What is Black Friday marketing?

Black Friday, originating in the United States, marks the beginning of the holiday shopping season, occurring the day after Thanksgiving. Retailers and online stores offer significant discounts, enticing consumers to make purchases. Black Friday marketing is a strategic promotion plan that businesses use to capitalize on this shopping frenzy.

Which marketing strategies are best to use for Black Friday?

Companies employ a combination of early-bird specials, flash sales, and extended store hours, often backed by aggressive advertising campaigns & a combination of marketing activities such as email marketing, Organic posts (SEO), PPC (Paid media), Social Media Marketing, Influencer marketing plus TV and billboard ads.

Learn more about ATL, TTL & BTL marketing and advertising techniques and digital marketing strategies for your Black Friday sales boost. Done well, your Black Friday campaign can account for 25% of your yearly revenue and more.

TIP: Extend your sale from Black Friday to Cyber Monday

For the past 15 years, Cyber Monday has become the de facto continuation of the Black Friday sales that have been going on for decades. Cyber Monday was created in the mid-2000s to get consumers to buy things from online stores. It’s become an incredibly popular shopping holiday, especially when it comes to digital goods. You can take advantage of the entire four-day period between Black Friday and Cyber Monday. That means extending any sales and offers you may have from Black Friday all the way to Cyber Monday.

21 Black Friday promotion ideas that make your offer irresistible

In the super competitive landscape of black friday deals and offers it is sometimes hard to keep up. How can you ensure your brand stands out and captures the attention of eager shoppers? Fear not! We’re here to arm you with a list of innovative and compelling Black Friday promotion strategies.

Dive into these top 21 ideas tailored for 2023, and set the stage for a record-breaking sales season. Whether you’re a seasoned retailer or a budding e-commerce site, these tips are sure to make your offers absolutely irresistible to your audience.

Ready to dive in? Alright, let’s get right into it!

1. Create a sneak peek

Revealing just a bit can often spark greater curiosity. For e-commerce businesses, consider teasing a selection of top products that will feature in your Black Friday sales. For those in the SaaS sector, a short video or a GIF highlighting the core features of your product can be a tantalizing preview.

Regardless of the approach, it’s essential to frame the sneak peek within the Black Friday theme, ensuring that potential customers are aware of the impressive discounts that await them. This strategy can build anticipation, driving traffic and interest as the big day approaches.

Whatever you do, keep it in the context of Black Friday, and make sure you specify the deal details with an emphasis on your significant discount.

Ways to promote your sneak peek

• Add it to your newsletter
• Send it out in an email blast
• Promote it on social media
• Publish a YouTube video
• Add pop-ups on your website
• Create Search and Display ads
• Create a radio or podcast commercial
• Make flyers and spread the word around
• If you are a big company: create television and billboard ads

2. Unveil a new product

Capturing the spirit of Black Friday requires more than just discounts; it’s about creating buzz and offering something truly unique. This year, consider unveiling a product that’s exclusive to Black Friday. Such a move not only entices shoppers with the allure of something fresh and limited but also sets your brand apart in a sea of generic sales.

By showcasing a novel item available only on this special day, you instill a sense of urgency and exclusivity, compelling customers to make a purchase before they miss out. In an age where consumers are always seeking the next big thing, a Black Friday-exclusive product could be your ticket to a memorable and successful sales event.

There are 2 major ways you can unveil a new product.

• First, you can add it a few days before the big day. Who knows, this may even lead to more sales before Black Friday proper.
• The second way is to add the product on Black Friday.
• A countdown timer can help make things more exciting as well. This product may be something that you decide will only be available on Black Friday. That creates a sense of urgency, which leads to action.

3. Spin the virtual wheel

You can gamify your Black Friday campaigns. One popular method is to spin a virtual wheel. This tiny added feature to your store’s website will drive your current and potential customers to stop by your website for a chance to win prizes, discounts, and coupons.

This Black Friday marketing strategy is less about giving away great prizes and more about providing a fun experience. It indirectly creates a positive experience for both your brand and website.

4. Offer a VIP early-bird discount

The early bird gets the worm, or discount in this case. Use your email list to send out an update on your latest featured products that will be discounted for Black Friday. To enhance the appeal of a VIP early-bird discount, employ strategic wording that evokes a sense of urgency.

Using phrases such as ‘limited availability’ or ‘nearing sell-out’ instills a perception of scarcity, making the offer seem even more exclusive. Research consistently shows that consumers are more inclined to act swiftly and decisively when faced with potential scarcity, often perceiving such limited-time or limited-stock offers as more valuable.

By tapping into this psychological principle, you can drive more immediate responses and higher engagement from your target audience

5. Create a countdown promo video

Another neat idea you can use that involves a countdown timer is creating a promo with one. This video will feature all of the products you will have on sale, but a week in advance. This can help generate more hype that will get people lining up on Black Friday to make their purchases. Once you’ve made a fantastic promo video, go ahead and promote it on your Instagram page.

In an example I really like, Chubbies created a viral “anti-Black Friday” promo video, that subversively uses the Black Friday context to create their own sales holiday named jokingly “Thighber Monday” (formulated on Cyber Monday) that promotes their products.

Watch this Video example for Black Friday marketing: “anti-Black Friday” promo by Chubbies:

6. Create a “Black Friday exclusive” post

Leveraging Facebook’s dynamic marketing features can significantly boost your Black Friday sales. One particularly impactful method is to create a “Special Black Friday” carousel post. This visually engaging format allows you to prominently display a selection of your top sale items for the big shopping day. But it’s not just about showing the products — it’s about creating urgency.

By emphasizing that these deals are limited or available only for a short time, you tap into the principle of scarcity. This encourages potential buyers to act quickly, fearing they might miss out. Not only does this heighten anticipation for Black Friday, but it also drives consumers to mark their calendars, ensuring your offers remain top-of-mind as the day approaches.

7. Partner up With a TikTok influencer

TikTok has firmly cemented its status as a cultural phenomenon, particularly among the Millennial and Gen Z demographics. Gen Z, in particular, is a dominant force on the platform. With TikTok influencers consistently racking up views in the millions for their engaging content, it’s a marketing platform that can’t be ignored, especially when gearing up for Black Friday.

As you embark on the journey to find the right TikTok influencer for your brand, it’s essential to choose someone whose style and audience align seamlessly with your brand’s ethos and target market. Once you’ve pinpointed the ideal influencer, design a captivating promotional campaign that encourages viewers to ‘swipe up’, leading them directly to your exclusive Black Friday deals.

The combination of the right influencer and a compelling offer can be a game-changer for your brand’s visibility and sales.

Watch this Video example for Black Friday marketing: TikTok influencer Black Friday campaign:

8. Hold a different sale every hour

If your online business has a more extensive following, you can take advantage of an exciting, fast-paced idea involving holding a different sale every hour. You can start at Midnight on Black Friday and have 24 separate sales. That’s going to potentially skyrocket the number of sales you get, especially if some products aren’t even available until a certain time.

9. Give away a free gift with every purchase

Who doesn’t like free stuff? When you give away a free gift with every purchase on Black Friday, people are more inclined to buy your products. A common tactic used by small businesses is to give away something that’s worth under $2.

To help spread the word about your freebie giveaway, feature it on your store’s homepage. This gives it maximum visibility. You can place an ordering requirement on receiving the gift, such as requiring people to spend $75 or more to receive it. If you’re running on high margins, you can also simply give away a free gift with every purchase.

10. Offer a Buy-One, Get-One 50% Off

Another Black Friday marketing tactic that works wonders is buy-one, get-one 50% off. This is basically upselling people to buy more than they would have originally. You can even make a variation of this, such as offering 50% off everything on the morning of Black Friday, then buy one, get one 50% off during the afternoon.

11. Offer bundle deals

Bundling products together can lead to increased sales, as customers perceive they’re getting a better value. For Black Friday, you can offer a special bundle price for products that are typically purchased together. Highlighting the savings compared to individual product purchases can also drive home the value of the deal.

12. Loyalty program boost

Offer enhanced loyalty points or rewards for purchases made on Black Friday. This not only incentivizes the immediate purchase but also encourages future shopping. A double or triple points day can make your loyal customers feel appreciated and valued.

