physical address
• Phone number
• Company website link
• A CTA with your most important offer

Feel free to take inspiration from any of the signature templates in our signature gallery.

7. Test and Optimize

If you’re doing a lot of outreach, you should track your email open and conversion rates using email tracking software, so you could continuously test and analyze the results of your effort. until you’ve measured your campaign you can’t know for sure if it was the bomb or a complete dud.

Once you’ve started measuring now the question becomes, “am I performing as well as I could?”, “Can I get more out of this campaign?”.

To answer these questions you’ll have to start testing your cold outreach campaigns. Testing doesn’t have to be complicated. All you need to do is track the performance of different versions of outreach emails.

Test everything you think can influence the conversion metrics for your outreach campaigns. Assuming a decent open rate of about 10% you should make just 2 variations with at least 35 emails sent with each (unless you have huge amounts of emails sent out, in the hundreds or thousands per month). Otherwise, your tests will not statistically represent real-world results.

Keep the changes you do to your variations very small. If you make lots of changes at once, you’ll not be able to single out the change that made the difference. Your opportunity to learn will be lost.

It’s also important to keep testing because even if one version of your campaign works wonders at the moment, but you can’t rule out that you can do better.

What to test?

• Subject lines
• Opening line
• Email body
• Target groups
• Email Signature
• Email signoff
• Times of day sent
• Visuals
• Positive vs. negative message framing

Conclusion

Cold email outreach is not a science that requires extra knowledge and secret skills. However, if you don’t plan properly you will not succeed. 

To summarize:

1. Define and set clear goals about want you as a business want to achieve with your cold email writing. 
2. Research your potential customers and understand everything about them. 
3. Create personalized templates according to your potential customers
   a) Find the right contact details
   b) Creating a perfect subject line 
   c) Email personalization 
   d) Include a CTA that will guide your recipient to take an action
   e) Always represent yourself with a professional email signature

The only question that cold outreach raises is how to get a strong response rate. So, keep in mind important metrics for measuring cold email outreach campaign success:

• Deliverability
• Reply rate
• Conversion rate

Hope this guide has revealed to you the aspects behind cold email outreach. And the tips you got familiar with will help you in your outreach campaigns. 

The post The complete guide to cold email outreach appeared first on WiseStamp.

Why you should use copywriting email marketing

Email copywriting makes email marketing sharp and effective like a whetstone sharpens a knife’s blade. It is as hard to achieve high conversion with dull email writing as it is to make a salade with a dull knife. If you’re not implementing email marketing copywriting, you are leaving money on the table.

Copywritten email marketing is highly cost-effective for your business. Optinmonster puts the figure at making $44 for every $1 you spend on email on average. This ROI is much higher than most other marketing options. Even retail, which is often a difficult niche to get a click-through, had 38% of consumers reporting they’d clicked a link, according to Sailthru.

Your copywriting for email marketing is also an opportunity to present valuable content, which establishes you as an authority. This content could be anything from articles you promote to sales of your new products.

Broad email copywriting guidelines and best practices

Copywriting for email marketing can seem overwhelming. However, you know your audience and who your ideal clients are. Combine your knowledge with these six tips, and you will have a good, compelling email copy.

1. Select your words carefully

Part of good email copywriting is finding the right tone for your audience. As a rule, that tone is more conversational and casual than the average U.S. office email. With that in mind, you should maintain a degree of professionalism since the email reflects on your business.

Additionally, you’ll need to keep in mind your audience. For general purposes, the average American reads at an 8^th-grade level. That means your emails should be written below that level. Try keeping your English to what a ten-year-old can understand without being condescending.

2. Be direct and succinct

Writing a long email explaining what you’re offering is rarely the best option. Instead, focus on keeping everything direct. If a casual reader opens your email, you have about 6 seconds to hook them into clicking.

That means less email marketing copywriting for you, but each word needs to count. Ensure the words are all relevant to your end goal, whether that is getting an email reply, clicking a link, or downloading a coupon.

3. Spelling and grammar should be flawless 

According to Jack Lee, who is a content marketing strategist at Essaysontime, good grammar is more important than you think: “If you haven’t bothered to make your message perfect, your audience might think you have been equally sloppy when it comes to your product or service. Also, while exclamation marks and upper case letters can be effective when used in moderation, overusing them can have an adverse effect.”

4. Use a single CTA

One of the ways many marketing emails go wrong is using multiple calls to action (CTAs). Writers think that they can advertise multiple offers in one go, and all it does is distract readers so they do not pick an offer at all.

