Microsoft for non-profits – an overview

Microsoft feels a responsibility to help non-profits because the company recognizes the important role non-profits play in addressing societal challenges and making a positive impact in communities. By supporting non-profits, Microsoft aligns with its broader commitment to corporate social responsibility and strives to contribute to a more inclusive and equitable world through technology and innovation.

Benefits to non-profits that take advantage of Microsoft’s offerings include: 

• saving money on necessary technology infrastructure and software
• technical support, education, and skill-building for their employees and volunteers
• access to tools that increase organizational productivity and nonprofit marketing efforts
• better managed relationships with donors and more effective fundraising

Key Microsoft solutions for non-profits

One of the primary benefits Microsoft offers non-profit organizations is monetary savings on its many software and hardware products.

Microsoft 365 for non-profits

This program provides eligible non-profits with free or discounted access to Microsoft 365’s productivity and collaboration tools. Microsoft 365 includes the familiar Microsoft Office tools of Microsoft Word, Excel, PowerPoint and Outlook. It also includes Microsoft Teams, a communication and collaboration solution with features such as chat, video conferencing and file sharing. Non-profits can use these applications to enhance communication, productivity and collaboration within their organizations.

Microsoft Azure for non-profits

Microsoft Azure, the cloud computing platform, is made available to eligible non-profits at discounted rates or even as donations. Azure offers a wide range of cloud services, including virtual machines, databases, storage, artificial intelligence and more. By offering Azure as a grant or at a discount, Microsoft enables non-profits to leverage scalable and secure cloud computing resources.

Microsoft Power Platform for Non-profits

The Power Platform, which includes Power Apps, Power Automate (previously known as Flow) and Power BI, empowers organizations to build custom applications, automate workflows and gain insights from their data. Microsoft offers eligible non-profits access to Power Platform tools for free or at a discount. Non-profits can use these tools to streamline processes, create customized solutions and visualize data for better decision-making.

Microsoft Dynamics 365 CRM for non-profits

Microsoft Dynamics 365 is a cloud-based suite of integrated business applications that helps organizations manage various aspects of their operations. It encompasses customer relationship management (CRM) functionalities, which are crucial for effective donor relationship management, and often beneficiary management as well. It also includes enterprise resource planning (ERP) functionalities, supporting a non-profit’s fundraising efforts and other operations. 

Microsoft offers eligible non-profits access to Dynamics 365 for free or at discounted rates per user. To enable non-profits to leverage the capabilities of Dynamics 365, Microsoft put together the Dynamics 365 Nonprofit Accelerator, a freely available code and application package. It provides pre-built data models, industry-standard processes and templates tailored to the needs of non-profits. 

Microsoft Surface for non-profits

Microsoft Surface is a line of premium devices that includes laptops, tablets, and 2-in-1s. Designed with sleek aesthetics and advanced technology, Surface devices offer high performance and versatility, in addition to built-in Microsoft security and accessibility features. They are equipped with tools like touch screens, digital pens, and detachable keyboards, providing productivity and mobility for users in various work scenarios. Microsoft offers Surface devices to eligible non-profits at discounts of up to 8% off the retail price.

Microsoft Cloud for Nonprofit

Microsoft Cloud for Nonprofit is a set of targeted, customized solutions for non-profits that address common non-profit scenarios by leveraging the combined capabilities of Microsoft 365, Power Platform, Dynamics 365, Azure, and Linkedin. At the core of Microsoft Cloud for Nonprofit is the Nonprofit Common Data Model, which unites a given non-profit’s data sources and enables intelligent automation of campaigns and programs.

The Cloud solution for Nonprofit features solutions to attract and retain donors, measure and scale the delivery of programs, and engage audiences with automated and personalized campaigns. In addition, Microsoft’s best-in-class security tools are integrated into Cloud for Nonprofit to protect sensitive donor and program participant data.