13. Utilize flash sales

Flash sales are a dynamic tool in the world of Black Friday promotions, effectively instilling a sense of urgency in shoppers. By offering enticing deals that only last for a few hours throughout the day, you not only encourage prompt purchases but also keep the excitement alive. It’s vital to harness the power of social media in this strategy. A timely post or story on platforms like Instagram or Facebook can alert and remind your followers of the imminent start times, ensuring they don’t miss out on these exclusive deals.

14. Offer gift card specials

One highly effective promotional strategy is offering gift cards at a reduced price. For example, presenting a $100 gift card for just $85 can be a compelling proposition for shoppers. This tactic achieves multiple objectives.

• First, it guarantees that the consumer will return to your store or platform for a future purchase, ensuring continued engagement with your brand.

• Second, by providing immediate monetary value, you’re appealing to the customer’s sense of getting a great deal, which can be a strong incentive to make a purchase.

Furthermore, consumers often end up spending more than the gift card value when they redeem it, leading to increased sales for the business. It’s also worth noting that some gift cards never get redeemed fully or at all, which further benefits the company’s bottom line.

15. Lavarege interactive Social Media challenges

Leverage the power of social media by launching challenges where followers can participate to win discounts or freebies. For instance, they might share a post, create a Black Friday wishlist from your products, or even post a photo using your product.

16. Collaborate with a cause (Non-profit)

Partner with a charitable organization. For every sale made on Black Friday, pledge a small portion to the cause. It adds a feel-good factor to the purchase and often sways buyers who are on the fence.

Teaming up with a charitable organization is an excellent strategy for businesses looking to blend commerce with cause. In the days leading up to Black Friday, promote your partnership extensively across all channels.

Inform your audience that for every sale made on Black Friday, a certain percentage or fixed amount will be donated to the chosen cause. Incorporating non-profit marketing strategies, such as sharing stories or missions related to the charity, can provide depth to the campaign, allowing customers to connect emotionally.

17. Offer exclusive member sales

If you have a membership or subscription model, provide these customers with an exclusive sale or an extra discount. It rewards them for their loyalty and may incentivize others to join the membership. Such exclusivity not only acknowledges and rewards their ongoing loyalty but also amplifies the perceived value of being a part of your membership community.

By spotlighting these special privileges, potential customers can see firsthand the benefits that come with subscribing or becoming a member. Furthermore, it encourages current members to renew or maintain their memberships, knowing that they’re privy to unique perks. This approach fortifies customer loyalty, ensures sustained revenue from memberships, and acts as a compelling marketing tool to attract potential subscribers.

18. Make use of augmented reality (AR) experience

Incorporate AR technology to offer a unique shopping experience. For fashion retailers, this could be a virtual try-on. For others, it could be an immersive product demonstration. It not only enhances the shopping experience but also creates buzz.

For fashion retailers, imagine the possibility of allowing customers to engage in a virtual try-on session. Rather than grappling with the tedious process of physically trying on multiple outfits, shoppers could effortlessly visualize how different garments look on them through their digital devices. This not only streamlines the selection process but also minimizes the hassle of returns due to fit or style dissatisfaction.

Beyond the realm of fashion, the potential applications of AR are vast. Retailers across various sectors can harness this technology to offer immersive product demonstrations. For instance, a furniture store could enable customers to virtually place a piece of furniture in their living space, assessing size, aesthetics, and fit before making a purchase decision. Similarly, a toy store could bring a toy to life, allowing children and parents to witness its functionalities in real-time.

19. Utilize referral discounts

One of the most powerful tools in a retailer’s arsenal is the trust and loyalty of its customers. When harnessed properly, this trust can be translated into tangible growth for your business, especially through the mechanism of referral discounts. As we approach major shopping events like Black Friday, leveraging referral-based promotions can be the difference between a standard sales day and a record-breaking one.

Referral discounts operate on a simple premise: reward your existing customers for bringing in new ones. By offering your loyal clientele an incentive to share their positive experiences with friends and family, you’re essentially multiplying your sales force without incurring the traditional costs of advertising. When a current customer refers a new buyer who then makes a Black Friday purchase, the referrer is granted a special discount on their subsequent buy. This not only encourages the initial referral but also ensures repeat business from your existing customers.

Encourage your customers to refer friends and family. If their referral makes a purchase on Black Friday, they get a special discount on their next purchase. This word-of-mouth promotion can exponentially increase your reach

20. Offer extended shopping hours or early access

Especially for brick-and-mortar stores, extending shopping hours can attract a larger crowd. Opening doors earlier than usual or keeping them open later can cater to different customer schedules. For online platforms, offering an “early access” window for a select group or even the public can generate buzz and initial sales momentum. Make sure to promote these special hours or access periods well in advance through various communication channels, allowing shoppers to plan their day accordingly

Black Friday marketing strategy examples by top retailers

Now that you know the best Black Friday promotion ideas, it’s time to take a look at an example of a winning Black Friday marketing strategy.

1. MeUndies is always on top of its Black Friday marketing game

The company created a unique Black Friday marketing strategy that involved an exclusive Facebook Live party that garnered over 13,000 views, with a 25% conversion rate. There was even a live DJ and a dance contest!

This marketing strategy led to a lot of word-of-mouth promotion because of how unique it was. In the end, over 660,000 people found out about the event.

2. Amazon’s “Countdown to Black Friday”

Amazon, the e-commerce behemoth, has mastered the art of extended Black Friday sales with its “Countdown to Black Friday.” Weeks before the actual day, Amazon begins offering “Deal of the Day” discounts on a range of products, building anticipation and ensuring that consumers check their site daily.

This strategy not only keeps Amazon at the top of shoppers’ minds but also spreads out the shopping frenzy over multiple days, reducing the strain on their logistics and ensuring a smoother customer experience.

3. Target’s Doorbusters and “Black Friday Preview Sale”

Target, a giant in the retail industry, often rolls out doorbuster deals, which are significant discounts available for a limited time, often when the store first opens. These deals are designed to attract large crowds, ensuring a surge of shoppers the moment doors open.

Additionally, in recent years, Target has also introduced a “Black Friday Preview Sale.” This event, typically held a couple of weeks before Black Friday, gives shoppers a chance to snag some Black Friday deals ahead of time. It’s a clever move that builds excitement and gives a taste of what’s to come, all while potentially spreading out in-store traffic.

Final words

In today’s competitive retail landscape, Black Friday marketing plays a pivotal role in driving holiday sales and consumer engagement. As shoppers eagerly anticipate the day to avail of hefty discounts, retailers must craft innovative and impactful marketing strategies to stand out.

Black Friday is a once-a-year opportunity that every small business should take advantage of. In fact, it’s likely that you will make the majority of your annual sales during Black Friday, or between Black Friday and Cyber Monday. With these top inspirational marketing ideas now in your possession, you can boost your sales even more by creating hype and offering incentives to your audience.

Valentine’s Day sales and promotion ideas

Excite your customers by offering more than your average bouquet of roses.

1. Themed bundles with existing products 

Fountain created the perfect VDay date night gift box with products that they already sell.

By combining products already offered and adding festive, holiday-themed packaging, you can create a simple and effective Valentine’s Day promotion in a flash. Adding a discounted price to the bundle is a surefire way to get your customer’s attention. 

2. Free or expedited shipping by Valentine’s Day

3.  Create Valentine’s Day gift lists 

E-commerce sites, such as Ulta, make shopping for Valentine’s Day easy by creating a VDay gift section on their site. This is an easy promotion idea that doesn’t specifically require themed products. By simply adding Valentine’s Day-themed colors and content to the suggested gift list, businesses can utilize Valentine’s Day buzz to generate sales.

Valentine’s Day advertising ideas

1. Learn to speak your customers’ love language.

Love in the time of COVID-19

Let’s face it, the pandemic has changed the way people celebrate and many are still choosing to stay at home as much as possible. Focusing on how Valentine’s Day has changed is a way to stay relevant. Hulu’s ad stays away from the traditional and in doing so speaks to a wider audience. 

2. Celebrate self-love

While many businesses use Valentine’s Day as a chance to advertise romantic love, this can be alienating to customers who are single. However, the self-love movement is on the rise and VDay is definitely a chance to celebrate.