You should choose a single CTA for each marketing email you send. This decision will help you clarify the goal and cleanly copywrite the emails. All that email copywriting then only points to one, easy-to-understand CTA.

5. Add an email signature

The email signature is the end of your email and another opportunity to reinforce what you’re offering the reader. A professional-looking email signature like those from WiseStamp also strengthens your credibility – create yours now.

Your email signature should contain the basics, such as your name and preferred business contact information. You can also personalize with quotes, links, and pictures, so long as they fit the purpose of your email copy.

To

Subject

Make it yours

Email copywriting techniques for increased persuasion and better conversion

Up till now, we covered email copywriting in pretty broad strokes. Here is a more detailed explanation of how to go about creating a compelling email message your readers won’t be able to resist.

1. Create a clear and concise subject line. 

We have already discussed this, but what you should also keep in mind are the ingredients of a great subject line. Also, the content of your message should match your subject line. If you have promised your audience something in the subject, it has to be there once they click and open your email.

Otherwise, not only will your click-through rate dwindle, but it may also affect your open rate since you haven’t delivered what you have promised. Also, be specific. For example, “19 New Ways You Can Grow Your Online Business Today” will be a lot more effective than “New Trends for Online Businesses Owners”, which is pretty bland.

2) Make your greetings personal

The opening line we use for greeting is typically included as preview text recipients can see next to the email subject line in their inboxes. This means it can be used to add more info and relevancy that will make more people open your email. The opening line is also the first bit of content your reader will see inside your email (you can call it a second first impression).

All this makes the opening line the second most important piece of content after your subject line. Writing opening lines that hook your clients is key if you want to keep them reading long enough to convince them to take action.

A great way to hook your readers is to make your greeting personal and tailored to your audience.

Personalize each email greeting with the first name associated with the address. Depending on how you collect the emails on your list, you may be able to do this using your email marketing software. You may also be able to use segmentation features to personalize the text deeper into your message body.

Another trick you can use here is to address your audience in the second person, which means using “you”, “your”, and “yours” whenever appropriate. What this does is shift the focus from yourself to your users. They will only be interested if there is something in it for them, not just you and your brand.

3. Use simple and direct language

It’s okay if you are enthusiastic about all things your new product can do, but flooding your message with technical data will just turn the reader away. You should communicate what you have to say in simple language. Why use a fancy $2 word when there is an equally, or arguably more effective 10 cent word for it?

4. Spark their curiosity

For example, you could say something like “10 Ways to Improve Your Business”, but a better solution would be to sound more provocative, like “10 Devastating Reasons Why Most Businesses Fail”. The latter is a lot more effective, and gives you the opportunity to elicit an emotional response from the reader with powerful words like “devastating” and “fail”. A little drama and flair can go a long way here.

5. Break up your message visually with spaces, bullet points, or lists

In case your message goes on for a bit, divide it into sections that are easier for the reader to consume and scan. This can be achieved by creating a list, leaving plenty of white space, or relying on bullet points. Of course, this should also be used in moderation, and using more than 3-4 bullet points would defeat their purpose.

6. Focus on the benefits rather than features

Whether you are trying to justify the increase in price for your new product or providing a discount for it, instead of going on about all the features it has, focus on the benefits its user will experience if they decide to purchase it. Once they know how it will make their personal or professional life better, they will know its full value and will be able to understand that it’s worth the money.

7. Demonstrate enthusiasm and confidence in your product or service

This is one of the ways to show your audience that you have a truly fantastic product on your hands. If you are projecting a “meh” vibe, they will respond accordingly. If you are not sure how to sound enthusiastic, try writing your message quickly to make it sound more spontaneous.

8. Clean designs

You can use designs elements such as colors, shapes, and even images to guide the readers’ eyes to where you want them to go, or to emphasize the most important parts of your message.

Also, if possible, include colors that reflect those found on your logo or official website in order to bolster your brand’s identity. You can also use professionally designed email templates for regular, recurring content you plan to send like newsletters, sales announcements, and more.

9. Make your call-to-action as clear as possible

This applies both to its visibility, as well as its message. Your readers should be clear on what happens next and reinforce your message on why it would be beneficial for them to take you up on your offer. While not necessarily a rule, it’s always good to have just one call-to-action, instead of several competing ones.