How to determine eligibility for Microsoft non-profit pricing

The eligibility criteria for Microsoft non-profit pricing may vary slightly depending on the specific program or offering. However, here are some general guidelines that are often applied:

Non-profit status

To qualify for Microsoft non-profit pricing, an organization must be a registered non-profit or non-governmental organization (NGO) that is recognized as a charitable organization in its respective country (equal to 501(c)(3) status under the US IRS Code).

Mission alignment

The organization’s mission and activities should align with Microsoft’s eligibility guidelines. Typically, this means the organization should be focused on addressing social, environmental or humanitarian issues. Common examples include relief to the poor, advancing education, improving social welfare, preserving culture, preserving the environment or promoting human rights. Organizations such as educational institutions, sports associations or healthcare organizations (among others) are generally not eligible for Microsoft’s non-profit offerings, even if they are a registered, recognized non-profit in their respective country.

Non-discriminatory

Organizations must have an inclusive and non-discriminatory policy when it comes to its employees (e.g. in hiring, compensation, promotion, termination, retirement, training, etc.) and its beneficiaries (e.g. in programs, activities, and services). If the organization does discriminate based on race, color, sex, national origin, religion, age, disability, gender identity or expression, marital status, pregnancy, sexual orientation, political affiliation, union membership or veteran status, it is ineligible for Microsoft’s non-profit offerings.

Geographic eligibility

Microsoft non-profit pricing is available in many countries around the world. However, the availability and specific terms may vary depending on the country or region. It’s important to check the eligibility guidelines specific to your country.

Validation process

To verify eligibility, organizations are usually required to provide documentation that proves their non-profit status. This may include official registration documents, tax-exempt status certificates or other relevant legal documents. The documentation requirements may vary based on the country and the specific program.

It’s important to note that while Microsoft offers discounted pricing or donations to eligible non-profits, there might still be some costs associated with certain services or additional features. It’s advisable to review the specific terms and conditions for each program or offering to understand the full details of the pricing structure and any potential limitations.

If you want to apply for eligibility for your non-profit, you can start the process here.

Leveraging Microsoft non-profit resources

Microsoft’s non-profit resources go beyond pricing or discounts. They aim to support non-profit organizations in building their technical skills, knowledge, and overall capacity to effectively leverage technology for their missions.

The following are some of the significant resources that Microsoft makes available to non-profits.

Training and learning

Microsoft has an entire non-profit learning hub with individual courses and comprehensive learning paths. Offerings include free on-demand courses, paid self-paced courses, and instructor-led programs. Major areas covered include Microsoft 365, Azure, and Power Platform, and are joined by individual courses on security, accessibility, and other topics.  

Microsoft Digital Skills Center

Microsoft teamed up with TechSoup to offer discounted courses, webinars, and other training for non-profits on how to effectively use Microsoft technology. Some offerings are tool-focused, like their series on Word for Non-Profits or Excel for Non-Profits. Other offerings are action-focused, like their “Nonprofit Data and Impact Measurement” course bundle.

Microsoft Tech Community Hub for non-profits

Microsoft’s Tech Community Hub is its user support forum and is split into different sub-forums. The Nonprofits sub-forum is a place where you can go to ask questions of other technical people working for or familiar with non-profits.

Partner community events

The partner organizations often run physical and/or online events focusing on topics relevant to non-profits. Microsoft posts a monthly PDF of upcoming events on its non-profits information page. You can get the most current one by clicking on “Learn more” under the “Nonprofit events and offers” section.

Real-world impact: case studies of non-profits using Microsoft solutions

When Microsoft technology backs up the commitment and passion of non-profit organizations, humanity benefits. Here are some success stories of non-profits that have been able to do incredible things thanks to Microsoft’s offerings:

Operation Smile

Operation Smile is an international medical charity that provides free cleft palate surgeries and comprehensive care to children worldwide. The organization aims to transform the lives of children with facial deformities, enabling them to smile, speak, eat and lead healthier lives through specialized medical interventions and support.

The organization uses technology donated by Microsoft and its partners to streamline processes and increase productivity and collaboration, enabling it to help more children with the resources it has. The organization is also leveraging Microsoft technology to digitize current and past patient data. This system enables real-time access and the ability to analyze large sets of patient data, with the ultimate goal of better understanding and addressing the causes of cleft lip and cleft palate.