Companies like Fred and Far are showing their customers that there are no prerequisites when it comes to treating themselves. Why wait for a marriage proposal to wear a diamond ring when you can buy one for yourself? 

The self-love angle is a way to re-frame everyday shopping and give customers a reason to celebrate themselves. Whether your products are more on the romantic side or unrelated, your customers will appreciate the justification.

3. Real love with real people

Pandora launched a video campaign featuring real people sharing what Valentine’s Day means to them.

This kind of advertising campaign puts focus on the customer rather than the product. A campaign like this one appeals to the consumer’s emotional side. This intimate look into real people creates an authentic sense of connection between the business and its customers. 

Rather than pushing the product, emotional campaigns tug on the customer’s heartstrings which tie a familiar loving feeling to your brand and make people feel connected on a more personal level.

Valentine’s Day social media campaigns

Connection is something that brings us all together, especially on the day of love.

1. Spice things up with social media contests and polls 

Companies often use social media to post holiday-related content. Using social media to launch contests with VDay prizes is an excellent way to increase engagement around these posts. You don’t need to sell flowers or lingerie to participate. Dunkin Donuts featured a VDay trivia contest on their Instagram stories, the winner of which received a secret promo code for a free drink.

2. Valentine’s Day giveaways 

Giveaways on social media are a win-win for both the customer and the business. The user-generated content from these campaigns is free advertisement and people are more likely to trust a product if it is being promoted by someone they know, creating opportunities for new and existing customer engagement.  

Ask your customers to like and share a post of yours, or create a campaign in which they post their own photos and tag your company. The giveaway should include something valuable to the customer, incentivizing participation. Even if your product is not Valentine’s Day themes, you can put a romantic spin on the copy to make it relevant for the holiday.

3. Use hashtags to spread the love

Hashtags are used across all social media platforms to enable users to explore and discover pages that share their interests. Incorporating your product into a VDay-themed post and adding hashtags as Amazon did below, will inspire customers to use your products in new ways for the holiday. This is a great example of a seemingly unromantic product being used in a romantic way. 

Increase engagement by asking your followers to participate in the campaign. You can encourage them to share similar posts and add a common hashtag. This way customers feel like they are part of the conversation while creating user-generated content and increasing exposure to countless potential customers.

Valentine’s Day email marketing ideas

Who doesn’t want to receive a love letter on Valentine’s Day? Making your customers feel valued around VDay can be as simple as sending them an email to let them know they are on your mind.

1. Send a Valentine’s Day reminder

Utilize your email lists to send Valentine’s Day nudge a couple of weeks before the big day. Change up the layout and copy to fit the holiday spirit. This email should include different gift ideas available on your site, removing friction and making gift buying as smooth as possible.

Valentine’s Day emails can be sent out again right before the holiday, urging last-minute shoppers to make their purchases before it is too late. Be sure to change up the format of each email according to how much time is left before the holiday.

On February 14th you can send a final email wishing your customers a happy holiday. A simple message will show customers that you value them and want them to feel special.

2. Test out enticing subject lines

Come up with a few different ideas for subject lines and A/B test them when sending out your Valentine’s Day emails. A good subject line will catch your customers’ eye and get them interested in what you have to offer.

If you are offering any special discounts, it is a good idea to put this information in the subject line. You shouldn’t feel the need to stick to the traditional hearts and roses, funny subject lines will set you apart. 

When sending your Valentine’s Day reminder emails, you should try different subject lines and see which one your customers are most responsive to. This way, when you send follow-up emails you will know which direction to go in.

3. Make your customers feel valued by throwing in a gift

Opening up an email from a brand you love only to find they are offering a gift with your purchase is exciting and incentivizing. If your product is not romance-related, don’t worry! This time you are the one showing your customer love. Limited-time offers around Valentine’s Day will encourage your customers to shop now while the gift is still being offered. 

Benefit got into the loving spirit with their promotional email by throwing in a gift with any $50 order. Customers are more likely to spend at least $50 with the knowledge that they will be getting something in return. 

If you are feeling especially generous, you can give your customers a gift without them having to purchase anything. This could be a limited-time promo code offering a percentage off any purchase. Remember, it’s the little things that matter.

Make Valentine’s Day a heartwarming experience

Material things are temporary but loving memories last a lifetime.

1. Give yourself a sexy makeover

Making a quality product is only one aspect of running a business. Customer experience is equally as important. Creating the right vibe can be all that it takes to upgrade this experience around Valentine’s Day.

White Castle started Valentine’s Day tradition in the 90s of decorating their restaurants and taking special date reservations for the holiday. This seems like a simple idea, but there is a reason it became so popular. Customers were so pleased with these little changes because they allowed them to form memories with the ones they love. 

Whether you have a brick-and-mortar store or an eCommerce platform, creating a memorable experience for your customers can be as simple as a few aesthetic changes. You don’t need to be face to face to create an interactive experience for your customers. There are numerous ways to tweak your site and make it memorable for your customers.

2. Create bonding experiences for your customers

People often prefer to experience something with the ones they love, rather than giving material gifts. Even if your company does not usually fit into the ‘experiences’ category, offering a limited-time holiday activity allows your customers to build fond memories around your brand. 

Collaborating with a like-minded company could be a good way to join forces to make this possible, like Williams Sonoma and Bake From Scratch did here. Collaborations also increase exposure and allow for customer crossover between you and whoever you partner with.

3. Valentine’s Day emails with a twist

When sending out your Valentine’s Day emails, consider including something that will add a little extra oomph. Allowing your customers to go from passive readers to active participants adds a fun activity element to your emails. Customers are more likely to engage with content that asks them to engage!

One example is an email Frank Body sent out which included the option to send a love letter to anyone for free. Another idea could be sending a Valentine’s template that customers can print out and color in with their children.

Get experimental this Valentine’s Day

Not everyone loves Valentine’s Day, try something new to appeal to this audience.

1. Take the humorous route

Valentine’s Day advertisements can feel a little intense, especially if you’re not a hopeless romantic. While there is no harm in taking the traditional route, funny and sarcastic ads shake things up and set you apart from all the pink text and hearts. 

Here, Twitter implemented user-generated content for their Valentine’s Day ads. This is a wonderful use of user-generated content and is more effective than if they had posted lovey-dovey tweets. Remember that not everyone is lucky in love and sometimes customers need a good laugh to get in the holiday spirit.

Twitter not only uses online advertisements but physical ads as well. If you can afford to do so, advertising on and offline is something to consider.

2. Appeal to the pet lovers

Today, buying Valentine’s Day gifts for pets is a billion-dollar market. Some people have even reported buying VDay gifts for their pets and not their partners. There is no mistaking the fact that people love their pets so why not celebrate them on this day of love? 

You don’t need to sell dog treats to tap into this market. Collaborating with a pet-friendly brand like Ampersand Design Studio and The Foggy Dog did here is one way to cater to the canine crowd. Once again, collaborations can be an excellent opportunity for cross-exposure between brands.

If you’re not looking to collab, there are still ways you can reach pet lovers this Valentine’s Day. Adding a pet-friendly gift to purchases or simply recognizing pet-owner love as significant in your marketing emails is another way to appeal to this crowd.

3. Embrace the haters

If you’re single and especially newly single, the holiday of love may rub you the wrong way. Everyone knows that misery loves company and companies like Burger King were there to commiserate on VDay 2020. The lonely hearts deserve to celebrate Valentine’s Day too.

If your product has nothing to do with Valentine’s Day, this is a great angle to push. Social media is how Burger King chose to advertise, but you can encourage single people to celebrate themselves on this day in numerous ways. If you put together Valentine’s Day bundles for couples for the holiday, consider also making bundles for self-love or care packages for the broken-hearted. 

Spice up your merch for Valentine’s Day

Excite your customers this Valentine’s Day with exclusive holiday merchandise.

1. New Valentine’s Day collections

Creating a special Valentine’s Day-themed collection will grab the attention of your customers and attract new customers looking for themed holiday gifts. If the collection is offered for a limited time, customers will want to make purchases before they lose their chance. 