10. Create a sense of urgency

Another method you can use to make your email message more effective would be to create a sense of urgency. For example, let your readers know that your fantastic offer is for a limited time only and that it will expire in several hours. Or tell them there are only 10 invites left, and those who buy them will get exclusive access to a premium version of your website, where they can find even more useful content.

Email copywriting template examples (for sales)

Templates are a good idea when you’re reaching out to a large volume of people. You will need to personalize these templates depending on your company and the services you offer. I can’t imagine everyone reading this is a green company consultant.

A cold lead is someone who has never interacted with your company before. Meanwhile, a hot lead has expressed interest in the product, has the means to buy it, and is currently seeking solutions. In between the two are warm leads.

1) Cold email copywriting example

Subject: What’s keeping you from a green company?

Greeting Choice: Let’s face it, it’s not easy being a green company, but that doesn’t mean it has to be impossible.

Body: We noticed your company, ABC, recently added to its green initiatives. Congratulations on taking the plunge!

I would love to help you take your green initiatives further. At DEF, we specialize in assisting companies in getting a little greener every day until they’re 100% environmentally friendly.

Curious what we can do to help DEF reach those environmental goals?

Click to set up a 30-minute appointment to discuss this further.

I look forward to hearing from you,

Clarissa Trent

[Email signature]

2) Hot email copywriting example

Subject: What’s keeping you from a green company?

Greeting Choice: Hi Eugene, can I have a few minutes to discuss our chat last week?

Body: You mentioned needing to see about ABC’s long-term plans to see where DEF’s consulting would fit. I’d hate for an opportunity to exceed your environmental goals to slip through the cracks.

Thank you for your time Eugene, and here’s a link to schedule a call with the team that would help make you a leader in green for your industry.

[Email signature]

Top 4 email copywriting services

Whether you’re out of time or unsure where to start, email copywriting services are always an option. These services offer easy access to copywriters who handle email marketing every day. By telling them a little, they can write you the perfect emails.

These services are also nice since there is minimal extra paperwork for you. All you must do is tell the service what you need and how often. In most cases, the customer support team takes care of all the other details.

1) Copify

Copify prides itself on quick, no-hassle content delivery. All you need to do is fill out the brief, and then the site staff chooses the perfect copywriter for your project. That means you’ll get someone who knows what to do for your business.

The company makes several unique promises. First, it says many items have a 48-hour turnaround, which is great if you’re in a hurry. It also guarantees proofreading and formatting, which allow you to use the content without worries.

Key features:

• 48 hour or less turnaround
• Verified copywriting network
• Multiple service offerings
• Professionally managed

Price:

• Prices start at $0.06/word

2) Rightly written

Rightly Written is another content option where you do not have direct content with the writer. Instead, you fill out a brief on the website, and the staff picks a writer that matches. However, you can request the same writer again.

The company offers intuitive options, including a dashboard so you can see all of your orders at once. You can track where the order is within the process, which includes editing by a dedicated team.

One of the things that make Rightly Written appealing is the automated ordering option. This lets you easily scale up your content output to quickly and constantly feed your blog, newsletter, and email automation tool.

Key features:

• Content ecosystem
• Automated monthly option
• Internally verified copywriters
• Professionally managed

Price:

• Prices start at $0.07/word

3) Fiverr

Fiverr has two options for you, marketplace and business. With either option, you choose who works on your project directly. This control is great if you find yourself on a budget or if you find a writer who gets your company brand exactly right.

The marketplace option means you’re vetting the freelancers yourself through their reviews and samples. With business, you get a curated catalog to pick from and a Fiverr success manager to help you along the way.

Either way, you have immense flexibility on this platform. You can even talk to writers before purchase to confirm you’ll get what you want.

Key features:

• Choose your own writer if desired
• Team options, including Fiverr Business
• Wide niche selection
• Completely customizable

Price:

• Prices start from $0.01/word

4) Godot media

Godot Media is an excellent option if you’re looking for other content to go with your email marketing. The platform offers many reasonably priced writing products, including articles and white papers you can use as lead magnets.

Godot Media offers personalized quotes on packages that work for your business. While you may not meet the copywriter, you are assured of professional content. Like other platforms, you do get revisions and the option to select your quality level.

Key features:

• Copywriting only
• Automated monthly options
• Professionally managed

Price:

• Prices from $0.027/word

Final thoughts:

Copywriting for email marketing requires you to keep several distinct things in mind. You need to write to your audience, keep everything direct, and lead them to a specific action. All the while, the email must be personal.