See how microsoft supports operation smile with office 365 for non profits

Special Olympics

Special Olympics is a global non-profit organization that empowers individuals with intellectual disabilities through sports training and competitions. It promotes inclusion, acceptance, and personal development, providing opportunities for athletes of all ages and abilities to showcase their skills and achieve physical fitness, social engagement and self-confidence. They provide year-round training to 5 million participants across 226 sites in 172 countries. Every year they manage up to 100,000 events! 

The managers of the Special Olympics use Microsoft Teams and Dynamics to support scaling their already immense efforts. Microsoft technology empowers Special Olympics to help more athletes and acquire more volunteers. It enables them to make the lives of their staff on the ground easier so they can focus on doing their work and making an impact in the lives of the athletes and their families.

The role of Email signatures in non-profit correspondence with Office 365

In the world of non-profit correspondence, email signatures play an unexpectedly profound role. Utilizing Office 365 email signatures, organizations can create tailored email signatures that do more than just list contact details. These signatures are an extension of the non-profit’s brand, summarizing its mission and values at the end of every message. They’re a subtle but effective way of reinforcing the organization’s purpose and dedication, reminding both the internal team and external audience of the core motivations that drive their work.

With Office 365, creating and updating an email signature is straightforward and efficient, enabling a consistent, impactful sign-off for all communication.

Contact The WiseStamp team to learn more about Office 365 email signature management for non-profits

Doing good, together

Microsoft’s commitment to supporting non-profit organizations is commendable and impactful. Through a wide range of offers and resources, Microsoft empowers non-profits to leverage technology, enhance collaboration, streamline operations, and amplify their impact. From discounted software to educational events, Microsoft provides tools and expertise for non-profits to achieve their missions effectively. 

By partnering with Microsoft, non-profit organizations gain access to solutions that enable them to focus on what matters most: making a positive difference in the world. Together, Microsoft and non-profits are creating a more inclusive and equitable future, powered by technology and driven by the shared commitment to social impact.

The benefits of using the YouTube Nonprofits Program

There are numerous benefits to utilizing the YouTube Nonprofits Program for your organization. First and foremost, the platform has a massive user base, with over 2 billion monthly active users. By creating a branded channel and sharing compelling video content, you can reach a wider audience than ever before.

Additionally, the platform offers a variety of fundraising tools, including donation cards and fundraising features, making it easier than ever to collect donations and support your cause.

Another benefit of using the program is the ability to live-stream events. Whether you’re hosting a charity event or a virtual fundraiser, live streaming can help you connect with supporters in real-time and generate more engagement. Plus, YouTube’s live streaming tools are easy to use and offer a variety of features, such as chat and Q&A functions, to help you engage with your audience.

Eligibility requirements for YouTube for Nonprofit

To be eligible for the YouTube Nonprofits Program, your organization must meet certain criteria. First and foremost, your organization must be a registered nonprofit in your country. Additionally, you must have a valid bank account and tax ID number. Finally, you must adhere to YouTube’s community guidelines and terms of service.

If you meet these eligibility requirements, you can apply for the YouTube Nonprofits Program through the Google for Nonprofits platform. Once your application is approved, you’ll have access to a variety of tools and resources to help you optimize your channel and reach a wider audience.

How to apply for the YouTube for Nonprofit program:

To apply for the YouTube Nonprofits Program, you’ll need to create an account on the Google for Nonprofits platform. Once you’ve created an account, you’ll need to provide some basic information about your organization, including your tax ID number and bank account information. You’ll also need to provide proof of your nonprofit status, such as a charity registration number or 501(c)(3) certification.

Once your application is submitted, it may take several weeks for Google to review and approve your application. If your application is approved, you’ll receive an email notification and can begin utilizing the YouTube Nonprofits Program.

Tips for Optimizing a YouTube Channel

Once you’re approved for the YouTube Nonprofits Program, it’s important to optimize your channel to maximize your impact. Here are some tips for optimizing your channel:

1. Create a branded channel

Your channel should reflect your organization’s brand and mission. Use your logo and brand colors throughout your channel to create a cohesive look and feel.