MeUndies designed matching underwear sets along with a significant discount. While underwear is a common VDay gift, many brands that are not typically considered romantic use this holiday to keep their customers interested by offering something new and unique. 

Valentine’s Day falls on a time of year after the lull of the winter holidays and the new year. People have had a chance to recover from the whirlwind of gift shopping and will be excited to see new products being put out. 

2. Try something new for VDay

While creating a themed collection with your existing products is one idea, adding something new to your repertoire this holiday season is another way to entice your customers. You don’t have to break the bank to make this happen either.

KFC was designed to scratch and sniff Valentine’s to promote their shared chicken meal. This is a cute and simple way to use the holiday as an opportunity to advertise their product, which does not have much to do with romance or love. No matter what you sell, you can share the love with customers by adding something holiday-related. It’s the little things that count.

3. Change up your packaging

If you already sell something Valentine’s Day-related or don’t want to release any new products, especially for the holiday, Valentine’s Day-themed packaging is an eye-catching way to make your customers feel the love. Many businesses change their packaging according to the holidays, which alone is an effective promotion tactic even without additional gifts or special collections.

 Smith & Sinclair’s Valentine’s Day boxes take their chocolates from lust to love.

Send love to those who need it most

Charitable contributions let your customers know that you care.

1. Send proceeds to charity

A Valentine’s Day promotion focused on those in need will motivate consumers to choose your product and feel good about their holiday purchases. People prefer to support businesses that are sustainable and socially aware. Instead of pushing products, Valentine’s Day can be a chance to show your customers that you care about taking care of those who are in need. 

A Valentine’s Day promotion in which your company donates part of the proceeds will mark your business as one with customers proud of the fact that they purchase from you. If you can afford to do so, this is a wonderful way to give back on this holiday of love and make a good impression on your customers

Valentine’s Day is a chance to celebrate existing connections and create new ones. No matter the product you offer, you have countless options to jump on the love boat this holiday season. 

Whether your customers are shopping for themselves or the ones they love, these 21 ideas are sure to ignite a spark and get them to love you even more than they already do.  

Australian Day is here. And you may be breaking your head trying to come up with the right “Happy Australian Day” message to send by email or phone. I get it I wouldn’t wanna miss this opportunity to show care and appreciation either. But it can be hard to find the time to send a Happy Australian day email with all that’s going on with the family or at work.

Don’t worry if you’re struggling to find the time – we got you. Here are the top Australian day email messages, broken down from the subject line down to the email sign-off.

We’ve also made some Australian Day email signature banners you can add to your email with a click.

Happy Australian day email opening examples

We’ve taken the time to write some Australian Day email opening options by the person your email is directed to.

Email to coworkers

Colleagues may want to wish other colleagues a Happy Australian day, in this situation the message can be casual. It can be an inside joke depending on how close you are as team members. 

Email to teams

CEO or head manager of the company has the responsibility to send out an organization-wide email thread wishing all employees a happy holiday. If you get stuck here are examples you can send your team.

Email to boss

While you wish to email your boss regarding Australian day you may not know what to say, keeping it professional yet with warmth. Try one of the Australian day messages below.

Email to clients

If you work with a client/s daily, then you should send them a happy holiday message to keep up appearances. When you are emailing your client list and you want to keep things professional but also let them know you are thinking of them. 

Email to my business partners

Remind your business partner that you are there for them and that you are glad to work alongside them.

Happy Australian day email subject line examples

Email to co-workers

• Wishing you a Happy Australia Day
• Have a relaxing day off
• Finally, it’s a day off!

Here are more subject lines that are useful for different occasions 

Email to teams

• May you have a wonderful Australia Day
• The time has come for a break!
• Take out the flag and wave it high

Email to boss

• Happy Australia Day
• Australia Day Greetings!
• Thanking you on this National Day!

Email clients

• Warmest wishes on our national day!
• A very joyful Holiday
• Happiest Australia day to you

Email business partners

• Grateful for your support
• Have a happy Australia day
• Are you ready to use the fireworks? Happy national day!

Happy Australian day email greeting examples

Email to co-workers

• Warm wishes to the most amazing person I work with
• We have worked hard enough to enjoy this Australia day to the fullest.

Email to teams

• Happy Australia Day to the most cooperative and hardworking team
• Wave the flag, have a few drinks, and cherish this day!

Email to boss

• Hope you are having a great national day, for you deserve a break.
• Thank you for contributing to making Australia proud.

Email clients

• We thank you on this beautiful day and hope you have a great day!
• We appreciate your continued business and wish you a happy Australia Day!

Email business partners

• Our country is not just another country on the map, but one with international recognition and love, so it’s time to accomplish our contributions to Australia.
  
• Wishing you Happy Australia day! May our country keep shining, and we live and work for it.

Happy Australian day email sign-offs examples

A sign-off is one of the most important aspects of any email. It’s what leaves a lasting impression on your reader, so getting that right is super important. That’s why we prepared lots of different options for getting it right on every occasion.

To take it a step further, you can decorate your email signature with Australian Day banners. If you Don’t have a signature set up, you may wanna try the WiseStamp email signature generator.

Email to coworkers

• Sincerely – Use this when you have a formal relationship with co-workers
• Kind regards – Use this when your co-worker is also your friend, or you both are on good terms.
• See you around soon – Use this when you are going to see your co-workers the next day or soon

Email to teams

• Warm regards – This is used when you wish or thank a team for their contribution.
• Best wishes – When you wish them well for the day
• Thanks – When you want to end the email in a formal yet relaxing tone.

Email to boss

• Best regards – This is one of the most respectful and simple ways to sign off an email.
• Respectfully – To show gratitude and respect and show that you are to be respected as well.

Email clients

• Many thanks – Ideal for clients who have contributed to your business
• Regards – Use this to keep it professional and brief

Email business partners

• Warm wishes – Can be sent to both partners you know personally or only through business.
• Cheers – Use this when you are friends with your business partner to keep the wish a bit informal
• Take care – Use this when you know your business partner personally

Final thoughts 

Australian day is a great time to express gratitude and send out your warmest wishes. Coming up with a perfect Australian day message might be time-consuming but it is a great way to build a sense of community within your professional career whether you are emailing your boss, client, business partner, or colleague. 

If you struggle to choose sign-offs for different occasions you may find our email signature sign-offs guide to help in making the best decision. 

Add Martin Luther King Jr. quotes and banner to you email signature

This is a big day, and you can let it show in all of your email communication, by adding an MLK Day banner to your email signature, and by ending your emails with a strong MLK quote. We’ve created a few options for you to choose from when using our email signature generator. Create your MLK email signature.

To

Subject

Make it yours

A bit of background on Dr. King and his life’s work

The mid-50s to late-60s was a time filled with pain, sorrow, and grief; people of color throughout the US refused equal treatment for everything from the schools they could attend to the water fountains they got to use.

However, it was also a time of significant revolution and hope, with critical Civil Rights Movement leaders turning the tide closer towards true freedom for all. 

Martin Luther King Jr. was undoubtedly one of the most crucial, leading a series of peaceful protests and impassioned speeches across the conservative south that would ultimately lead to the passage of America’s first equality laws.

Although his life was tragically cut short by assassination on April 4th of 1968, his influence can still be felt to this very day, his protests inspiring the dramatic legislation changes that help ensure “separate but equal” never again stands and his profound speeches moving entire generations past and present to unite against hatred everywhere.

As the title of this article undoubtedly discloses, MLK left us a great number of fantastic and beautiful quotes that inspired millions during the days of the Civil Rights Movement. These quotes still hold the power to arouse strong feelings and move people to action.  

Martin Luther King hope quotes

2. “We must accept finite disappointment but never lose infinite hope.”

– Martin Luther King Jr.

3. “Let us all hope that the dark clouds of racial prejudice will soon pass away, and the deep fog of misunderstanding will be lifted from our fear-drenched communities, and in some not-too-distant tomorrow, the radiant stars of love and brotherhood will shine over our great nation with all their scintillating beauty.”

– Martin Luther King Jr.

Martin Luther King Jr. inspirational quotes

1. “We’ve got some difficult days ahead. But it really doesn’t matter with me now because I’ve been to the mountaintop… I’ve looked over, and I’ve seen the promised land. I may not get there with you. But I want you to know tonight that we as a people will get to the promised land.”