That leaves you with several options, and you can adjust those options to suit your specific business relatively quickly. Modifying templates only takes a little time, while hiring an email copywriting service takes more resources.

Regardless, you know the right email marketing content can help keep your business going, irrespective of how hard the times are. How you get that content is up to you and how it fits in the demands of your time.

With time, email copywriting will start to feel natural. Then you’ll wonder why you thought it was challenging to begin with. Remember, meet your customers where they’re at. Who knows, some may relate deeply to your story about email marketing copywriting.

Copywriting for email marketing helps propel your business forward and improve your overall outlook. It’s there to support your company’s growth, so use it.

The post Email copywriting: best practices & templates for email marketing appeared first on WiseStamp.

The impression you make is just the first step. Essentially, your goal with your subject line is to get more people to open your email so that more people see the content of your email and hopefully convert.

One of the ways businesses try and optimize their open rates is by testing different types of subject lines to see what works best.

A funny subject line might work well for one brand but falls completely flat with another, so there’s no one-size-fits-all subject line that works for every occasion. 

Still, it’s important to have an arsenal of various subject lines at your disposal. Here, we’ll go over some of the best email subject lines for nearly every kind of email so that you can get a good overview of subject lines that have had success. 

Why Are Email Subject Lines So Important?

Around 35% of recipients will open an email based solely on the subject line. That statistic alone should show you the importance of a good subject line.

A good subject line can spell the difference between your email being opened or even being marked as spam, so it’s crucial to your campaign that you nail your subject line.

Imagine, all the hard work you’ve gone into creating a strong email campaign, complete with discount codes, branded graphics, personalized content, and hand-picked promotions, all get thrown into a recipient’s trash folder simply because your subject line didn’t strike the right tone. 

Of course, this is bound to happen occasionally to some of your emails. However, you should be learning from what worked and what didn’t to improve your subject lines, since if they continue to miss the mark, you risk recipients never opening your emails and unsubscribing.

11 Essential Tips for Writing Email Subject Lines with High Open Rates

Clearly, you don’t want your subject lines to deter people away from interacting with your email, but how do you grab their attention enough to click on your email? There are a few tips to keep in mind when you’re crafting new subject lines. 

Using these tips, you’ll be able to craft subject lines that are a lot more impactful when they land in your customers’ inboxes.

1. Personalization is the key

Personalized marketing is the key to success and that goes for email marketing as well.  is one of the most effective strategies for email marketing success. So, work on personalizing your emails to give them a more human touch and ultimately accelerate your conversion rate.

You can do this by including the recipient’s first name in the email. Do you know emails, where a customer’s first name is mentioned, have higher click-through rates than those which don’t? It’s a great way of giving value to customers. In addition, you can even personalize the subject line by keeping close track of your customer’s interests, location, birthdays, etc.

2. Remove spam words

There are certain words like “buy, “sale”, “deal” and many more that have been overused by marketers and spammers as well. These words at times can trigger the emotional quotient of people in a negative way.

They might associate it with a sense of loss, work, or obligation. So, in order to give a more human approach, try not to use such words in the subject line. Replace them with something creative and more fun. After all, it is always better to stand out from the crowd and be a little different from others.

3. Make use of the preheader text

Preheader text gives you the opportunity to grab the customers’ attention by giving them a sneak peek of what you are talking about in the subject line. Therefore, optimizing can help you hit the right chord at the right time. Have a look at the effective preheader text by Butlin’s.

4. Have a clear and precise approach

Keep your subject line simple, clear, and precise. Remember, people have a very short attention span these days. Therefore, you should summarize your subject line in 50 characters or less You can say the rest in the preheader text.

With 20.9% of people checking their email more than 5 times a day, all you need is an effective subject line to become a customer’s favorite brand. Do it the way Blurb does in just three words. Take a look:

5. Get mobile-friendly

With 35% of professionals checking their emails on their smartphones, it becomes imperative to optimize your email subject line for mobile devices. Further, any mobile device can only show the first 5-7 words of a subject line.

So, make sure you keep this in mind and create a subject line that delivers the exact message and is creative enough to catch a customer’s eyeballs. To put it in other words, it is the first two words of your subject line that should do the needful.

6. Ask enticing questions

People always look for answers. So, tap on that instinct by asking enticing questions in the subject line itself. It wouldn’t only help you create a more humanized personal level of communication with your customer but, would also intrigue them to open and click through your email to find the answers. See how UncommonGoods does it like a pro:

7. Highlight the benefits

Instead of featuring the benefits of your products or services in the email copy, highlight it in a short and crisp way through your subject line. It will deliver value to the customers and drive better conversions for your business.  Here’s how Blurb does it in an effective way:

8. Instill a sense of urgency

Creating a sense of urgency in your email subject line can help you spark off the “FOMO” or fear of missing out among the subscribers.