2. Optimize your video titles and descriptions

Make sure your video titles and descriptions are clear and concise, and include relevant keywords to help people find your content.

3. Use custom thumbnails

Custom thumbnails can help your videos stand out and attract more viewers. Make sure your thumbnails are high-quality and visually appealing.

4. Engage with your audience

Respond to comments and messages from your audience to build relationships and foster engagement.

5. Use analytics to track your progress

YouTube offers a variety of analytics tools to help you track your progress and identify areas for improvement. Use these tools to optimize your content and reach a wider audience.

How to create compelling video content for your Nonprofit

Once your channel is optimized, it’s time to start creating compelling video content that resonates with your audience. Here are some tips for creating great video content:

1. Tell a story

Use your videos to tell a story about your organization and the impact you’re making. This will help viewers connect with your cause on a deeper level.

2. Keep it short and sweet

Attention spans are short on the internet, so keep your videos short and to the point. Aim for videos that are 3-5 minutes in length.

3. Use visuals to convey your message

Visuals can be a powerful way to convey your message and evoke emotion. Use compelling imagery and video footage to bring your story to life.

4. Include a call-to-action

Every video should include a call to action, whether it’s asking viewers to donate, volunteer, or share your content.

How to promote your Nonprofit on YouTube?

Once you’ve created compelling video content, it’s time to promote your nonprofit on YouTube. Here are some tips for promoting your organization:

1. Share your videos on social media

Share your videos on social media to reach a wider audience and generate more engagement.

2. Collaborate with other nonprofits

Collaborating with other nonprofits can help you reach new audiences and generate more engagement. Reach out to other organizations in your space and explore opportunities for collaboration.

3. Utilize paid advertising

YouTube offers a variety of paid advertising options to help you reach a wider audience. Explore these options to see what works best for your organization.

Resources for Nonprofits on YouTube

YouTube offers a variety of resources to help nonprofits optimize their channels and reach a wider audience. Here are some resources to explore:

1. Creator Academy

The Creator Academy offers a variety of courses and tutorials to help you optimize your channel and create compelling video content.

2. YouTube for Nonprofits playbook

The YouTube for Nonprofits Playbook is a comprehensive guide to utilizing the YouTube Nonprofits Program to its fullest potential.

3. YouTube Nonprofits help center

The YouTube Nonprofits Help Center offers a variety of resources and support to help nonprofits navigate the platform and optimize their channels.

Conclusion

Utilizing the YouTube Nonprofits Program can be a powerful way to maximize your impact and connect with potential donors and volunteers. By optimizing your channel, creating compelling video content, and promoting your organization on the platform, you can reach a wider audience than ever before. And with access to a variety of tools and resources, it’s easier than ever to get started. So what are you waiting for? Start utilizing the YouTube Nonprofits Program today and take your organization to the next level.

1. Google Ad Grants:

Google Ad Grants is an incredible program that offers non-profits a chance to advertise their cause and spread awareness to a larger audience. With Google Ad Grants, non-profits receive free advertising on the platform, which can be extremely beneficial in terms of visibility and reach.

The program offers a monthly budget of $10,000, which can be used to create and run Google Ads campaigns.

2. Google Workspace for non-profits

Google Workspace for non-profits is a game-changer for organizations looking to streamline their operations and enhance their productivity. This suite of cloud-based productivity tools provides non-profits with access to a range of features such as Gmail, Google Drive, Docs, Sheets, and more – all for free or at a discounted rate.

With Google Workspace for non-profits, organizations can communicate, collaborate and manage their tasks more efficiently, saving valuable time and resources that can be better utilized in furthering their cause. One of the biggest benefits of Google Workspace for non-profits is that it allows organizations to work from anywhere, anytime. This is especially important for non-profits that have remote teams or volunteers working from different locations.