– Martin Luther King Jr.

2. “If you can’t fly — then run. If you can’t run — then walk. If you can’t walk — then crawl. But whatever you do, you have to keep moving forward.”

– Martin Luther King Jr.

5. “I came to the conclusion that there is an existential moment in your life when you must decide to speak for yourself; nobody else can speak for you.”

– Martin Luther King Jr.

Courage isn’t being unafraid; it’s directly facing your fears and doing what’s right in despite of them. MLK approached it this way, and so should you. Use these quotes to encourage people who may feel paralyzed in the face of uncertainty, anxiety, or worry. These quotes will remind them to take that step forward anyways.

1. “There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right.”

– Martin Luther King Jr.

2. “Courage is an inner resolution to go forward despite obstacles. Cowardice is submissive surrender to circumstances. Courage breeds creativity; Cowardice represses fear and is mastered by it. Cowardice asks the question, is it safe? Expediency asks the question, is it politic? Vanity asks the question, is it popular? But conscience asks the question, is it right?

– Martin Luther King Jr.

3. “Courage is the power of the mind to overcome fear.”

– Martin Luther King Jr.

4. “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”

– Martin Luther King Jr.

5. “We cannot walk alone. And as we walk, we must make the pledge that we shall always march ahead. We cannot turn back.”

-Martin Luther King Jr.

6. “Never, never be afraid to do what’s right – especially if the well-being of a person or animal is at stake. Society’s punishments are small compared to the ones we inflict on our soul when we look the other way.”

-Martin Luther King Jr.

Martin Luther King quotes on life

There’s something that unites most of these quotes together: the idea that we’re interconnected, that service to one is service to all. Always seek to live with the same attitude in mind. Today and every day, look for ways to be a helper in the world. You never truly realize how big of an impact it will make. 

1. “Our lives begin to end the day we become silent about things that matter.”

– Martin Luther King Jr.

2. “Life’s most persistent and urgent question is, ‘What are you doing for others?’”

– Martin Luther King Jr.

3. “God never intended for one group of people to live in superfluous, inordinate wealth, while others live in abject, deadening poverty.”

– Martin Luther King Jr.

4. “In the end, we will remember not the words of our enemies, but the silence of our friends.”

– Martin Luther King Jr.

5. “We must learn to live together as brothers or perish together as fools.”

– Martin Luther King Jr.

6. “If a man has not discovered something that he will die for, he isn’t fit to live.”

– Martin Luther King Jr.

Martin Luther King quotes on racism

MLK’s thoughts on racism often echoed a note of hopefulness about the future while still expressing deep disappointment about the reality of the racial issues around him. We should strive to do the same.

Feel free to celebrate how far we’ve come but don’t forget to recognize there’s still a remarkably long way to go – and beyond this, put in the effort to get there.

Use these quotes on racism to inspire others to commit to doing the hard work of unlearning wrong attitudes and stereotypes and actively fighting against racism.

1. “The price that America must pay for the continued oppression of the Negro and other minority groups is the price of its own destruction.”

– Martin Luther King Jr.

2. “Whites, it must frankly be said, are not putting in a similar mass effort to reeducate themselves out of their racial ignorance. It is an aspect of their sense of superiority that the white people of America believe they have so little to learn.

The reality of substantial investment to assist Negroes into the twentieth century, adjusting to Negro neighbors and genuine school integration, is still a nightmare for all too many white Americans…These are the deepest causes for contemporary abrasions between the races.”

– Martin Luther King Jr.

3. “We must see now that the evils of racism, economic exploitation, and militarism are all tied together. And you can’t get rid of one without getting rid of the other.”

– Martin Luther King Jr.

5. “I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality…. I believe that unarmed truth and unconditional love will have the final word.”

– Martin Luther King Jr.

6. “They will not be judged by the color of there skin but the content of their character”

– Martin Luther King Jr.

Martin Luther King quotes on love

Direct discussions about love weren’t really the reverend’s primary focus, but his feelings are still apparent. He felt that love was always the better way to win the hearts and minds of America, and we would be wise to take a leaf out of his book.

Love doesn’t mean letting others walk on you or making excuses for bad behavior, though. It means wanting better for us all, loving people enough to hold them accountable, and loving ourselves enough to do just the same. 

Use these quotes to remind people that love and caring is the only way to build bridges between groups and factions and create a nation.

1. “Love is the only force capable of transforming an enemy into friend.”

Martin Luther King Jr.

2. “I believe that unarmed truth and unconditional love will have the final word in reality. This is why right, temporarily defeated, is stronger than evil triumphant.”

Martin Luther King Jr.

3. “There can be no deep disappointment where there is not deep love.”

Martin Luther King Jr.

4. “We must develop and maintain the capacity to forgive. He who is devoid of the power to forgive is devoid of the power to love. There is some good in the worst of us and some evil in the best of us. When we discover this, we are less prone to hate our enemies.”

Martin Luther King Jr.

5. “He who is devoid of the power to forgive is devoid of the power to love.”

Martin Luther King Jr.

Martin Luther King quotes on progress

King’s words on progress hammer one main point, that actual change and equality only happen through convictions and action. As Elie Wiesel once said, “We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.”

Resting on our laurels, staying silent in the face of injustice, or attempting to stay out of hard discussions only ensures racism will remain alive and well for the rest of our days.

King also makes it clear that. progress is a gradual thing. And sometimes you gain ground only to lose more soon after. So progress should be played as a long game, on all fronts, till the roots of prejudices are finally eradicated.

Use these quotes when you want to remind people that doing nothing to stop injustice is actively allowing it to happen. Neutrality is not an option. Use them also to inspire patience and bring people to take the long road of gradual but constant change.

1. “Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.” 

Martin Luther King Jr.

2. “Law and order exist for the purpose of establishing justice, and when they fail in this purpose, they become the dangerously structured dams that block the flow of social progress.”

Martin Luther King Jr.

3. “All progress is precarious, and the solution of one problem brings us face to face with another problem.”

Martin Luther King Jr.

4. “I feel that the time is always right to do what is right. Where progress for the Negro in America is concerned, there is a tragic misconception of time among whites. They seem to cherish a strange, irrational notion that something in the very flow of time will cure all ills.”

Martin Luther King Jr.

5. “The hope of a secure and livable world lies with disciplined nonconformists, who are dedicated to justice, peace, and brotherhood. The trailblazers in human, academic, scientific, and religious freedom have always been nonconformists. In any cause that concerns the progress of mankind, put your faith in the nonconformist!”

Martin Luther King Jr.

Martin Luther King quotes on non-violence

Contrary to popular belief, MLK’s opinion about violence was complex and nuanced. He never automatically condemned the people behind it, understanding that violence was a symptom of and reaction to horrible, unjust treatment.

He then recognized – unlike many of us today – that it can be regarded as problematic, ineffectual, and something to be avoided without blindly damning the people who engage in it. Let us attempt to see it in the same light while advocating for non-violence as the ideal way forward

1. “I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality… I believe that unarmed truth and unconditional love will have the final word.

– Martin Luther King Jr.

3. “Nonviolent action, the Negro saw, was the way to supplement, not replace, the progress of change. It was the way to divest himself of passivity without arraying himself in vindictive force.”

– Martin Luther King Jr.

4. “We who engage in nonviolent direct action are not the creators of tension. We merely bring to the surface the hidden tension that is already alive.”

– Martin Luther King Jr.

5. “Non-violence is a powerful and just weapon. Indeed, it is a weapon unique in history, which cuts without wounding and ennobles the man who wields it.”

– Martin Luther King Jr.

6. “A riot is the language of the unheard. And what is it that America has failed to hear? …That the plight of the Negro poor has worsened over the last few years. It has failed to hear that the promises of freedom and justice have not been met.

And it has failed to hear that large segments of white society are more concerned about tranquility and the status quo than about justice, equality, and humanity…

And as long as America postpones justice, we stand in the position of having these recurrences of violence and riots over and over again. Social justice and progress are the absolute guarantors of riot prevention.”

– Martin Luther King Jr.