This, in turn, will help you bring new customers on board while retaining the existing ones. Remember, people love offers, and combining them with a sense of urgency will serve as a cherry on the cake. Therefore, make sure your subject lines depict offers with phrases like “limited period offer”, “the deal ends today” etc. See how Gap Factory builds urgency through its subject line.

9. Keep it short and sweet.

It’s been shown that subject lines that are 60 characters or less do better than longer ones. Most email clients will only display the first 60 characters anyway, so this is a good number to keep in mind. 

10. Run A/B tests.

You should be regularly running your subject lines through A/B testing to see which types of lines perform better. 

11. Target keywords

Avoid fluff or generic words, and instead, research the best keywords to add to your subject line. You can also emphasize the important words by capitalizing them. 

To get an idea of how to implement these tips in different types of email scenarios, let’s take a close look at some examples of the best email subject lines to use in order to increase open rates.

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Sales Email Subject Lines

Whether you’re looking to convert new clients or promote a new product, your subject line makes the first impression, which is a determining factor in the success of any sale. Here are a few subject lines that work well for more sales-oriented emails.

• Today Only! Get X now before it’s gone…
• Introducing our latest [product/service/feature]
• Better make room in your closet for…
• 50% off on [product] – Ends Tomorrow!
• Is this the solution to [problem/pain point]?
• [Name], looks like it’s time to renew your subscription
• Hurry, this deal won’t last forever!

Cold Email Subject Line

If you’re cold-emailing, then you need to be a little more strategic since it’s less likely that a customer has signed up for your newsletter.

Since they’re not expecting emails from you, it’s really important that your subject line stands out among the rest of the emails they’re used to getting, especially if you don’t want your recipient to immediately mark your message as spam.

• Hey [Name], a question about your Q4 goals
• Hoping you can help me with something…
• Let me show you how to increase [recipient’s company]’s sales in 15 minutes
• Are you feeling [emotion or emoji]? Here’s how I can help
• [Mutual connection] suggested I get in touch
• Your competitor is outranking you. Here’s how to beat them.

Top Newsletter Subject Lines

When dealing with a newsletter, you have a few options. Your subject line can reference parts of your newsletter or keep it simple with a title that you reuse based on the month, season, or holiday. Here are a few examples of subject lines for newsletters:

• Your [month/season] update
• This week’s events in [location]
• Have you seen our latest blog post?
• 10 tips for increasing your conversion rate
• Only 5 spots left on our online course

Webinar Subject Lines

You put a lot of effort into organizing a webinar, it would be a shame if you didn’t maximize your attendance because of a less-than-stellar subject line. These subject lines will help you garner more interest and signups for your webinar:

• The webinar will have your network talking for days
• Get a one-on-one meeting with [webinar speaker]
• FREE WEBINAR on how to grow your social media following
• Don’t forget! The webinar starts in # hours
• Meet the speakers of this month’s webinar
• Get your VIP webinar tickets before they’re sold out!

Networking Email Subject Line

Sometimes, an email isn’t meant to sell or promote something, but it’s just an opportunity to connect with someone new and grow your network. In these cases, it’s not unusual to take a more personal approach to your email subject lines.

• It was a pleasure meeting you at [event]
• I hope you can help with…
• [Mutual connection] mentioned you’re an expert in…
• Interested in speaking about your [article/blog post/product]
• Would love to connect with another [job title] like you!
• Question about your presentation at [event]

B2B Email Subject Lines

Subject lines should be approached differently depending on who your email is intended for. You wouldn’t compose the same subject line, or email, for a business as you would if you were messaging a customer.

Therefore, it’s important to understand the different needs of each group in order to address them right away in the subject line.

A good way to craft B2B subject lines is to focus on how you can help businesses with solutions to their pain points. Here are a few examples:

• 5 ways [your company] can help you with [pain point]
• We improved [competitor]’s sales by 20 percent. Here’s how we can help you too.
• Here’s a special   just for you
• Do you want to improve [company name]’s ROI in just one month?
• By this time next year, you can save $X by using [your company]
• Here’s the secret on how we can help [company name] succeed

Email Subject Line Examples for Meeting Request

A meeting request email goes beyond a traditional networking email by asking for something actionable: a meeting.

