GetWiser polls & insights by WiseStamp

GetWiser January 2024 Edition

In this month’s edition of our poll insights, our main focus was the significant impact of software review websites on consumer purchasing behavior. Our aim was to uncover how these platforms influence the decision-making process and the level of trust consumers place in them.

Poll Question Overview

We posed the question to our readers: “Do you use review websites before making a purchase?”

This question aimed to gauge the reliance on review websites as a critical step in the consumer’s purchasing journey. Review websites have become ubiquitous, offering insights into products and services through the lens of fellow consumers. They serve as a bridge between the uncertainty of a purchase and the confidence to proceed, based on shared experiences and evaluations.

GetWiser: January 2024 poll results

The response was overwhelming and insightful. An astonishing 87% of participants affirmed that they are browsing through review websites before making a purchase. This significant majority underscores the integral role these platforms play in the modern consumer’s shopping habits. Review sites have evidently transcended being mere sources of information, evolving into essential tools that shape purchasing decisions.

The poll results highlight a critical aspect of digital consumer behavior. With the vast majority relying on review websites, it’s clear these platforms hold considerable sway over purchasing decisions. This trend reflects a broader shift towards informed consumerism, where decisions are increasingly based on comprehensive research and peer opinions.

For businesses, the implications are clear. Engaging positively with review websites, addressing customer feedback, and maintaining a strong online reputation are no longer optional but essential. Companies must recognize the power of consumer reviews and their potential to influence brand perception and purchasing decisions.