3. The YouTube Nonprofit Program

The YouTube for NonProfits program offers a range of benefits and resources to help nonprofits make the most of the world’s largest video-sharing platform. These benefits include access to exclusive tools and features such as donation cards, which allow viewers to donate directly to your organization without leaving the video they’re watching.

Additionally, you’ll have the ability to customize your channel layout and branding to better reflect your organization’s unique identity. But that’s not all – by joining the YouTube for Nonprofits program, you’ll also have access to training and resources to help you create and promote high-quality video content. This includes tips on how to optimize your videos for search, write compelling titles and descriptions, and engage with your audience through comments and social media.

4. Google Earth and Maps (With google Maps API)

Nonprofits can benefit from utilizing the Google Earth & Maps platforms to aid in their outreach efforts. For instance, when someone searches for services such as mental health resources in the area, your organization should show up in the search results.

In order to use Google Earth and Maps, a Google account must be set up through a Google Business profile. Once the registration steps are completed, your organization’s page will be ready to go.

Google for Nonprofits eligibility requirements

Additionally, organizations must present a legitimate government-issued ID and evidence of their nonprofit status.

How to apply for the Google for Nonprofit program?

Before you can apply for a Google for a nonprofit account, you’ll need to get your organization signed up with TechSoup. If you already have an account with TechSoup, you’ll just need your verification token for the request.

Sign up with TechSoup in 4 simple steps:

1. Go to the Google for Nonprofits page on TechSoup

2. Click on Request a Google for Nonprofits account, Here

3. Clicking will load the Google for Nonprofits page. Scroll down to the bottom of the page & locate the “Request a Google for Nonprofits” account button

4. Click on Get Started and complete the registration steps for confirmation

Google for non-profits: Introduction video

What are Google Ad grants?

Google Ad Grants is an initiative that offers free advertising on Google search result pages to eligible nonprofit organizations. The program aims to assist these organizations in connecting with people and promoting their causes, resulting in a more significant impact on society. To become eligible, organizations must join Google for Nonprofits, meet the Ad Grants’ eligibility criteria and program policies, and successfully complete the Ad Grants pre-qualification process.

Through Google for nonprofits, organizations can receive up to $10,000 USD per month in free Google Ads advertising. NGO organizations can utilize it to create and run ads that appear on Google’s search result pages. By doing so, nonprofits can reach out to a broader audience and increase their visibility, thereby enhancing their outreach and impact.

How do Google Ad Grants work?

To take advantage of this initiative, nonprofit organizations must first join Google for Nonprofits, which is a program that provides free access to various Google tools and resources.

After finishing the application process for Google for non-profit, NGOs can proceed to apply for Google Ad Grants, provided they meet the eligibility criteria and comply with the program’s policies.

Who’s eligible for Google grants?

In order to be eligible for Google Ad Grants, your nonprofit must have an active website with a valid domain name. Your website should be user-friendly, easy to navigate, and visually appealing. It should also have a clear and concise message about your organization’s mission, programs, and impact.

To be eligible for Google Ad Grants, nonprofits must also meet the following criteria:

1. Be a registered nonprofit organization in their country.
2. Have a valid TechSoup global account.
3. Agree to the Google Ad Grants program policies.
4. Not be a governmental entity or organization, academic institution, hospital or health care organization, or individual.

Once eligible for the program, nonprofits can create and run campaigns in Google Ads using their Ad Grants budget.

How to apply:

Once you determine that your organization is eligible for Google Ad Grants, you can start the application process described below:

A. Account setup – Create a Google Ads account in 6 steps

1. Go to the Google Ads homepage (ads.google.com) and click on the “Start Now” button.
2. Sign in with your existing Google account or create a new one if you don’t have one already.
3. Once you’re signed in, you’ll be prompted to create your first campaign. However, you can also choose to skip this step and set up your account without creating a campaign yet.
4. Fill out the required information for your account, including your time zone, currency, and billing information.
5. Once you’ve filled out all the required fields, click on “Submit” to create your account.
6. You’ll then be taken to your account dashboard, where you can start creating your first campaign.

Note: Keep in mind that creating a Google Ads account does not automatically enroll you in the Google Ad Grants program for non-profit organizations. After creating your google ads account follow the steps below to complete the registration process.