Martin Luther King quotes on peaceful protest

While we often see peace as our end goal, as a destination we’ll eventually reach with enough time and action, MLK reminds us that it’s also a journey itself.

Peace begets peace. Use these quotes to convince people that if they want a peaceful world, they must commit to spreading around that same energy, and approach all things with the care and attention they deserve. 

1. “We will not build a peaceful world by following a negative path. It is not enough to say, ‘We must not wage war.’ It is necessary to love peace and sacrifice for it. We must concentrate not merely on the negative expulsion of war, but on the positive affirmation of peace.”

– Martin Luther King Jr.

2. “In the process of gaining our rightful place, we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must forever conduct our struggle on the high plane of dignity and discipline.”

– Martin Luther King Jr.

3. “Peace is not merely a distant goal that we seek but means by which we arrive at that goal.”

– Martin Luther King Jr.

4. “The only weapon that we have in our hands this evening is the weapon of protest.”

– Martin Luther King Jr.

5. While we often see peace as our end goal, as a destination we’ll eventually reach with enough time and action, MLK reminds us that it’s also a journey itself. Peace begets peace. If you want a peaceful world, commit yourself to spread around that same energy and approach all things with the care and attention they deserve.

– Martin Luther King Jr.

1. “A genuine leader is not a searcher for consensus but a molder of consensus.”

– Martin Luther King Jr.

2. “Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

– Martin Luther King Jr.

3. “Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality.”

– Martin Luther King Jr.

4. “We need leaders not in love with money but in love with justice – not in love with publicity but in love with humanity.”

– Martin Luther King Jr.

5. Everybody can be great… because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of grace – a soul generated by love.”

– Martin Luther King Jr.

Martin Luther King hate quotes

Hate in any capacity was antithetical to MLK and his message, and we’d be remiss not to make that true for ourselves, too. Be angry at people and situations, feel irritation, dislike things – that’s only human.

Uses these quotes to encourage people to rise above hate whenever possible and embrace love instead. They’ll get further in the long run, and their life will be far better without hate’s inky blackness residing in their heart. 

1. “Hate multiplies hate, violence multiplies violence, and toughness multiplies toughness in a descending spiral of destruction.”

– Martin Luther King Jr.

2. “I have decided to stick with love. Hate is too great a burden to bear.”

– Martin Luther King Jr.

3. “Returning hate for hate multiplies hate, adding deeper darkness to a night already devoid of stars. Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”

– Martin Luther King Jr.

4. “Let no man pull you low enough to hate him.”

– Martin Luther King Jr.

5. “So, the question is not whether we will be extremists, but what kind of extremists we will be. Will we be extremists for hate or for love? Will we be extremists for the preservation of injustice or for the extension of justice?”

– Martin Luther King Jr.

Letter from Birmingham jail quotes

Martin Luther King’s letter from Birmingham Jail is a powerful document, a major testament to the activist’s depth that’s too often looked over in favor of his more feel-good and unchallenging statements.

It’s both a serious order and warning to remember that lawfulness does not equal goodness, order does not equal justice, and that true advocacy is not that which begs for time and convenience. Remind your readers to heed this, and the world will be a far more moral world than it is today.  

1. “I have been gravely disappointed with the white moderate. I have almost reached the regrettable conclusion that the Negro’s great stumbling block in his stride toward freedom is not the white citizen’s councilor or the Ku Klux Klanner, but the white moderate, who is more devoted to “order” than to justice… who constantly says: “I agree with you in the goal you seek, but I cannot agree with your methods of direct action”; who paternalistically believes he can set the timetable for another man’s freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a “more convenient season.”

– Martin Luther King Jr.

2. “One has not only a legal, but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws.”

– Martin Luther King Jr.

4. “For years now, I have heard the word “Wait!” It rings in the ear of every Negro with piercing familiarity. This “Wait” has almost always meant “Never.” We must come to see, with one of our distinguished jurists, that “justice too long delayed is justice denied.”

– Martin Luther King Jr.

5. “Shallow understanding from people of goodwill is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.”

– Martin Luther King Jr.

6. “Justice too long delayed is justice denied.”

– Martin Luther King Jr.

Martin Luther King quotes on equality

We’ve come a long way in the fight for equal rights, but we’ve still got a long road ahead of us. And until all of us are free, none of us are (a statement of truth echoed by MLK time and time again).

Use these quotes to let your readers hold onto that and let it guide their interactions going forward. May they treat others the way they want to be treated and constantly work for the betterment of all, not just themselves, for we’re all connected.  

1. “Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly affects all indirectly.”

– Martin Luther King Jr.

2. “The ultimate tragedy is not the oppression and cruelty by the bad people, but the silence over that by the good people.”

– Martin Luther King Jr.

3. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.”

– Martin Luther King Jr.

4. “Commit yourself to the noble struggle for equal rights. You will make a greater person of yourself, a greater nation of your country, and a finer world to live in.”

– Martin Luther King Jr.

5. “I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident: that all men are created equal.’”

– Martin Luther King Jr.

Final thoughts about MLK

History is rife with remarkable historical heroes, full of people who’ve taken risks and righted wrongs when nobody else would. Yet Martin Luther King Jr. truly earns a special spot amongst them all.

Born in 1929, MLK laid witness to some truly terrible times for African Americans in the US, forced to undergo unfair, embarrassing, and downright cruel treatment simply because of the color of his skin. Yet, he didn’t let any of that define his worth or warp what he knew to be true: that all people – no matter class, creed, or color – should be equal and free. 

He took this conviction and turned it into a massive driving force for change, constantly throwing himself into harm’s way and peacefully protesting in the hopes that someone, anyone, would pay attention.

Sure enough, they did. While many people still wrongly turned against him, others were drawn in by his natural charisma and strong belief in creating a better country for us all, and the Civil Rights Movement eventually prospered because of it. 

Soon, Martin Luther King became the very face of the movement and ushered in a new era, one marked by the end of segregation and the beginning of a (slightly) more perfect union.

It’s thanks to the efforts of many, but still, King played a massive role in securing progress. Without him, the America we know today probably wouldn’t exist, and he deserves all the recognition in the world for it. 

Top 25 Black Friday SaaS deals for 2023

Before we dive in and look at our selected black friday SaaS deals. Let’s have a look at the top 25 deals we found as of today. November 20, 2023.

1. Warmy.io: Offers a 50% discount on annual subscriptions for email reputation enhancement using AI, plus an additional year free with a one-year subscription. Valid from November 10th to December 10, 2023​​.
2. Typof: Provides a 70% discount on annual plans for its AI-powered e-commerce platform. Valid from November 15th to December 31, 2023​​.
3. BoldDesk: Offers 50% off on all yearly plans for their cloud-based ticketing software. Use the coupon code BLACKFRIDAY50 between November 1 and December 5, 2023​​.
4. Mailmodo: Offers a 20% discount on their annual plans for interactive email campaigns​​.
5. Qapita: Provides a 100% discount for CapTable Management and an additional $2,500 worth of credits. Offer valid between November 24 and December 31, 2023​​.
6. Upscale: Offers a 50% discount on their sales process transformation tool. Valid until December 31, 2023​​.
7. MailButler: Provides a 20% discount on all plans forever for email management. Use the coupon code mailbutler20warmy from November 20 to November 24​​.
8. Snov.io: Offers a 50% discount on the annual plan for email outreach and sales automation. Use the coupon code BLACKFRIDAY23 between November 20 and December 1, 2023​​.
9. MOZ: Provides a 35% discount on all plans for SEO tools. Offer valid until December 31, 2023​​.
10. Klear: Offers a 25% discount on all plans for influencer marketing​​.
11. Surfshark: Provides an 82% discount on a 2-year subscription for VPN services​​.
12. Weblium: Offers a 30% discount on the annual Pro subscription for website design. Valid between November 21 and November 30, 2023​​.
13. Consolto: Offers a 50% discount on yearly subscriptions for their video chat and CRM platform. Valid from November 15th to 28th, 2023​​.
14. Planly: Provides a 50% discount for the first month and 30% off for annual subscriptions on their social media management tool. Offer valid between November 20 and 30​​.
15. FS Poster: Offers a 30% discount for lifetime access to their WordPress plugin for social media auto-posting. Valid from November 20 to December 2​​.
16. Affiliate Booster: Provides a lifetime deal on Gutenberg Blocks for affiliate conversions with discounted prices for different site plans. Valid until November 30, 2023​​.
17. 5centsCDN: Offers extra credit for adding to your wallet, with two deal options available. Valid from November 14 to 30, 2023​​.
18. Booknetic: Provides a 50% discount for lifetime and 30% off for all add-ons. Offer valid from November 20 to December 2​​.
19. Woorise: Offers a 50% discount on any plan for their lead generation and marketing platform. Use the coupon BLACKFRIDAY between November 20 and 30​​.
20. EngageBay: Provides a 40% discount for life on all first-time purchases across all plans. Valid from November 14 to November 30, 2023​​.
21. Uxcel: Offers a 50% lifetime discount on annual plans and $75 off for professional certification. Deal valid from November 24th to 28th​​.
22. FounderPass: Provides a 25% discount for life on membership. The deal will go live the week of Black Friday. Use the code BF25LIFE​​.
23. Gumlet Video: Offers a Vimeo Alternative Lifetime Deal with different licensing tiers starting from $59. Valid from November 19-29, 2023​​.
24. Survicate: Provides an exclusive deal of 1 month free on yearly plans. Use the secret code “Feedback is the new black” between November 24-30, 2023​​.
25. Pictory.ai: Offers a 40% discount on annual standard, premium,

