Home / Cookies and Similar Tracking Technologies Policy
Cookies and Similar Tracking Technologies Policy
Last Revised: Jan 01, 2024
This Cookies and Similar Technologies Policy (this “Policy”) provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes WiseStamp Technologies Ltd. and its affiliates (“WiseStamp”, “we”, “us” or “our”) use such Tracking Technologies on the WiseStamp Websites and Services (as defined under the Privacy Policy ).
Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@wisestamp.com
- What Are ‘Cookies’?
- What Are Cookies Used For?
- What Are ‘Session’ and ‘Persistent’ Cookies?
- What Are ‘First-party’ and ‘Third-party’ Cookies?
- What Are ‘Similar Technologies’?
- How Does WiseStamp Use Tracking Technologies and for What Purposes?
- Does WiseStamp Need to Obtain My Consent for Using Tracking Technologies?
- Can I Manage My Tracking Technologies Preferences at Any Given Time?
- Will WiseStamp Change This Policy?
- Appendix A: Tracking Technologies Table
What Are ‘Cookies’?
Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.
Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.
What Are Cookies Used For?
Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior.
Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods users wish
to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.
What Are “Session Cookies” and “Persistent Cookies”?
“Session Cookies” are removed from your device once you close your browser session.
“Persistent Cookies” last for longer periods on your device – after you close your browser session.
A user can delete previously set Persistent Cookies manually or configure the browser settings to delete cookies, as further described below.
What Are “First-party Cookies” and “Third-party Cookies”?
First-party Cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by the Website.
Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of the Website.
What Are “Similar Technologies”?
Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.
Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as Similar Technologies.
Does WiseStamp Use Tracking Technologies?
Yes, we do.
We use both Session Cookies and Persistent Cookies as part of your experience on the Websites so that we can facilitate the use of the Websites’ features and tools, keep track of your preferences, improve your experience with our Websites, for web analytics and for marketing purposes.
Some cookies are strictly essential for the operation of the Websites while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.
We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will
provide you with a clear and comprehensive image of the Tracking Technologies that we use.
When a Tracking Technology contains Personal Information, as indicated in
Appendix A, then our privacy policy applies as well.
Does WiseStamp Need to Obtain My Consent for Using Tracking Technologies?
Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of the Websites, as further indicated in Appendix A.
If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of the Websites, you can manage your tracking technologies preferences of your web browser or decide not to use our Websites.
Can I Manage My Tracking Technologies Preferences?
Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.
Here are some links to some commonly used web browsers: (a) Google Chrome;
(b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera;
(f) Apple Safari.
In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.
To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. The Websites do not respond to DNT signals.
Will We Change This Policy?
We update this Policy, where needed. Every time we will change this Policy, we will either send you an email about it or post a notice on the Website. We will post a notice on the Websites if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.
Appendix A: Tracking Technologies Table
Strictly Essential
Name | Purpose and expiration date | 1st/3rd party |
ws_cookie_policy | Saved upon accepting Wisestamp’s cookie policy. Expiration: 1 year. | 1st |
ws_session_id | User session ID. Expiration: 1 year. | 1st |
zlcmid | User ID Expiration: 1year. | 1st |
GOOGAPPUID | Google Cloud cookie that splits traffic of app to different versions. More info. Expiration: 2 years. | 3rd |
Analytics Cookies
Name | Purpose and expiration date | 1st/3rd party |
mp_ws_alooma_alooma | Mixpanel/Alooma tracking cookie. Expiration: 1year. | 1st |
ws_user_hash | User ID (pre-registration). Expiration: 1year. | 1st |
_ga | Google Analytics Anonymized statistics. More info. Expiration: 1year. | 3rd |
_gid | Google Analytics Count and track pageviews. | 3rd |
More info. Expiration: 1 day. | ||
_gat_[UID] | Google Analytics Throttle request rate. More info. Expiration: 1 month. | 3rd |
_uetsid | Google Tag Manager – store and track visits across websites. More info. Expiration: 1 day. | 3rd |
_uetvid | Google Tag Manager – store and track visits across websites. More info. Expiration: 2 weeks. | 3rd |
_clck | Microsoft Clarity – User ID Expiration: 1 year | 3rd |
_clsk | Microsoft Clarity – Combines pageviews by a user into a single session recording Expiration: 1 day | 3rd |
Marketing Cookies
Name | Purpose and expiration date | 1st/3rd party |
_fbp | Facebook – Store and track visits across websites. Info and opt out. Expiration: 3 months. | 3rd |
_gcl_au | Google Tag Manager – Store and track conversions. More info. | 3rd |
Expiration: 3 months. | ||
_conv_s, _conv_v, _conv_r | Convert ABTest tool – Track page views | 3rd |
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