B. Complete the application process in 8 steps

1. Ensure that your organization meets the eligibility requirements for the program, including having a valid charity status and complying with Google Ads policies.
2. Create a Google Ads account if you haven’t already done so, and ensure that your account is set up correctly with your billing information and other details.
3. Go to the Google for Nonprofits website (nonprofits.google.com) and sign up for the program if you haven’t already done so.
4. Once your organization is approved for the Google for Nonprofits program, you can then apply for the Google Ad Grants program by clicking on the “Apply for Google Ad Grants” button.
5. Provide the required information about your organization, including your mission statement, website URL, and intended use of the grant funds.
6. Agree to the program policies and terms and conditions, and then submit your application.
7. Google will review your application and may request additional information or clarification if needed. Once your application is approved, you will receive an email notification.
8. Once your account is approved, you can start creating your ad campaigns by logging into your Google Ads account and setting up your ads.

Or just Follow the instructions in the video below

How can nonprofits make the most of Google Ad Grants?

Here are some ways that nonprofits can make the most of Google Ad Grants:

1. Set clear goals and objectives for your ad campaigns: Before you start creating your ads, make sure you have a clear idea of what you want to achieve with them. Set specific goals and objectives, such as increasing website traffic, donations, or volunteer sign-ups.
2. Create targeted and relevant ads: Your ads should be tailored to your target audience and focused on the message or action you want them to take. Use relevant keywords, ad copy, and landing pages to ensure that your ads are compelling and effective.
3. Use the right ad formats: Google Ads offers a variety of ad formats, including text ads, image ads, and video ads. Choose the format that best suits your message and target audience.
4. Optimize your campaigns: Monitor your ad performance regularly and make adjustments as needed to improve your results. Use Google Analytics to track metrics such as click-through rate, conversion rate, and cost per acquisition.
5. Leverage the power of remarketing: Remarketing allows you to target people who have previously visited your website or engaged with your ads. Use this feature to remind people about your organization and encourage them to take action.
6. Take advantage of other Google products: Google offers a variety of other products that can help nonprofits, such as Google business profile, Google Maps, and Google Analytics. Use these tools to enhance your online presence and reach more people.

Check out our ultimate guide to non-profit marketing for more info on how to optimize for your cause.

Conclusion:

Google Ad Grants are an incredible opportunity for eligible nonprofit organizations to reach a wider audience, increase awareness of their cause, and drive traffic to their website. By creating high-quality, relevant ads, using targeted keywords, optimizing landing pages, and tracking and analyzing performance, nonprofits can make the most of this amazing program and achieve their goals more effectively.

If you’re an eligible nonprofit organization, apply for Google Ad Grants today and start making a difference!

Developing a Non-Profit marketing strategy

When starting a non-profit marketing journey, the first step is to identify the target audience. Who are the organization’s potential supporters? What are their interests and needs? Are there any specific demographics that the organization should focus on? Once the target audience is identified, the next step is to develop a strategy to reach them.

The strategy should include both traditional and digital marketing tactics.

Traditional marketing tactics such as:

• print advertising
• Radio and television
• Physical Fundraising events

Digital marketing tactics such as:

• Paid search – see free offers from google below
• social media
• email campaigns
• Search engine optimization
• Virtual events

The strategy should also include a plan for measuring and analyzing the results of the marketing efforts. This will help to identify which tactics are most effective and which need to be improved. Finally, the strategy should include a budget for the marketing efforts. This will help to ensure that the organization is able to allocate resources to the most effective tactics.

1 – Make sure your website speaks your brand and looks modern

The organization’s site should be designed in a way that reflects brand identity and is clear about the message it is communicating. It should be visually engaging, with clear navigation and structure, so that your visitors can quickly find what they are looking for.

Make sure that your website appeals to the target audience you are trying to reach. This will ensure that they trust your brand and are more likely to support your non-profit cause.