Email tools

When you’re emailing clients or potential partners, it’s not only important that your email looks professional, but also that it stands out. This next email app on sale for Black Friday and Cyber Monday is a great way to spice up your hum-drum emails while still maintaining a professional look. Sure, maybe we’re a little biased, but we think it’s one of the best email apps out there.

WiseStamp

Original price: $5.80 per user per month, billed annually
Discount: 50% off
Price after discount: $2.90 per user per month
How to get this deal: Click here.
Deal availability: Nov 22 to Nov 30, 2023

WiseStamp is an email signature generator designed to help you write the professional email signatures you need to stand out in your inbox. Thousands of companies trust WiseStamp to ensure that their email signatures are a conversion tool.

WiseStamp integrates with the most popular email providers for seamless service. The entire creation process is simply filling out the form, so you never need to worry about complex coding. Additionally, WiseStamp can supply unified email signatures across your company for a more professional impression.

For small businesses, WiseStamp is an amazing opportunity to convert. Not only do the signatures look professional to clients, but they also let you include links beautifully. Whether it is a ‘book a consultation’ or ‘check out our sales,’ you will see the difference.

For large businesses, WiseStamp signature management creates a uniform, professional look. Administrators can even create signatures for employees so that it is simply done when they are onboarded. It is the ultimate email signature manager.

SalesHandy

Original price: Original Price: Regular – $9, Plus – $22, Enterprise – $49, all prices are per user per month when billed annually
Discount:15% off on Regular, 25% off on Plus, and 40% off on Enterprise
Price after discount: Price After Discount: Regular – $7.65, Plus – $16.50, Enterprise – $29.40, all prices are per user per month when billed annually
How to get this deal: Click here – use code REGBFCM2021 for Regular, PLUSBFCM2021 for Plus, or ENTBFCM2021for Enterprise
Deal availability: Nov 15 to Dec 1, 2023

SalesHandy is a tool for emails, but not just any emails. This tool offers features to help you reach your leads and increase your conversion rates. The product features easy-to-use automation to make your life easier too.

With SalesHandy, sending emails and follow-ups is easy and individualized. You can set up general rules or custom ones with each email you receive so you never miss the optimal windows. You also receive a lot of data on client behavior you can use to set rules, such as any link clicks.

SalesHandy also offers insight into which prospects are most likely to buy. The program analyzes patterns and tells you how interested a given prospect is in your products or services. It is like having a second opinion without needing to fill them in.

SalesHandy integrates with your email management system and sends emails from your account, which means your marketing emails have a high deliverability rate.

Design tools

Biteable

Original price: Plus – $19, Ultimate – $49 per user when billed annually
Discount: Unknown
Price after discount: Unknown
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Bitable is a video creation platform perfect for TikToks, Instagram videos, and any other social media channel you can envision. The platform ensures that video creation is simple, even if you have no experience.

Bitable features an impressive collection of video templates and animation options to ensure that your video looks exactly how you envision it. Using these templates also ensures a professional appearance for all of your videos, which helps your conversions.

Customizing a video with Bitable is easy, and you do not need professional experience. The platform uses a drag-and-drop interface to move video elements. There is a useful library of options as well for the perfect custom video

PDFelement

Original price: Standard – $49, Pro $129 per year
Discount: Standard – 30%, Pro – 40%
Price after discount: Standard – $49, Pro – $79 per year
How to get this deal: Click here
Deal availability: Nov 29 to Dec 1, 2023

PDFelement is the best option for all varieties of PDF handling. It allows you to manage, edit, and collaborate on PDF documents wherever you are. PDFelement has team support, so you can use it across your business.

The program lets your team collaborate easily on everything from sales goals to marketing plans to HR onboarding. PDFelement is a versatile choice that lets you collaborate on anything from anywhere since it’s available on the three big devices.

PDFelement is a green choice for standard office paperwork. The platform offers a fantastic variety of features, and no one needs to print the pages off to make their comments clear. It is a win-win for you and the environment.

Adobe

Original price: Single – $39.99, Creative Cloud All – $79.99 per license per month
Discount: Expected 25% to 40%
Price after discount: Single – $24 to $30, Creative Cloud All – $48 to 60 per license per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Adobe is often viewed as the gold standard in design, and these applications have been dominant in the industry for years. Black Friday deals are a fantastic way to move into this software, no matter which applications you use in your business.

Whether you want to capabilities of Acrobat Pro or the sleep designs from Illustrator, Adobe offers a practical solution to your business problems. The plethora of apps also make it easier for your company to function since there is a lower learning curve between apps.

Adobe offers decades of experience supporting creative endeavors. The company aims to minimize the learning curve if this is your first Adobe purchase while maintaining capabilities that impress veteran users.

Pixelmator pro

Original price: $39.99
Discount: expected 25%
Price after discount: $29.99
How to get this deal: Click here
Deal availability: Nov 26 to Dec 3, 2023

Pixelmator Pro is a valuable and powerful image editing software. The program makes editing easy, so you can create the perfect photo without any previous experience. It offers many of the same corrections you find in more expensive software.

Additionally, Pixelmator Pro offers machine learning to speed up your projects. This advancement speeds up your editing and makes it more precise. These features mean your photos look even better, even if you cannot tell what changed.

Pixelmator Pro is built exclusively for Mac, with an app for iPhone as well. You should ensure your device is compatible before purchase. Otherwise, it is the perfect image editing software for your company.

Dele design

Original price: SEO Writer – $349, Web Developer – $449, Graphic Designer – $449, Multimedia Specialist – $749 per month when billed yearly
Discount: unavailable yet
Price after discount: unavailable yet
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Dele Designs is a fantastic possibility to consider to have your content created for you. Regardless of what specialty you need, this platform can help with a realistic monthly rate. Once you sign up, you will be assigned a team member to handle your requests.

Dele Designs is unique in that there is no limit to how much you can request each month. Whether it’s routine or holiday content, you will work with the same designer or writer to achieve your goals.

The company prides itself on availability and ensuring your satisfaction. The idea is that you can get what you want, when you want it, in a high-quality format. All you need to do is sign up for a plan and send a request.

Pixpa

Original price: 7$/month
Discount: 50%
Price after discount: $3.50/month
How to get this deal: Click here
Promo: Get coverage for unlimited devices with this promo code – BLFPIXPA50
Dates: 24th Nov – 4th Dec

Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with a built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.

Building your website on Pixpa is super easy. Begin by signing up for a 15-day full-featured trial. Pick a template of your choice as the starting point. Pixpa offers a multitude of stunning, pixel-perfect, mobile-friendly templates. You can customize your site design using a simple & powerful visual style editor. Adding pages to your website is a breeze with Pixpa’s drag-and-drop page builder.