It helps to make this request clear from the subject line so that the recipient knows it’s an important email. Here are a few subject lines you can use to get them to open your meeting request email:

• When is a good time to chat for 15 minutes about [pain point]?
• [Name], do you have time for a meeting this week?
• Let’s schedule a call to chat about [pain point]
• Meeting invitation for [company or person’s name]
• Let’s meet at [event] next week

Thank You Email Subject Line Examples

There are many reasons you might send a thank you email. You can send one after a purchase, after a meeting, or simply to thank someone for being your customer.

Whatever your reason is, you want to give your recipient a reason to read beyond a simple “thank you” subject line. The trick here is adding some more information aside from just a thank you to pique their curiosity. Here are a few ways you can do that:

• Here’s our way of saying thank you for your purchase
• A little gift just to say thank you
• Thanks for signing up for our newsletter. Here’s your discount code.
• [Name/company name], thanks for this amazing year!
• A special surprise to say thank you
• Thanks for meeting with me, here are some other thoughts I had about [pain point]

Funny Email Subject Lines

A little humor could go a long way. Whether you opt for a “punny” opening line or you simply open a joke with the reveal inside the email, injecting humor into your subject lines can be a great way to increase open rates.

It doesn’t need to be laugh-out-loud funny either, there’s no need to be a comedian.

However, adding humor can simply make recipients more interested, and therefore more likely to open your email. Here are a few funny subject lines from popular brands so you can see real-world examples that have worked:

• Licking your phone never tasted so good (OpenTable)
• Witches be crazy, and so is this box! (Beauty Box)
• This email is littered with options (Petco)
• Sure, you *could* send a fruit basket (Blue Apron)
• Pairs nicely with spreadsheets (Warby Parker)
• Deals That Make Us Proud (Unlike Our Nephew, Steve) (Groupon)
• Can We Cut In? Top-Rated Knives up to 60% off (Sur La Table)

Oh and Don’t forget to add a funny email sign (-:

Reminder Email Subject Lines

Sometimes, one email isn’t enough. Depending on the subject, you might want to send one or more reminders or follow-up emails.

These follow-up emails can be to remind your recipient of a sale that’s ending soon, an upcoming meeting or event, or simply a reminder that you’re waiting for a reply to a previous email. Here are a few gentle ways you can use subject lines to remind recipients of something important:

• Last chance to get tickets to [event]!
• Looking forward to our meeting tomorrow at [location/event/time]
• Don’t forget! Our 50% off sale ends at midnight!
• The countdown to [sale/event/launch] is on!
• A reminder that your subscription ends on [date]
• [Name], have you had a chance to look at my last email?

Holiday Email Subject Lines

These days, it seems like there’s a holiday or dedicated day for everything. While this can seem overwhelming, it’s a great idea to bring up holidays in your subject lines.

Whether it’s a holiday sale or a promotional seasonal item, mention it in your subject line to encourage recipients to open your email. We won’t get into detail on every holiday, since there are many options, but here are a few examples of holiday subject lines you can use:

• 10 tips for [subject] this holiday season
• It’s snowing sales! Take 10% off your next purchase
• Are you ready to stuff yourself with savings?
• We’ve got sales you’ll be thankful for this year
• Winning gifts for everyone on your list
• Start your new year off right with 20% off
• The holidays might be over this year, but the sales are still going!
• Since we like you a latke, we’re giving you a discount
• 8 days of savings? Yes, please!
• We’ve got some ideas of gifts mom will love this Mother’s Day

Bottom Line on Your Subject Line

Don’t neglect your subject line. If you’ve already put tons of effort into your email marketing campaign, then focusing some effort on creating the best email subject lines can go a long way.

Whatever the subject or purpose is of your email, it’s always a good idea to take just a few moments to think about how to write a subject line that will ensure your email gets read.

Even if it’s just a quick email to a colleague to follow up on something, it can mean the difference between getting a response quickly and waiting a day or two for them to eventually get to your email.

The subject line might be the first impression you make in an email, but it’s not the only occasion you have to impress your recipients. If your subject line is the first impression, your signature is the final impression, so this can also have a significant impact on how your recipient views you and your brand.

Stand out by creating a custom signature, complete with links to your site, social networks, or even a promotional banner. With the right subject line, a strong email message, and a personalized signature, your email will be a campaign from start to finish. 

The post Email subject lines: tips for high open rates appeared first on WiseStamp.