2 – Utilize Google grants

Google offers several Grant programs and services to help non-profit organizations maximize their impact. From free web hosting and discounted usage of their services to free advertising and PPC for non-profit offers, Google has something to offer every non-profit organization.

The Google for Nonprofits program is a great way to get started with Google products. Google for Nonprofits offers free access to Google Workspace, Google Ads, and marketing on Google business profile, as well as other helpful resources.

Very relevant to nonprofit marketing is that Google gives non-profits access to discounted and free PPC offers, including Google Ads grants which give non-profits $10,000 USD a month in free ad credit to use on Google Ads.

This helps non-profits get their message out while managing their budget. With the help of Google Ads, non-profits can reach new donors, volunteers, and supporters, as well as spread awareness of their cause.

3 – Social media marketing for non-profits

Social media is an essential part of any non-profit marketing strategy. Social media can be used to promote the organization’s mission and activities, as well as to engage with potential supporters.

The first step is to create content that is relevant to the organization’s mission and activities. This can include blog posts, videos, and other forms of content. It is also important to engage with potential supporters by responding to comments and questions and encouraging them to get involved with the organization.

Social media campaigns can also be used to promote fundraising campaigns and events. This can be done through paid advertising, as well as through organic content. It is important to measure the effectiveness of the campaigns, and adjust the strategy as needed.

4 – Email marketing

Email marketing is a powerful tool that can be used to increase donations, engage with supporters, and spread awareness about the organization. For non-profits, email marketing can be used to reach a wider audience, build a community of supporters, and spread the word about their mission.

Email marketing is also an effective way to reach a large audience, as it is cost-effective, easy to set up and manage, and can be used to target a specific demographic. Non-profits can easily segment their audience, craft personalized messages, and track their campaigns to ensure they are reaching the right people.

Send out a monthly newsletter

Why not send a designed monthly newsletter As part of your email marketing strategy?
Writing about your latest updates and event in one email can make a difference. Share with your recipients your latest accomplishments, and show people how you are making a difference. People will be more connected to you and will want to help & support your cause.

Use a non-profit email signature:

Optimize your email marketing by creating a strong email signature. There are multiple email signature tools available to help you turn every email you send into an opportunity.

With email signatures, you can centrally manage your team’s emails from one dashboard. Make a small non-profit seem like a big one by having all your team members, and even volunteers, use the same email signature.

You can promote your latest blog post, fundraising event, or Initiative. You can even add a donate button directly to everyone’s signature to unobtrusively collect donations.

7 – Plan virtual fundraising events

Plan virtual functions for the year 2023. In the post covid era, people are familiar with fundraising events that are delivered online. In many cases, a lot of donors even prefer to support the cause from the privacy of their own living rooms. Virtual events are also much cheaper to organize as opposed to physical events.

Requirements to get Google Workspace for Nonprofits

In order to get Google Workspace for Nonprofits, organizations must meet certain criteria. They must be a qualified 501(c)(3) nonprofit organization and the organization must have an active website with a valid domain name. Organizations must also provide a valid government-issued ID and proof of nonprofit status.

How to activate Google Workspace for Nonprofits

• Visit Google for Nonprofits using your organization’s administrative account
• Head over to “Google Workspace for Nonprofits” and hit “Get Started”
• You’ll be asked if your nonprofit is already using Google Workspace. If not – no worries! Just start a 14-day free trial so up to 10 users can check out the free features
• Then make sure to verify your own domain
• Click “Activate”

If you already have a Google Workspace account, you’ll be asked to share your domain so Google can verify the edition you’re using. Then you’ll be able to check the offers your nonprofit domain is eligible for, and once you have followed these steps click “Activate”!

Once you have provided this information, you will be asked to supply proof of nonprofit status and a valid government-issued ID and review plus accept the terms of service. When the account is activated, you will be able to set up your preferences.

This includes setting up your G Suite email address, setting up your calendar, contacts, tasks, domain name, and much more.

Support

Google Workspace provides the support that organizations need to get the most out of their account. This includes access to the Google for Nonprofits support center, which provides help with setting up and using the services, as well as access to the Google Workspace for Nonprofits community forum.