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Make a sales email signature with high conversion

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  • Learn email signature tips that make or break a Sales Manager email signature
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sales email signature

As a Sales Manager or marketing professional, you know that every type of communication embodies an opportunity for pitching a business offer. It’s not a matter of IF but a matter of HOW.

Your sales email signature represents a marketing opportunity that you shouldn’t miss out on. Your competitors surely won’t.

Happily, for you, a beautiful and effective email signature marketing solution is only a few minutes away. We’ll teach you how other marketing and sales professionals have been doing it using our generator.

We’ll let you in on the best tips to help you close the gap and start getting traction through your email signature footer today.

Marketing and sales email signature examples

You should learn from what works for others in your profession. For this purpose, we’ve prepared Email signature marketing examples based on some of the best-performing Email signatures made on our platform.

How to create the best email signature for sales – Do’s and Don’ts

Whether you saw a signature you like or not in the examples above there are basic rules you should adhere to for your signature to perform beautifully, for marketing purposes.

Your full name


Add your middle initial for additional credibility


Avoid using nicknames

The name of your business or employer


Add your field of business if your brand is unknown. E.g. if I own a marketing company you could use “YourComapny Marketing” as your business name to add clarity


No need to add Ltd.

Would an Apple employee add Ltd.?

Your job title


Add a serious-sounding conventional title if you can get away with it. E.g. instead of “Marketer” say “Marketing manager”


Avoid using vague titles, like “Marketing magician” or “Head of promotion”

Your contact info


Add a direct phone number where people can easily get hold of you


Don’t add an email address, there is a “Reply” button for that

Your website


Add a link to a page that converts users to clients. It can be your homepage or a landing page.


Don’t add a link to a half-baked or badly made website. It will only hurt your credibility

Your photo and/or company logo


Use a high-quality headshot as your personal image. Try to smile. Add an animated logo of your company’s brand for an eye-catching effect


Don’t use pixelated images. Don’t use pictures with sad or silly facial expressions. Avoid fake smiles. Don’t use a stock photo. All of these will destroy your relatability

It really comes down to what marketing channels work best for you and your business. If you don’t know what works yet, you can rely on some of the best choices (you can add all these in seconds, all from our signature builder’s social media tab):

  • Facebook
  • Linkedin
  • Instagram
  • Pinterest
  • Youtube
  • Twitter

We advise that you analyze these channels’ performance in the long run and reduce the links you present in your signature. Only those who generate sales for your company should stay.

More options are many times less inviting, so limit your offering to avoid that.

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