With a host of built-in tools such as SEO manager, Marketing Popups, Announcement Bar, and much more, you don’t need any extra plugins to start growing your traffic and converting more leads.

Google workspace tools

Business starter

Original price: $6 per user per month
Discount: Expected 10%
Price after discount: $5.50 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

This plan is an amazing option when you’re starting your business or if you choose to remain small. It offers all the applications traditionally associated with Google for one price, plus basic account security.

The significant difference between this and other Google Workspace tiers is the restrictions. If you plan to host meetings with more than 100 participants, for example, this is not the right tier for your needs. Similarly, if you plan to use Google Cloud for more than 30 GB, you will need to upgrade.

Business Standard

Original price: $12 per user per month
Discount: Expected 10%
Price after discount: $10.80 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Business Standard is the most common choice for business owners, and it offers many improvements over Starter. While it offers access to the typical Google app suite, this Workspace option has added features like extra storage.

Additionally, Business Standard offers more for meetings. These include an increase to 150 participants and the ability to record meetings for later viewing. These options combined with the increased support and storage make this a worthwhile investment.

Business plus

Original price: $18 per user per month
Discount: Expected 10%
Price after discount: $16.20 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023

Business Plus has many valuable features not available in other tiers. For example, there is more available storage and more available meeting participants, which is perfect if you are targeting a large audience.

There are also many tracking features available with this package so you can get more customer data. Things like audience tracking during your meeting can provide invaluable feedback, and the other features help you maximize the potential gains.

Office 365 tools

Microsoft Office 365 personal

Original price: $69.99 annually
Discount: Expected 15%
Price after discount: $60
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

Personal is a suitable place to start whether you are a solopreneur or just beginning your company. This package includes one installation for any type of computer so you can access all the apps in the Microsoft 365 suite.

This choice contains typical programs like Word, Excel, and Outlook. However, it does not include some of the more specialized programs like Microsoft Access. If you need these programs to complete your work, consider another tier.

Microsoft Office 365 Business standard

Original price: $12.50 per user per month
Discount: expected 15%
Price after discount: $10.60 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

Business Standard offers everything you need for a small to medium office. It features both mobile and desktop options as well as access to all the Microsoft applications. That includes Publisher and Access, which are missing from lower tiers.

Business Standard offers numerous other features to help you grow as a company. Details like webinar hosting and reporting tools can supercharge your conversions. It is the best of both worlds in a Microsoft product.

Microsoft Office 365 Business premium

Original price: $20 per user per month
Discount: Expected 15%
Price after discount: $17 per user per month
How to get this deal: Click here
Deal availability: Nov 26 to Dec 1, 2023 (while supplies last)

This tier includes everything from the previous tiers and a few extras. This is the option you need to protect your company of any size. The package offers access control, data control, and advanced security to make sure your business remains open.

In addition, this tier offers built-in cyber threat protection. It is another layer of defense for your company and makes your life easier. By choosing Business Premium, you are potentially saving yourself many headaches.

Branding Tools

Smarterqueue

Original price: Solo – $16.99, Business – $33.99, Agency – $67.99 per month when billed annually
Discount: 20% paid monthly, 30% paid annually
Price after discount: Solo – $11.99 to $13.60, Business – $23.80 to $27.20, Agency – $47.60 to $54.40
How to get this deal: Click here
Deal availability: Nov 26 to Nov 29, 2023

Smarterqueue is an amazing social media scheduler packed with additional features. The top feature is the ability to control the queue for any connected social media platform. With this, you can lay out your company’s content months in advance or recycle your old content.

This software features many content options, including a research tool for third-party content. You can also plan first comments on Instagram, make changes using Canva’s intuitive design window, or share variations of the same post quickly.

Smarterqueue makes your company’s digital life easier. It also helps you keep track of how what you plan performs rather than simply posting it. The in-depth reports offer a window into how your company is doing overtime, which allows you to maximize your strategies.

With Smarterqueue, your channels always have content posted at consistent times. This strategy tends to improve your standing with search algorithms for more visibility. Combined with evergreen content, your followers will never get bored.

Brand24

Original price: Plus $59, Premium $119, Max $299
Discount: 50% off of any plan for 3 months
Price after discount: Depends on the plan you choose.
How to get this deal: Click here
Deal availability: November 26-29

Brand24 is an easy-to-use, cost-effective, and dependable social media monitoring service. It assists businesses of all sizes in discovering and analyzing online discussions about their brands, products, and competition.

It gathers data from social media, news, blogs, videos, podcasts, reviews, etc. This tool will allow you to avoid social media and PR crises, gather customer insight, find important influencers, and track your campaign performance.

Woorise

Original price: Basic – $23, Grow – $39, Pro – $79, all prices are per month when billed annually
Discount: 50% off annual
Price after discount: Basic – $11.5o, Grow – $19.50, Pro – $39.5, all prices are per month when billed annually
How to get this deal: Click here
Deal availability: Nov 22 to Dec 2, 2023

Woorise is an all-in-one solution for marketing and lead generation. The platform features many integrations to help you make the most of your investment. With it, you can create everything from landing pages to giveaways.

Woorise can handle everything from the initial email to the sale. It integrates with popular payment processors, including Stripe and PayPal. This convenience saves you time and money that you could better devote to other business endeavors.

This platform also offers proven templates so that you can achieve a professional appearance without hiring a graphic designer. From surveys to checkout pages, what you create will be beautiful and help your business on this platform.

If you are worried it sounds too good to be true, it is not. Woorise has the features you need, from drag and drop design to fantastic language support to analytics. It truly is a one-stop-shop for your needs.

CallHippo

Original price: Premium – $40 per user per month
Discount: 25% off platinum plans
Price after discount: $30 per user per month
How to get this deal: Click here and use code BFDEALS25
Deal availability: Nov 26 to Nov 29, 2023

CallHippo is a virtual phone system that runs over the internet, which means your employees can access it from anywhere with a connection. These systems are becoming more prevalent, and CallHippo is at the forefront of innovation.

Due to the nature of the system, CallHippo can provide clear calls for marketing, sales, and customer support. CallHippo enhances the functionality of these features rather than detracting from them. The fact that it is easy to use is a bonus.

CallHippo does offer some AI assessments if desired. These can measure the efficacy of client calls in seconds rather than paying for someone to review the logs. Combined with the analytics system, you have all the data you need to make decisions.

This system can handle all of your business voice needs now and a few you may have in the future. CallHippo is also still innovating and improving the phone system, so you can do even better with what you use the phones for.

NetHunt CRM

Original price: Basic – $24, Business – $48, Advanced – $96, all prices are per user per month when billed annually
Discount: 40% off annual plans
Price After Discount: Basic – $14.40, Business – $28.80, Advanced – $57.60, all prices are per user per month when billed annually
How to get this deal: Click here
Deal availability: Nov 26 to Nov 29, 2023

NetHunt CRM is an amazing CRM tool that makes any sales or marketing team’s job easier. It offers seamless integrations with Gmail and LinkedIn to nurture customers and manage leads, ultimately leading to more conversions.

NetHunt CRM also automates the entire customer journey for a smooth, consistent experience. From first contact to final sale, your team knows exactly what to expect and when to expect it. In fact, this option frees up your team’s time for more diverse tasks.

This CRM also makes data entry a thing of the past by synchronizing contacts at regular intervals. Using a clean and easily searchable database, NetHunt CRM ensures there are no duplicate entries for customers. That helps teams maximize their time.

NetHunt CRM also comes with a detailed reporting suite. This takes all the data from other aspects of the CRM and compiles them for your analysis. The data is easy to see, and you can select custom ranges to see the effects any changes you make have. It is a great choice for your CRM when you’re ready to grow.

Conclusion

There are many SaaS Black Friday deals to be excited about. These amazing opportunities only come once a year, and it is best to consider carefully which will best benefit your business in the long term. It is not a question of whether should you invest, but in what.

Our advice is to begin considering where your problem spots have been for the past couple of months. For example, is it in sales growth? Is it in signing contracts? Once you know this one spot, you can find the right SaaS Black Friday deal to fix the problem.

Did we miss a SaaS Black Friday deal you were excited about? Let us know so we can share it with others and help all businesses thrive in the coming year.